Carole Mahoney

Current

• President at BNI- Saco Success Partners
• President at Mahoney Internet Marketing

Past

• Education Coordinator at BNI
• Direct Marketing Associate at Direct Capital Corporation
• Marketing and Sales Administrator at IVS 3D, Inc

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Education

• Franklin Pierce College

Recommended

15 people have recommended Carole

Connections

146 connections

Industry

Marketing and Advertising

Websites

• My Company
• Become a Fan on Facebook
• Follow me on Twitter

Carole Mahoney’s Summary

The largest part of my experience is as a web marketing manager which required detail oriented analysis skills as well influential writing experience for ad campaigns, online content or copy.

I have largely worked with B2B companies, but I am looking to expand into more B2C as well.The independent streak in me is highly motivated and creativity drives my campaign performance, but it is the focus to detail and ability to see the larger goals that help me to be a productive manager and bring teams together. My love of challenges is a great match with outstanding problem solving and team leadership skills.

I have been described as a hybrid of left brain and right brain.

It has been my professional experience and it is my belief that a learning organization who understands a team environment and recognizes what each person brings to the table has the best chance for growth in a changing marketplace.

One of my personal goals is to identify these organizations and help them to reach their full potential. Currently I am seeking forward thinking companies and individuals that have an appreciation for the value of these concepts and putting them to practice.

Carole Mahoney’s Specialties:

Starting with my knowledge and experience of e-commerce technologies, I have expanded that foundation to include:
- CPC, web site and search engine optimization
- Email marketing and CRM practices.
- ASP systems integration to leverage current resources and gain better insight into the marketplace and organization.
- Negotiated contracts with different vendors, and worked with several different departments to implement new technology that will directly effect the bottom line.

Carole Mahoney’s Experience

• President

  BNI- Saco Success Partners

  (Marketing and Advertising industry)

  April 2009 — Present (8 months)

• President

  Mahoney Internet Marketing

  (Marketing and Advertising industry)

  November 2007 — Present (2 years 1 month)

  *Internet Marketing Plans includes market and competitor research, customer persona's, and persuasion scenario mapping. Determine the organizational goals for internet marketing, set benchmarks and reporting parameters to measure, optimize, and test persuasion scenarios.
  
  *Creation and implementation of specific landing pages to align with internet marketing plan. Persuasive copy writing determines what content meets the customer’s goals in order to reach the organization’s objectives.
  
  *SEO monitors web page ranking for target keywords on search engines and improve those rankings for better visibilty. Evaluate link submission requests to other quality online companies who compliment product/ service, and negotiate rates.
  
  *Consistent reporting of web site statistics with analytics programs like Google Analytics, Omniture, and WebTrends. Report insights for optimization to increase qualified traffic to the site, increase conversion rates, and reduce bounce rates.

• Education Coordinator

  BNI

  (Internet industry)

  2008 — 2009 (1 year )

• Direct Marketing Associate

  Direct Capital Corporation

  (Privately Held; 201-500 employees; Banking industry)

  July 2007 — November 2007 (5 months)

  Marketing campaign strategy to influence target audiences. Record number of opportunities created during key time of growth through segmentation and targeting of customer data base through different mediums. Applied persuasion scenarios to increase average email open rate from 12% to 25%.
  
  Assessment of email marketing program and recommended changes to establish double opt in listing. Implemented new ESP and established reporting parameters and benchmarks with analysis recommendations.
  
  Collaboration with executive management to plan company growth strategy for next 5 years. Participated in teams to define business units and business unit growth strategy with collaboration between departments.
  
  Title Alignment Committee whose goal was to provide a clear career path for employees and determine departmental and organization structure. Provided specific recommendations to improve efficiency and productivity within marketing department .

• Marketing and Sales Administrator

  IVS 3D, Inc

  (Privately Held; 1-10 employees; Information Technology and Services industry)

  June 2005 — July 2007 (2 years 2 months)

  Created and distributed all press release and email campaign copy. Currently performing KWA to update website content and integrate with other marketing initiatives.
  
  Implemented a complete international infrastructure where none previously existed. Program includes an extranet site for reseller collaboration, an on-demand CRM database (salesforce.com), and a public relations campaign which led to being awarded the NH Global Software Company of the Year Award in 2006.
  
  Provided financial reporting through salesforce.com to CEO and VP of Marketing to aid in expansion decisions to open EMEA office.
  
  Managed the day to day operations of US office and oversight of 2 international offices. Supported global resellers through training and collaboration of salesforce.com and other internal databases.
  Developed business practices and executed marketing plan to achieve a 61% growth in overall revenue in the previous fiscal year.

Carole Mahoney’s Education

• Franklin Pierce College

  Bachelors , Marketing/ Business Management , 2003 — 2007

  Graduated Magna cum laude

Additional Information

Carole Mahoney’s Websites:

• My Company
• Become a Fan on Facebook
• Follow me on Twitter

Carole Mahoney’s Interests:

new technology & methodology, business partnerships, college interns, new employees, business learning, agriculture, creative writing, outdoor adventures, reading, music

Carole Mahoney’s Groups:

BNI, Biddeford-Saco Chamber of Commerce

•    eOffice
•    The Internet Marketing Conference (IMC) Group
•    Maine Entrepreneurs
•    Franklin Pierce Alumni
•    Advanced Web Metrics with Google Analytics
•    Marketing 2.0 Community
•    Biddeford-Saco Chamber of Commerce & Industry
•    Hydrographic Survey
•    Hydrography
•    Geomatics
•    Online Marketing Summit Education Network
•    BNI Maine Professionals
•    Law of the Sea art 76
•    BNI New England CT, MA, ME, NH, RI, VT
•    Web Development for Advertising Agencies
•    Mainebiz
•    Multibeam
•    01 The Submarine Cable Systems group
•    Maine Center for Enterprise Development
•    Fledermaus
•    Saco Success Partners- BNI
•    Saco Success Partners

Carole Mahoney’s Honors:

Graduated Franklin Pierce University Magna Cum Laude.
Received Academic Achievement Award for highest GPA for Marketing and E-Commerce field of studies.

Carole Mahoney’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch