Carolyn Coles

Carolyn Coles

Digital Entrepreneur and Changemaker

Location
Vancouver, British Columbia, Canada (Vancouver, Canada Area)
Industry
Marketing and Advertising

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Carolyn Coles's Overview

Current
  • Head of Mobile & Tablet (Interim) at lululemon athletica
  • Digital Innovation Manager at lululemon athletica
Past

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Education
  • University of Toronto
  • Queen's University
Recommendations

9 people have recommended Carolyn

Connections

500+ connections

Websites

Carolyn Coles's Summary

• Innovative, entrepreneurial, and goal driven digital marketing and ecommerce professional.
• Online monetization specialist, with a strong understanding of consumer usage patterns & ecommerce optimization.
• Deep understanding of emerging digital channels in relation to the broader media mix and of the interplay between online and traditional media.
• Progressive management success in all phases of marketing, brand management, digital media, technology, online public relations, ecommerce and sales.
• Passionate consumer of technology, early adopter, and web / social / mobile marketing pioneer.
• Ability to see the bigger picture while working with the itty bitty details.
• Web geek

Specialties

• Online marketing, digital strategy, ecommerce, web app development, mobile app development, mobile / tablet web optimization, social media monetization, wom marketing, ppc / cpc advertising, online education, blog strategy, web analytics, digital media, online guest experience, social media based customer service.

Strengths: Futuristic • Achiever • Ideation • Activator • Learner

Carolyn Coles's Experience

Head of Mobile & Tablet (Interim)

lululemon athletica

Public Company; 501-1000 employees; lulu; Retail industry

August 2011 – Present (7 months) Vancouver, Canada Area

Note: The Head of Mobile & Tablet is an interim position within lululemon, soon to be embedded as a full time role within the Digital Innovation team. If you are interested or know someone who is, please drop me a line - we are looking for top talent to join our team!

The Head of Mobile & Tablet at lululemon athletica is responsible for leading all global mobile and tablet initiatives. From the mobile web, to tablet apps, to a screen experience in our retail store - this role creates the future of lululemon's business and brand, one small screen at a time.

* Lead the mobile and tablet web optimization efforts for lululemon athletica. Optimize lululemon desktop web properties for over 5000 devices including customized experiences for BB, Android, iPhone and iPad.
* Head of cultural and commerce application strategy, design and development.
* Mobile and tablet advocate and educator within the organization. Lead the charge for deep internal understanding and excitement for the mobile space.
* Product owner of offline integration of screen devices. Eg: Touch screens in retail locations.
* Mobile / tablet pioneer; develop mobile and tablet framework from strategy through implementation.

Digital Innovation Manager

lululemon athletica

Public Company; 501-1000 employees; lulu; Retail industry

October 2010 – Present (1 year 5 months) Vancouver, Canada Area

The Digital Innovation Manager leads the teams responsible for creating digital change within the organization.

From rapid-testing emerging technology, to building out new platforms and experiences, this role supports the Digital, Ecommerce and Brand teams in creating the future of the online space, one experience at a time.

* Responsible for leading the global strategic direction and execution of all digital innovation initiatives for lululemon athletica.
* Lead the teams responsible for digital project implementation across all online channels including mobile, tablet, social innovation, social commerce, web innovation, digital communities and online offline integration.
* Responsible for all aspects of the digital product process including strategy, human factors, development, UI, art direction, creative direction, monetization, platform integration, social innovation and content.
* Manage the strategic planning, development and implementation of both internal and external web applications, mobile / tablet applications, and social builds.
* Mobile / tablet pioneer; develop mobile and tablet framework from strategy through implementation. Lead and manage all phases of mobile / tablet foundational work (web optimization) and app development.
* Internal expert on existing and emerging technology on platforms such as Salesforce, Confluence, ATG and a variety of additional transactional, CMS, CRM, social and mobile tools.

This role pushes the envelope and grows all business channels through technological innovation and change. No existing or emerging digital stone is left unturned.

Online Marketing Manager

lululemon athletica

Public Company; 501-1000 employees; lulu; Retail industry

August 2009 – October 2010 (1 year 3 months) Vancouver, Canada Area

The Online Marketing Manager develops all digital marketing and PR programs and drives the execution of strategic Ecommerce business objectives. This role is also responsible for creating principles and processes that ensure brand integrity, consistency, clarity and growth.

* Manage a team responsible for online content development, user experience, photography, social media, email marketing, project implementation and sales analysis.
* Serve as a cross functional liaison; working closely with Community Relations, Brand, Public Relations, the Guest Education Center, and our Ecommerce team to drive the department's strategic priorities and ensure that online, in-store and out-of-store experience is aligned, consistent and emotionally relevant for the customer.
* Plan, concept, design and deliver clear, consistent and compelling stories and communication about our products and our brand in order to increase sales, improve guest experience, and generate community involvement.
* Develop, measure and optimize our online marketing, PR, and social media campaigns to increase interaction and conversion rates.
* Lead project cycles from conception to implementation or launch including the creation of requirement documents which meet business needs.
* The company’s internal expert on understanding digital marketing and functionality on platforms such as Facebook, Twitter, Wordpress and other core platforms.

