Carol Phillips

Current

Marketing Consultant at Simply Safe
Instructor, Marketing at University of Notre Dame
President, Founder at Brand Amplitude, LLC

Past

Director Communications at Whirlpool
Marketing at DiaLogos
VP, Management Supervisor at JWT

2 more...

Education

Michigan State University
Florida Southern College
University of Notre Dame - Mendoza College of Business

1 more...

Recommended

6 people have recommended Carol

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Carol Phillips’s Summary

I am an experienced communications and market research professional executive (Leo Burnett, Y&R, JWT, Whirlpool Corp.). As founder of Brand Amplitude, I helped create a tight team of highly experienced marketing professionals who use insights-driven research approaches that generate insights that make a difference to clients' business. I teach what I practice in courses in marketing and brand strategy at University of Notre Dame's Mendoza College of Business. These 'best practices' inform our approach to client problems. We share our expertise widely in industry speaking, articles, and whitepapers. My special passion is Millennials, those fabulous consumers under 30 who are setting the bar in everything from social media to gourmet food. I enjoy talking with, talking about and blogging about Millennials.

Carol Phillips’s Specialties:

Brand strategy development, brand equity measurement, positioning research and consumer insights. Currently active in combining online surveys and qualitative research. Developing omnibus studies of Millennials and their response to marketing.

Additional Information

Carol Phillips’s Websites:

Carol Phillips’s Groups:

Member of AMA and Qualitative Research Consultants Association (QRCA). Instructor, Mendoza College of Business, University of Notre Dame, Courses taught include Brand Strategy (MBA) and Marketing (undergraduate).