Caroline Jones

Current

Social Media Associate at Meredith

Past

Media relations intern at Come Recommended
Public relations graduate intern at The Meyocks Group
Firm Director and Social Media & Design Editor at PRSSA

Trademark Licensing Special Projects and Outreach Intern at The University of Iowa
University News Services Intern at University of Iowa
Public Relations Director at Imagination Arts Media
Secretary at PRSSA

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4 more...

Education

University of Iowa

Recommended

2 people have recommended Caroline

Connections

124 connections

Industry

Public Relations and Communications

Websites

Caroline Jones’s Summary

May 2009 graduate from The University of Iowa with a bachelor's in communication studies, certificate in entrepreneurial management, and minors in mass communication and art & art history.

Experience includes research, writing, strategic communication, media relations, branding, digital media, consumer and b-to-b marketing and event planning.

Currently exploring social media at Meredith Corp in the food, health and holidays brands.

Caroline Jones’s Experience

Social Media Associate

Meredith

(Public Company; MDP; Publishing industry)

November 2009 — Present (1 month)
Media relations intern

Come Recommended

(Public Relations and Communications industry)

August 2009 — November 2009 (4 months)
Public relations graduate intern

The Meyocks Group

(Privately Held; Marketing and Advertising industry)

May 2009 — October 2009 (6 months)
Firm Director and Social Media & Design Editor

PRSSA

(Public Relations and Communications industry)

August 2008 — May 2009 (10 months)

• Expanded firm’s portfolio; re-structured leadership to meet increased demands
• Enhanced PRSSA Web site; created blog and established new relationships with clients, professionals, other PRSSA chapters and student organizations via social media
• Established and managed committee responsible for creating chapter brand, logo and slogan
• Organized fundraiser to raise more than $700 benefiting American Cancer Society Hope Lodge
Trademark Licensing Special Projects and Outreach Intern

The University of Iowa

(Educational Institution; Higher Education industry)

May 2007 — May 2009 (2 years 1 month)

• Built the Hawkeye Retailer Network of 900+ retail outlets as a channel of distribution for licensees to bring their products to market
• Designed and analyzed a customer service satisfaction survey that was distributed to 565 licensees
• Planned business luncheons and conference meetings with emphasis on fair labor practices and licensing compliance with Collegiate Licensed Properties Association (CLPA), Licensing Resource Group (LRG), International Collegiate Licensing Association (ICLA) and Fair Labor Association (FLA),
• Upheld the University of Iowa’s image through branding, co-branding and business-to-business public relations
• Regularly filled in for Athletics Hall of Fame duties; independently managing the museum facility and leading tours
• Routinely drafted and edited licensing application documents, memorandums, and fact sheets
• Managed, organized and updated multiple licensing databases on a daily basis
University News Services Intern

University of Iowa

(Educational Institution; Higher Education industry)

August 2008 — December 2008 (5 months)

• Interviewed media contacts; wrote press releases and feature stories for university publications
• Secured placement with University home page, Daily Iowan, DITV, The Gazette, Iowa City Press-Citizen, IABizOnline and Student Lawyer magazine, Division of American Bar Association
• Monitored and archived all media coverage of the 2008 flooding at the University
Public Relations Director

Imagination Arts Media

(Graphic Design industry)

April 2008 — August 2008 (5 months)

• Conducted market research and identified clients for start-up companies in UI Bedell Entrepreneurship Learning Lab (Imagination Arts Media and Precision Mold Elimination)
• Analyzed and expanded distribution channels for company services
• Attended post-flood press conferences and town meetings to help flood victims eliminate mold
Secretary

PRSSA

(Public Relations and Communications industry)

August 2007 — May 2008 (10 months)

• Developed an incentive point system to reward outstanding members
• Served as liaison between executive board and general members

Caroline Jones’s Education

University of Iowa

Bachelor of Arts , Communication Studies, Certificate in Entrepreneurial Management, Mass Communication, Art History , 2005 — 2009

Activities and Societies:

Public Relations Student Society of America
Career Leadership Academy graduate
2009 American Cancer Society Relay For Life team captain
Landlocked Film Festival Co-Chair Hospitality and Publicity Committee
2009 Special Olympics Polar Plunge campus ambassador and team captain
2008-2009 volunteer at the Ronald McDonald House and Hope Lodge
Rescued books from UI Main Library during 2008 flood