Social Media Program Manager

lululemon athletica

Public Company; 501-1000 employees; lulu; Retail industry

August 2008 – August 2009 (1 year 1 month) Vancouver, Canada Area

• Social Media Pioneer. Developed lululemon's social media strategy from the ground up. Implemented these strategies and measured the results of each program.
• Prebranded the web prior to the launch of Ecommerce and focused on building an online community that is engaged and educated lululemon's online guests.
• Built a strong online presence for the brand on Facebook, Twitter, Yelp, Yahoo Answers, Flickr, Foursquare, Vimeo and various other social media channels.
• Integrated social media into the broader marketing programs at lululemon, at both the head office and store levels and ensured that online, in-store and out-of-store experience was aligned, consistent and emotionally relevant for the customer.
• Grew the Online Community from one member, to a team of 20 Blog Artists, 10 Blog Contributors, 7 GEC Online Community Educators, 5 SSC based Online Community team members, and an Online Community Educator in almost every single lululemon store.
• Built meaningful relationships with key online influencers (bloggers, online media) in order to extend the reach of our conversations and developed an integrated online public relations strategy plan.
• Developed a set of best practices, devised recommended rules of engagement and used social media and education opportunities to help build digital capability company wide.
• Built a set of internal communication channels in order to quickly and easily share information among key stakeholders.
• Developed social media, online marketing and online PR strategies that have been featured in numerous national and international blogs and publications such as: Globe and Mail, National Post, Vancouver Sun, Financial Post, Toronto Star, Idea Hatching, The Street, Web Marketing Therapy, Consumerist, and many more.

Strategic Sales Account Manager

lululemon athletica

Public Company; 501-1000 employees; lulu; Retail industry

February 2007 – August 2008 (1 year 7 months) Vancouver, Canada Area

• Built strong, mutually beneficial relationships with strategic sales partners in order to increase brand awareness.
• Developed departmental sales and marketing program (LWL) and oversaw the evolution of the program to achieve a more targeted readership and a higher ROI.
• Designed weekly e-newsletter, bi-weekly product catalogue, and annual program overview for wholesale partners.
• Strengthened brand identity and raised awareness through co-branded trunk shows, community events, and function shows.
• Constantly reviewed merchant landscape and recommended, developed, and implemented new and creative approaches to growing the wholesale business.

Product Marketing Assistant

Electronic Arts

Public Company; 5001-10,000 employees; ERTS; Computer Games industry

June 2005 – June 2006 (1 year 1 month) Vancouver, Canada Area

• Assisted in the product marketing of EA titles that were released for the PlayStation Portable (PSP) System.
• Helped develop marketing strategy for handheld products based on competitive market analysis, simul ship data, and external studio marketing plans.
• Analysed internal and external sales trends affecting the handheld video game business in order to make strategic decisions for future releases.
• Designed and published graphic, web, and film based assets for the release of PSP-exclusive titles.
• Leveraged html and css skills to develop branded title and platform specific social media pages and groups.

Handheld Localization

Electronic Arts

Public Company; 5001-10,000 employees; ERTS; Computer Games industry

June 2005 – October 2005 (5 months) Vancouver, Canada Area

• Helped ensure the proper integration of European languages into six video game franchises across all handheld platforms (PSP, GBA, NDS, and mobile).
• Assisted the localization department in achieving goals and objectives related to internationalizing products to the highest standards.
• Acted as the primary contact between Electronic Arts and the international compliance bodies at Sony, Microsoft & Nintendo while working on the Need for Speed franchise.

Carolyn Coles's Certifications

  • MCPD: SharePoint Developer Certification

    • Microsoft Learning
    • May 2008

  • Fundamentals of Finance & Accounting

    • University of British Columbia
    • 2010

  • Adobe Online Marketing Suite Certification

    • Adobe Training Services
    • 2011

Carolyn Coles's Languages

  • English

    (Native or bilingual proficiency)

  • French

    (Professional working proficiency)

  • Spanish

    (Limited working proficiency)

  • American Sign Language

    (Full professional proficiency)

  • Japanese

    (Elementary proficiency)

Carolyn Coles's Education

University of Toronto

Business, Web Marketing

2008 – 2010

Queen's University

Bachelor of Arts (Honours), Film & Classical Studies

2001 – 2005

Activities and Societies: Departmental Student Council, The Queen's Journal, Tricolour Yearbook Studio Q, Queen's Graphic Design Association, Advancing Canadian Entrepreneurship, Queen's Student Recruitment

Carolyn Coles's Additional Information

Websites:
Interests:

Emerging technology, existing technology, blogging, internal communications innovation, productivity tools, social monetization, yoga!

Groups and Associations:

Word of Mouth Marketing Association American Marketing Association (BC Chapter) Product Marketing Association Social Media Social Good

Honors and Awards:

lululemon athletica Award for Outstanding Entrepreneurship
Queen's University Chancellor's Scholarship
Grace Adelia Ashbaugh Scholarship
Francis Family Scholarship
BC Hydro Scholarship
Canadian Millennium Scholarship
TD Canada Trust Award of Merit

Contact Carolyn for:

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  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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