Caroline on Crack

Caroline on Crack

Liquid LA Blogger at Los Angeles Magazine

Location
Greater Los Angeles Area
Industry
Internet

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Caroline on Crack's Overview

Current
Past
  • Digest blogger at Los Angeles Magazine
  • Consultant at Goldenvoice - Coachella
  • Los Angeles Localite at BBC Travel
  • Contributor at LAist
  • freelance blogger at LA Weekly
  • Regular featured guest, weekend events roundup at AMP Radio
  • Freelancer at Metromix
  • Contributor at UrbanDaddy
  • Copy Editor at Primedia
  • Marketing Coordinator at Book Soup, Inc
Education
Connections

500+ connections

Websites

Caroline on Crack's Summary

Specialties

Social media, marketing, blogging, publicity

Caroline on Crack's Experience

Liquid LA Blogger

Los Angeles Magazine

Public Company; 51-200 employees; Publishing industry

May 2014Present (5 months) Greater Los Angeles Area

Covering the L.A. booze scene -- first looks at new cocktail programs, bartender profiles, drink recipes-- for the drink-focused Liquid LA blog. http://www.lamag.com/author/caroline-on-crack

Blogger

Caroline on Crack

August 2005Present (9 years 2 months)

Write about events and venues, review L.A. restaurants and bars, and take photos to illustrate posts, build contacts in restaurant and bar industry.

Deputy Managing Editor

Edmunds.com

Privately Held; 201-500 employees; Publishing industry

August 2002Present (12 years 2 months)

Copyedit and traffic news copy for daily news sites and blogs. Format, proofread, edit and traffic copy. Manage editorial content production. Manage Edmunds.com editorial schedule; assist managing editor; test and write articles evaluating vehicles; create new tracking systems on Excel for circulated overviews, articles and section updates; enforce Search Engine Optimization in all articles.

Digest blogger

Los Angeles Magazine

Public Company; 51-200 employees; Publishing industry

November 2012May 2014 (1 year 7 months)

Covering the L.A. booze scene for the Digest blog.

Consultant

Goldenvoice - Coachella

November 2013March 2014 (5 months) Coachella, CA

Consulted on the food and beverage programs and marketplace for Coachella 2014.

Los Angeles Localite

BBC Travel

November 2011January 2013 (1 year 3 months) Greater Los Angeles Area

Wrote about Los Angeles news, restaurants, bars, and goings-on for travel site.

Contributor

LAist

Privately Held; 11-50 employees; Online Media industry

March 2008April 2012 (4 years 2 months)

Write posts and take pictures for reviews, event items and photo essays.

freelance blogger

LA Weekly

Privately Held; 51-200 employees; Newspapers industry

October 2009December 2011 (2 years 3 months)

Blog for LA Weekly's food blog, Squid Ink.

Regular featured guest, weekend events roundup

AMP Radio

October 2010December 2010 (3 months) Greater Los Angeles Area

Researched events in Los Angeles and compiled a weekend calendar to announce on Carson Daly's "97.1 AMP Mornings" radio show.

Freelancer

Metromix

Privately Held; 11-50 employees; Online Media industry

February 2008September 2008 (8 months)

Wrote and photographed features for both online and print.

Contributor

UrbanDaddy

Privately Held; 51-200 employees; Online Media industry

June 2007August 2007 (3 months)

Researched events and wrote about them for newsletter/calendar.

Copy Editor

Primedia

Privately Held; 1001-5000 employees; PRM; Internet industry

January 2000August 2002 (2 years 8 months)

Formatted, proofread, edited and trafficked copy. Tracked and enforced deadlines. Coordinated projects with editors and managing editor. Covered media events as reporter and photographer; evaluated and wrote reviews about vehicles and products. Assisted managing editor.

Marketing Coordinator

Book Soup, Inc

19982000 (2 years)

Assisted marketing director. Promoted events by creating newspaper ads, window displays and store displays. Handled and tended to authors at the booksignings.

Caroline on Crack's Organizations

  • Guild of Sommeliers

    Member
    • 2013 to Present

Caroline on Crack's Publications

Caroline on Crack's Projects

Caroline on Crack's Honors and Awards

  • 2009 Web Awards LA's Best Drinking Blog

    LA Weekly
    • January 2010
  • 2009 Web Awards LA's Blog Post of the Year

    LA Weekly
    • January 2009
  • Los Angeles’ Most Valuable Dining/Entertainment Blogger 2011

    CBS Los Angeles
    • September 2011
  • LA's Top Twitterati

    Angeleno Magazine
    • March 2012

    Named one of the top Twitterati to follow for up-to-date happenings and news around town.

  • 2012 Web Awards LA's Best Bar Blogger

    LA Weekly
    • September 2012
  • 2012 Los Angeles Hotlist Best Local Blogger

    Los Angeles Hotlist
    • November 2012

    http://la.cityvoter.com/best/local-blogger/local-media/los-angeles/slideshow?page=1

Caroline on Crack's Skills & Expertise

  1. Digital Photography
  2. Social Media Relations
  3. Social Media Marketing
  4. Event Planning
  5. Blogging
  6. Social Media
  7. Publicity
  8. Marketing
  9. Copy Editing
  10. Editorial
  11. Journalism
  12. Editing
  13. Copywriting
  14. Ap Style
  15. Content Strategy
  16. Web Content
  17. Feature Articles
  18. New Media
  19. Press Releases
  20. Facebook
  21. Content Management
  22. Proofreading
  23. Digital Media
  24. Magazines
  25. Photography
  26. Advertising
  27. Blogger
  28. Public Relations
  29. SEO

View All (29) Skills View Fewer Skills

Caroline on Crack's Education

University of California, Los Angeles

Bachelor, English

19941996

Caroline on Crack's Additional Information

Websites:
Interests:

Photography, writing, exploring L.A., dining and drinking, traveling

Groups and Associations:

blogging in L.A.

Honors and Awards:

LA Weekly Web Awards' Best Bar Blogger 2012
LA Weekly Web Awards' Best Drinking Blog and Blog Post of the Year 2009

Contact Caroline for:

  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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