Carole Seawert

Current

Freelance at Carole Seawert Copywriter

Education

Leeds University

Recommended

4 people have recommended Carole

Connections

140 connections

Industry

Writing and Editing

Websites

My Website

Carole Seawert’s Summary

I am a London-based, freelance copywriter who writes all kinds of marketing materials, from websites and brochures to mailshots and customer magazines. I also help clients develop their copy strategy and tone of voice.

With me, you don't just get a writer, you also get a strategic thinker who interrogates your brief with intelligence.

I work in two ways: either direct with clients or through a third party (graphic/web design agencies, marketing companies, PR consultancies).

After graduating with an honours degree in Business Management from Leeds University, I joined Texas Instruments in a marketing role. I then moved into PR on the agency side and subsequently went in-house to become head of public relations at the Financial Times.

I’m a member of the British Association of Communicators in Business (CiB) and 26 (a group dedicated to raising the profile of writing in business).

Carole Seawert’s Specialties:

The kind of writing I get involved in includes:

advertorials
brochures
case studies
design guidelines
e-mail marketing campaigns
e-newsletters
design guidelines
internal communications
mailshots
tone of voice guidelines
websites

Here are some companies I have written for:

Arup
Ashurst
Business Link
BT
Citibank
Dun & Bradstreet
Legal Services Commission
London Business School
Lloyd's TSB
Metropolitan Police
NatWest
Norwich Union
Orange
RBS
Sony Ericsson
TfL

Carole Seawert’s Experience

Freelance

Carole Seawert Copywriter

(Writing and Editing industry)

1995 — Present (14 years )

I work across a range of market sectors, from financial and professional services to public sector, telecoms and hi tech.

Organisations I have written for over the past year include: Dun & Bradstreet, Citibank International Personal Bank, RBS/NatWest, Transport for London, Network Rail, Care UK, Public Relations Consultants Association, Canada Life and Knight Frank.