SEO / eCommerce / Web Design
Greater Grand Rapids, Michigan Area
- Current
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- Partner at Sclera Design, Inc. MSFT
- SEO / eCommerce Development / Web Design at Sclera Design
- Visual Designer / User Interface at Sclera Design
- Past
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- eCommerce / Web Design at Re-Deux
- General Manager / eCommerce at The Boardwak Building & The Waterworks Pub
- Partner, Operations Director at The FoodQuest Group
- IT Manager, Programmer and Designer at The FoodQuest Group
- Education
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- Kendall College of Art & Design
- Michigan State University
- Rockford High School
- Recommended
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7 people have recommended Carolee - Connections
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260
connections
- Industry
- Internet
- Websites
Carolee Heynen - carolee@scleradesign.com’s Summary
I specialize in SEO. And I have core expertise in the application of emerging Intranet, portal, enterprise search and content-management technologies to solve critical business problems and knowledge-management scenarios.
Another strength is recognizing the identity/target market of a business and translating that into a visual solution which grows revenue.
Even more - I have wide experience in general business, allowing me to understand the function of programming from the end user side.
I also possess excellent copy writing and a proficient image manipulating skills (often required when clients fail to provide content for their sites), and in addition to management experience, I have nearly 15 years as a technology professional in a variety of roles. All of these give me the ability to direct complex projects from concept to fully operational status.
There is almost nothing I haven't seen and done in these years and I can bring experienced eyes to any project, large or small - they all get treated with the same care and attention.
"A designer is an emerging synthesis of artist, inventor,
mechanic, objective economist and evolutionary strategist."
- R. Buckminster Fuller
Carolee Heynen - carolee@scleradesign.com’s Specialties:
SEO! Strategizing Web Design and Function...Visual Design and Image Manipulation using PhotoShop, & Flash, Content Creation, Management and Accounting. eCommerce, CRM, Small Business Server, Web 2.0, Second Life.
Carolee Heynen - carolee@scleradesign.com’s Experience
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Partner
Sclera Design, Inc. MSFT
(Privately Held; Computer Software industry)
October 2008 — Present (10 months)
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SEO / eCommerce Development / Web Design
Sclera Design
(Internet industry)
September 2007 — Present (1 year 11 months)
Achieving high Search Engine rankings (Pg 1 on Google is easy,) Web Design and Development with emphasis on representing companies' identity and key messages, Strategizing to evolve the best eCommerce/Web presence to suit the client's needs, including placements in Social Networking situations both real and virtual. Performing all financial functions including payroll, financial statements, and interfacing with banks and other government agencies.
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Visual Designer / User Interface
Sclera Design
(Privately Held; Computer Software industry)
June 2004 — Present (5 years 2 months)
Translating customer design requirements into fully functional portals. No matter how complex the design goals - from simple content aggregation pages to fully interactive, multimedia rich showcases. Working with clients to acheive their eCommerce objectives. This can include branding and placement in the virtual world of SecondLife, as well as other Web 2.0 communities.
Proficiency in these applications:
• Dreamweaver
• Visual Studio 2008
• Flash
• DotNetNuke
• IIS 6
• ASP VB Script
• Plesk
• Microsoft Office 2007
• CSS
• HTML /JavaScript
• Poser 8 (Pro)
• Quidam
• 3DSMax
• SecondLife -
eCommerce / Web Design
Re-Deux
(Furniture industry)
October 2003 — November 2005 (2 years 2 months)
A national furniture reclamation operation, associated with Valspar and Guardian insurance. We gathered and processed for resale, returned furniture from around the country. I maintaned a website on which we detailed our operation, offered truckloads of furniture for sale to non-profits, and also depicted special items available at the bi-monthly sales.
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General Manager / eCommerce
The Boardwak Building & The Waterworks Pub
(Commercial Real Estate industry)
2001 — 2003 (2 years)
A 600,000 sq ft building, housing a medical school, 3 law firms, a health club, a night club/restaurant, multiple retail outlets and 250 apartments. Responsible for all aspects of leasing, management, web development and accounting, as well as operations of the Waterworks Pub. I was in charge of the entire entity, including staffing, leasing, accounting, public relations, advertising, and promotions. I worked with employees and tenants toward evolving and maintaining a viable and attractive living and working environment with everything one needed under one roof. I also interacted with people around the country, who were seeking rentals in our area, via the website I operated, and maintained. Sometimes I had everything so in place via the website, that tenants could simply come by the office to pick up their keys and say hello when it was time to move in.
I also operated the Waterworks Pub, and made it second only to the BOB in sales even though it closed at 11:00, existed in a residence building with very little parking available to outsiders, no advertising and in a space essentially borrowed from a cafeteria and a hallway. I did this by making it the talk of the town. You never knew what would be happening, and the decorations were ever-changing. -
Partner, Operations Director
The FoodQuest Group
(Hospitality industry)
October 1996 — December 2000 (4 years 3 months)
http://www.scleradesign.com/foodquest/
Web Designer, IT Director, Advertising, Special Events Coordination, Accounting and General Management
Produced all publications and training materials for 16 profit centers, including menus, table tents, manuals, computer graphics, etc. Also specialized in event coordination. . -
IT Manager, Programmer and Designer
The FoodQuest Group
(Hospitality industry)
1986 — 2000 (14 years)
WAN & LAN configuration & Maintenance. POS systems, Maintainance Web Design, Marketing, Advertisement Production, Management
Carolee Heynen - carolee@scleradesign.com’s Education
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Kendall College of Art & Design
Photography, Illustration 2005 — 2008
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Michigan State University
English, Art, Art History 1973 — 1978
- Activities and Societies:
- Clarion Science Fiction Writing Conference
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Rockford High School
Art, English 1969 — 1973
Additional Information
Carolee Heynen - carolee@scleradesign.com’s Websites:
Carolee Heynen - carolee@scleradesign.com’s Interests:
creative design, special effect photography, all things computer related, dancing, reading, 3D animation
Carolee Heynen - carolee@scleradesign.com’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
