New Media Marketing Consultant
Greater New York City Area
- Current
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- Writer/speaker/New Media Marketing Consultant at Self-employed (Self-employed)
- Past
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- Web Editor at AOL Latino
- Editorial producer at CNN Financial News
- Vice President, sales & marketing at Lehman Brothers
- Education
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- University of Miami
- Connections
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88
connections
- Industry
- Marketing and Advertising
- Websites
Carmina Pérez’s Summary
My background is varied. After spending over 14 years in Wall St. as a vice-president in sales and marketing, I transitioned into financial news TV and worked as an editorial producer at CNN Financial News for 6 ½ years. When the financial network shut down in Dec. 2005, I made my move to the internet, editing AOL Latino’s welcome page and news channel for a year. Currently I’m using my skills and experience in media to help small businesses and solo entrepreneurs with internet marketing strategies. My specialty is using blogs, email newsletters and online social networks to get my clients noticed by the press and by their target markets.
Carmina Pérez’s Specialties:
Marketing, Online PR, Blogs, Email newsletters, Online Social Networks, Writing and editing.
Carmina Pérez’s Experience
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Writer/speaker/New Media Marketing Consultant
Self-employed (Self-employed)
(Self-Employed; Myself Only; Marketing and Advertising industry)
February 2007 — Present (1 year 9 months)
Currently I’m using my skills and experience in media to help small businesses and solo entrepreneurs with internet marketing strategies, specifically how to use blogs, email newsletters and online social networks to get noticed by the press and by their target markets.
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Web Editor
AOL Latino
(Public Company; 5001-10,000 employees; TWX; Internet industry)
July 2005 — May 2006 (11 months)
Started as a writer of personal finance articles and then went on to edit the welcome page and news channel.
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Editorial producer
CNN Financial News
(Public Company; TWX; Media Production industry)
June 1998 — December 2004 (6 years 7 months)
• Identified top level industry experts for commentary on breaking news, scheduled interviews and conducted pre-interviews.
• Provided anchor and producer with pre-interview notes plus additional research. Conceived ideas for unique series and feature segments.
• Produced taped interviews and packages. Additional responsibilities included writing script for the guest segments, supplying graphic materials, and going on video shoots to gather visual elements.
• Spearheaded idea to link the online and broadcast content by supplying in-depth versions of on-camera interviews to the cnnfn.com website. Contributed content to cnnmoney.com. -
Vice President, sales & marketing
Lehman Brothers
(Public Company; 1001-5000 employees; LEH; Financial Services industry)
1988 — 1997 (9 years)
Sales and marketing of financial products. Worked in product management, portfolio strategy and private client services.
Carmina Pérez’s Education
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University of Miami
BA, Finance, 1978 — 1982
Additional Information
Carmina Pérez’s Websites:
Carmina Pérez’s Interests:
salsa dancing, foreign films, documentaries, jogging, contemporary art, poetry, web 2.0, new media, marketing, networking, skiing, photography
Carmina Pérez’s Groups:
Toastmasters, Mogulette Meetup, National Association of Hispanic Journalists
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NY Video 2.0 -
Bryant Park Toastmasters
Carmina Pérez’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
