Carmina Pérez

Current

Writer/Speaker/Social Media Marketing Consultant at Self-employed

Past

Web Editor at AOL Latino
Editorial producer at CNN Financial News
Vice President, sales & marketing at Lehman Brothers

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Education

University of Miami

Recommended

7 people have recommended Carmina

Connections

152 connections

Industry

Marketing and Advertising

Websites

Carmina Pérez’s Summary

Carmina Pérez is a writer, speaker and digital media marketing consultant. She is a veteran of the internet, television and financial services industries, and a social media expert. Her blog, Mogulette-in-the-making, which she created in Feb. 2007, has been featured in the New York Times twice and focuses on tools and resources for businesses. In addition to writing and consulting, Carmina regularly presents workshops on emerging Web 2.0 technologies.

Carmina started her career in financial services, where she spent 14 years in sales and marketing as a Vice President at Lehman Brothers. She then transitioned into broadcast television and worked as an editorial producer at CNN Financial News for 6 1/2 years. That's where she honed her skills in news gathering, writing and video production. From there she moved on to the internet, writing articles on personal finance for AOL Latino and later editing their welcome page and news channel. After about a year she gained enough confidence in HTML programming, web infrastructure, content and page layout to strike out on her own.

In her current consulting practice, Carmina works closely with selected web developers and designers to ensure her clients’ sites are set up to emphasize social interaction and community. She then helps create content strategies designed to attract top quality traffic to the website. This is accomplished by tactical editing of text, video, and images as well as monitoring and maintaining the clients’ presence in the various social networks. This also involves reviewing the site’s analytics and making the most of developing traffic trends. Since she began consulting in Sept. 2007, Carmina has helped over 25 clients with social media marketing and blog set-ups, and has presented more than 35 workshops on web 2.0 technologies for business.

Carmina Pérez’s Specialties:

Marketing, Blogs, Email newsletters, Online Social Networks, Online Video Production, Writing and Editing.

Carmina Pérez’s Experience

Writer/Speaker/Social Media Marketing Consultant

Self-employed

(Marketing and Advertising industry)

February 2007 — Present (2 years 6 months)

Currently I’m using my skills and experience in media to help small and medium sized businesses with internet marketing strategies, specifically how to use blogs, email newsletters and online social networks to get noticed by the press and by their target markets. I provide the following services:

*Create customized Facebook, LinkedIn, YouTube and Twitter accounts and give tutorials on how to use them.

*Design and build socially optimized websites or blogs

*Create and implement content strategies for websites, blogs or social media accounts – whether it’s text, video, images or audio

*Optimize sites for search engines

*Audit websites or blogs and make recommendations for upgrades/changes

*Shoot & edit short (3-5-min.) videos for: product demos, to welcome visitors to site, to explain different aspects of your business, to cover special events. Add them to website/blog/social media sites.

*Promote your business through social media outreach campaigns, directory listings and online PR

*Identify and pursue partnerships for barter deals for all your online assets – blog, website, e-newsletter, banner exchanges, blog roll links

*Write and manage distribution of e-newsletters

*Identify sites that will give additional exposure to your blog posts (blog directories, bookmarking sites like StumbleUpon, Del.icio.us, Kirtsy, Digg, etc.)

*Determine what advertisers and ad networks are best suited for your business

* Identify and help integrate the best software solutions to sell products on your site - ex. shopping carts, affiliate programs, merchant accounts.

*Pursue cross-promotions with other sites/blogs

*Devise widget strategies

* Track & analyze traffic data through Google Analytics to improve search engine ranking
Web Editor

AOL Latino

(Public Company; 5001-10,000 employees; TWX; Internet industry)

July 2005 — May 2006 (11 months)

Started as a writer of personal finance articles and then went on to edit the welcome page and news channel.
Editorial producer

CNN Financial News

(Public Company; TWX; Media Production industry)

June 1998 — December 2004 (6 years 7 months)

• Identified top level industry experts for commentary on breaking news, scheduled interviews and conducted pre-interviews.
• Provided anchor and producer with pre-interview notes plus additional research. Conceived ideas for unique series and feature segments.
• Produced taped interviews and packages. Additional responsibilities included writing script for the guest segments, supplying graphic materials, and going on video shoots to gather visual elements.
• Spearheaded idea to link the online and broadcast content by supplying in-depth versions of on-camera interviews to the cnnfn.com website. Contributed content to cnnmoney.com.
Vice President, sales & marketing

Lehman Brothers

(Public Company; 1001-5000 employees; LEH; Financial Services industry)

1988 — 1997 (9 years)

Sales and marketing of financial products. Worked in product management, portfolio strategy and private client services.

Carmina Pérez’s Education

University of Miami

BA , Finance , 1978 — 1982

Additional Information

Carmina Pérez’s Websites:

Carmina Pérez’s Interests:

salsa dancing, foreign films, documentaries, jogging, contemporary art, poetry, web 2.0, new media, marketing, networking, skiing, photography

Carmina Pérez’s Groups:

Toastmasters
Mogulette Meetup, Organizer
Small Business Tech Tutorials, Organizer
National Association of Hispanic Journalists
El Museo del Barrio
Manhattan Chamber of Commerce, Tech Committee