Carol Nix

Current

Retail Product Designer for the Wine/Gourmet Industry at Carol Fountain Nix, LLC
Owner, President at NIXdesign

Past

Senior VP, Marketing Services at French West Vaughan

Education

North Carolina State University
Elon University

Recommended

15 people have recommended Carol

Connections

214 connections

Industry

Marketing and Advertising

Websites

Carol Nix’s Summary

I have owned NIXdesign, a full service design + interactive marketing firm, for over 18 years. NIXdesign was an early integrated marketing communications pioneer in the Triangle region – we adopted web/interactive services early in the game and are consistently ranked as one of the Triangle’s Top 25 Interactive Media firms. We have worked with hundreds of start-ups and companies in a wide range of industries including: Quintiles, NetIQ, SAS/Dataflux, The Body Shop, Oenophilia, NC Medical Board, Nomaco, The Freelon Group architects, Hatteras Networks, Biologics and Burt's Bees and Perfumes Isabell NYC.

With a changing economy, I revised the firm's business model and accepted a position at French West Vaughan, one of the nation’s largest independent public relations firms, as the Director of Interactive Media. There I worked with many Fortune 500 companies such as Astroturf, Wrangler, Fossil, Coke, and CIAA and branded and developed the agency’s first interactive services center, the e•MERGING Media Lab. I was then promoted to SVP of Marketing Services and ran both the interactive and creative divisions. Following the agency's merger with another company, I returned full-time to NIXdesign where I work with agencies and companies to provide a full range of services including branding, web/interactive design, marketing strategy, management, and new business development. I often work on-site with clients as a marketing consultant and I also provide advertising/design/PR agencies with growth strategy, creative direction, management and new business opportunities.

Carol Nix’s Specialties:

Interactive Marketing and Advertising • Integrated Communications • Brand Management • Strategic Marketing • Writing/Editing • Business Development and Sales Presentation • Social Media and Mobile Marketing • ROI Metrics and Tracking • Product Launch, Positioning and Research • Public Relations Trend Analysis • Profit Growth • New Product Strategies • Project and Account Management

Carol Nix’s Experience

Retail Product Designer for the Wine/Gourmet Industry

Carol Fountain Nix, LLC

(Retail industry)

January 1991 — Present (18 years 7 months)

After working with many retail and wine/gourmet companies, I designed a line of Carol Fountain Nix™ signature products. I initially developed a Fusion™ wineglass and decanter drying/display rack, which is patented and currently selling internationally. It has been reviewed by Wine Spectator and is sold by major retailers such as Target, Sur la Table, Amazon, and Bed, Bath & Beyond.

My line of serving ware is available [wholesale and retail] at: www.carolfountainnix.com.
Owner, President

NIXdesign

(Marketing and Advertising industry)

1991 — Present (18 years)

Interactive Marketing and Advertising
Integrated Communications
Brand Development and Identity Design
Strategic Planning
Social Media and Mobile Marketing
ROI Metrics and Tracking
Product Launch, Positioning and Research
New Product Strategies
Project and Account Management
Senior VP, Marketing Services

French West Vaughan

(Privately Held; 51-200 employees; Marketing and Advertising industry)

May 2006 — January 2008 (1 year 9 months)

Directed and managed all agency creative, interactive and brand campaigns for the agency's blue-chip client base – from print to interactive, video, mobile and social media. Generated and executed tactical campaigns that elicited measurable results. Managed and executed brand strategies across a wide range of media platforms. Developed and managed the eMERGING Media Lab and selected and supervised internal and external teams of web designers, programmers, videographers and usability specialists. Generated responses to proposals and conducted sales presentations. Orchestrated scheduling and administration for accounts and vendors. Provided direct project programming, outreach and marketing communications plans. Worked extensively with clients to ensure successful relationships and outcomes.

Carol Nix’s Education

North Carolina State University

Graphic Design , Design Principles, Interactive Media, Product Design , 1989 — 1991

Activities and Societies:

Hunter Scholar; Annual Internship Award – Ligature, Chicago, IL; Published Work; AIGA Student Representative
Elon University

Journalism/English , English, Journalism, Corporate Communications , 1981 — 1985

Activities and Societies:

Sigma Tau Delta, National English Honor Society; Editorial Editor, University Newspaper; Designer, Publications Department; Colonnades Magazine, Contributor, Designer; Student Advisory Committee, Selected Member

Additional Information

Carol Nix’s Websites:

Carol Nix’s Interests:

Interactive media, design, music, painting, cycling, hiking, land preservation, marketing and designing my signature line of wine/gourmet products: http://www.carolfountainnix.com

Carol Nix’s Groups:

Elon University School of Communications, Two-Term Member, Board of Directors and Guest Lecturer
Lucy Daniels Center, Board of Directors, Development Committee
Enterprising Women magazine, Member, Board of Directors
American Institute of Graphic Design [AIGA]
Triangle Ad Club, member
North Carolina State University College of Design, Guest Lecturer
Conservation Trust for North Carolina, Volunteer/Contributor
Tammy Lynn Center for Children with Disabilities, Contributor
National Association of Women Business Owners [NAWBO], Member/Contributor
Council for Entrepreneurial Development [CED], Member /FastTrac® entrepreneurial course participant