Carol Yang

Current

Director of Operation at Aimventure Corporation

Past

Sales Director at Advanced Media Inc, Ritek U.S.A
Sales Manager at Ritek Corporation Taiwan
Marketing Manager at Hagemeyer- Cosa Liebermann Group, Taiwan Branch

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Recommended

2 people have recommended Carol

Connections

114 connections

Industry

Marketing and Advertising

Websites

Carol Yang’s Summary

(1) 6 Years in Sales and Marketing Field including International Trading Sales and Sales and Marketing for Domestic Market

(2) 2 Years in Internet Marketing Industry.
PPC:
Successfully reduced 150.6% cost and increasing 47% impressions for our client PPC account in 3 months.

SEO:
Help my client's website to be ranked on first page of Google and #1 position on Msn and Yahoo in 3 months.

Carol Yang’s Specialties:

1. Pay-Per-Click Management
2. Search Engine Optimization
3. Social Media Marketing

Carol Yang’s Experience

Director of Operation

Aimventure Corporation

(Internet industry)

April 2007 — Present (2 years 8 months)

1. Google Adwords (Pay Per Click) Management
Manage our PPC experts working with clients to create a campaign optimized for best keywords at the lowest price, and develop targeted landing pages.

2. Search Engine Optimization
Manage our team of SEO experts to help clients improving website visibility, brand recognition, and website traffic by achieving organic rankings in search engines for the keyword phrases most popularly searched by clients' target audience.

3. Social Networking & Branding Management
Manage our brand managers and social networkers working with clients on a complete branding strategy that gets clients' story told in all the right places, including MySpace, Squidoo, Digg, YouTube and BlogTalkRadio.
Sales Director

Advanced Media Inc, Ritek U.S.A

(Privately Held; 11-50 employees; Consumer Electronics industry)

November 2002 — April 2007 (4 years 6 months)

1. Managing and soliciting blank media business from eTailer and distribution customers

2. Developing and executing various sales-related activities, sales presentations.

3. Work on revenue enhancement through identification and development of new business markets/customers, building relationships, cultivating leads in the corporate market and providing exceptional service to existing accounts.

4. Researching and developing strategies and plans which identify marketing opportunities, direct marketing, and new project development.

5. Managing Sales managers to achieve the target, and train, evaluate, motivate, delegate and monitor their activities.

6. Establishing and implementing short- and long-range departmental goals, objectives.
Sales Manager

Ritek Corporation Taiwan

(Public Company; 1001-5000 employees; 2349; Consumer Electronics industry)

May 2001 — October 2002 (1 year 6 months)

1. Building Blank Media business throughout N. America, Korea, Middle East

2. Developing new customers for Distributors and OEM's

3. Managing existing network of Distributors and Key Accounts

4. Managing Sales Representatives

5. Executing new product introductions
Marketing Manager

Hagemeyer- Cosa Liebermann Group, Taiwan Branch

(Public Company; 51-200 employees; Consumer Goods industry)

April 1996 — June 1999 (3 years 3 months)

1. Developing and executing annual marketing plans for brands including Bally Leather goods, IWC Watch, and Sonia Rykiel Comestic

2. Managing the Marketing Department Budget and Deliverying of all marketing activity within agreed budget.

3. Overseeing all marketing, advertising and promotional agencies and activities

4. Managing Sonia Rykiel Club membership and direct marketing

5. Monitoring the effectiveness of advertising campaigns for all brands

6. Overseeing the representation of a positive organizational image to the general public

7. Preparating and disseminating press releases and coordinating media events.

Additional Information

Carol Yang’s Websites:

Carol Yang’s Interests:

Internet Marketing including Pay-Per-Click, Search Engine Optimization, Social Media Marketing, Affiliate Marketing

Carol Yang’s Groups:

e-BIZ
eMarketing Association Network
Retailers Industry Management Group: Merchandising, Finance, Supply Chain, E-commerce, IT Technology
Retail Global Sourcing & Buying
Stompernet Members
Social Entertainment Professionals
International CES