Carol Schreitmueller

Currently consulting with branded North American CPG firms on product and category innovation strategy and execution.

Product Management executive with 15+ years of hands-on product leadership experience, combined with advanced skills and training in four specialized areas critical to product success:

INNOVATION: Delivery of products and services which solve consumer problems and drive profitability, new channels, first-to-market entry

SUSTAINABILITY: Integration of current sustainability best practices into existing and new processes to enhance offerings, profitability, speed to market

INTELLECTUAL PROPERTY MANAGEMENT: Identification, protection, defense, and negotiation for sustainable competitive advantage

CONSUMER INSIGHTS: Synthesis and translation of consumer trends and market research into strategic roadmaps with profitable results
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My expertise is in facilitating the development of groundbreaking new products, services, and business partnerships that leverage connections between consumer needs and available or emerging technologies, materials, and processes.

Prior to joining PMI in 2001 as a Product Manager, I was a Business Development Manager and a Merchandise Manager for an online retailer. I worked with glass design and technology for 25 years, was the principal of Prisma Glass Jewelry, and launched a specialty gourmet catering company focused on solutions for food/environmental allergies.

My deep involvement with engineering plastics technology began in 2002, evolving into the launch of innovative products manufactured from a custom-formulated 25% post-consumer/75% pre-consumer content recycled resin known as PMI's eCycle.

eCycle 100% recycled polypropylene material is a 2009 winner of the iF (International Forum Design) Material Innovation Gold Award.

Member of Advisory Board of NBIS/Network for Business Innovation Sustainability.

1. Product Management
2. Market Research
3. Innovation Management
4. Go-to-market Strategy
5. Competitive Intelligence
6. Business Development
7. Change Management
8. Developer Relations
9. Feature Definition
10. Partner Management
11. Cross-functional Team Leadership
12. Product Development
13. Product Marketing
14. Consumer Electronics
15. Competitive Analysis
16. Product Design
17. Customer Insight
18. Product Innovation
19. Marketing Management
20. Business Strategy

Groups and Associations:

Advisory Board: Network for Business Innovation and Sustainability (NBIS), United States Sailing Association (Basic Keelboat Certified)

Honors and Awards:

2009 iF International Forum Design Material Innovation Award
2008 Jens Bruun Enterpreneur of the Year Award
2003 PMI President's Award