
Senior Programming Manager, Messaging and Social Media
Washington D.C. Metro Area

Senior Programming Manager, Messaging and Social Media
Washington D.C. Metro Area
Online media expert with knowledge of Web 2.0 trends. Direct experience with managing multiple Web pages, from portal Web experiences to a deeper, Web 2.0 perspective; allowing users to populate, create and choose the Web experience that most serves their needs. Interested in community projects, social networking initiatives and social media as a whole.
XML, HTML, viral marketing, online promotions, community generation, metrics tracking, comscore, sitecatalyst, MMORPGs, casual and online gaming, blogging, console gaming, PC gaming, SEO certified, identifying target demographics, site management, newsletters
(Public Company; 10,001 or more employees; TWX; Internet industry)
February 2007 — April 2008 (1 year 3 months)
Oversaw AIMToday, AIM.com
Scheduling lead for editorial spots on AIM Today & AIM
Ensured brand consistency & corporate guidelines across Web pages
Implemented & maintained site content daily
Coordinated with content purveyors on a daily basis to create & promote features that benefited both parties
Evaluated content for SEO value
Lead on identifying & programming to target demographic
Writer for product & editorial placements across community landing pages
Monitored & analyzed Web page reporting & performance with Omniture
Worked with sales for proper creation & delivery of sold placements
Coordinated with product owners to promote new social media products
Created original content in response to community discussions & message boards
Worked with design team & photo editors to create promotional placements
Produced AIM Product Newsletter reaching between 7MM-10MM users
Coordinated with Marketing teams to create e-marketing placements
(Public Company; 10,001 or more employees; TWX; Internet industry)
October 2006 — February 2007 (5 months)
Managed and published all content on AIMToday.com on a daily basis
Brainstormed and wrote promotional copy for editorial areas on AIMToday.com
Monitored promotional performance of editorial areas on a daily basis
(Public Company; 10,001 or more employees; TWX; Internet industry)
July 2005 — October 2006 (1 year 4 months)
Brainstormed, wrote and published promotional copy for editorial leads on AIM Today.com
Managed, wrote and published Rate-a-Buddy and Celebrity Look-a-Likes
Managed AIM Expressions Main page and AIM Blogs page
Networked across all AOL channels to facilitate proper AOL integration into AIMToday.com
Attended and participated in daily pitches of promotional plans and ideas
Oversaw and programmed News, TV and Video Games areas on AIMToday.com
(Public Company; 10,001 or more employees; GME; Retail industry)
October 2004 — September 2005 (1 year)
Advised gamers on purchases depending on taste and prior gaming experience
Familiarized gamers with new systems, technologies, and trends
Monitored trends in the video game industry and communicated those to gamers
BA, Communication: Media Production and Criticism, 2000 — 2005
Also aquired a minor in Women's Studies.
Video Games, New Technology, Social Networking, Gadgets, Writing, Blogging, Reading
Guest Reviewer for GameDaily.com
Blogger for ComicsAlliance.com