Carol Orsini

Carol Orsini

Senior Programming Manager, Messaging and Social Media

Washington D.C. Metro Area

Past
  • Senior Programming Manager at AOL
  • Programming Manager at AOL
  • Assistant Programming Manager at AOL
  • Game Advisor at GameStop
Education
  • George Mason University
Connections
79 connections
Industry
Online Media
Websites

Carol Orsini’s Summary

Online media expert with knowledge of Web 2.0 trends. Direct experience with managing multiple Web pages, from portal Web experiences to a deeper, Web 2.0 perspective; allowing users to populate, create and choose the Web experience that most serves their needs. Interested in community projects, social networking initiatives and social media as a whole.

Carol Orsini’s Specialties:

XML, HTML, viral marketing, online promotions, community generation, metrics tracking, comscore, sitecatalyst, MMORPGs, casual and online gaming, blogging, console gaming, PC gaming, SEO certified, identifying target demographics, site management, newsletters


Carol Orsini’s Experience

  • Senior Programming Manager

    AOL

    (Public Company; 10,001 or more employees; TWX; Internet industry)

    February 2007April 2008 (1 year 3 months)

    Oversaw AIMToday, AIM.com
    Scheduling lead for editorial spots on AIM Today & AIM
    Ensured brand consistency & corporate guidelines across Web pages
    Implemented & maintained site content daily
    Coordinated with content purveyors on a daily basis to create & promote features that benefited both parties
    Evaluated content for SEO value
    Lead on identifying & programming to target demographic
    Writer for product & editorial placements across community landing pages
    Monitored & analyzed Web page reporting & performance with Omniture
    Worked with sales for proper creation & delivery of sold placements
    Coordinated with product owners to promote new social media products
    Created original content in response to community discussions & message boards
    Worked with design team & photo editors to create promotional placements
    Produced AIM Product Newsletter reaching between 7MM-10MM users
    Coordinated with Marketing teams to create e-marketing placements

  • Programming Manager

    AOL

    (Public Company; 10,001 or more employees; TWX; Internet industry)

    October 2006February 2007 (5 months)

    Managed and published all content on AIMToday.com on a daily basis
    Brainstormed and wrote promotional copy for editorial areas on AIMToday.com
    Monitored promotional performance of editorial areas on a daily basis

  • Assistant Programming Manager

    AOL

    (Public Company; 10,001 or more employees; TWX; Internet industry)

    July 2005October 2006 (1 year 4 months)

    Brainstormed, wrote and published promotional copy for editorial leads on AIM Today.com
    Managed, wrote and published Rate-a-Buddy and Celebrity Look-a-Likes
    Managed AIM Expressions Main page and AIM Blogs page
    Networked across all AOL channels to facilitate proper AOL integration into AIMToday.com
    Attended and participated in daily pitches of promotional plans and ideas
    Oversaw and programmed News, TV and Video Games areas on AIMToday.com

  • Game Advisor

    GameStop

    (Public Company; 10,001 or more employees; GME; Retail industry)

    October 2004September 2005 (1 year)

    Advised gamers on purchases depending on taste and prior gaming experience
    Familiarized gamers with new systems, technologies, and trends
    Monitored trends in the video game industry and communicated those to gamers


Carol Orsini’s Education

  • George Mason University

    BA, Communication: Media Production and Criticism, 20002005

    Also aquired a minor in Women's Studies.

    Activities and Societies:
    Lambda Pi Eta, Broadside

Additional Information

Carol Orsini’s Websites:

Carol Orsini’s Interests:

Video Games, New Technology, Social Networking, Gadgets, Writing, Blogging, Reading

Carol Orsini’s Groups:

Guest Reviewer for GameDaily.com
Blogger for ComicsAlliance.com


Carol Orsini’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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