Carlos R. Hernandez

Current

Co-Catalyst and Creator at Social Media for the Uncomfortable
Social Media Catalyst, Trainer & Connector. at iRM Consulting

Past

Principal at Carlos R. Hernandez Visionary Business Consulting
Senior Sales Engineer at Eaton Electrical Services and Systems/Eaton Corporation
Senior Project Manager at Eaton/Cutler Hammer Major Projects Group

Senior Sales Engineer at Cutler Hammer
Account Executive at Westinghouse Electric Corporation
Sales Engineer at Westinghouse Electric Corporation
Inside Sales Engineer at Westinghouse Electric Corporation

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4 more...

Education

Stanford University
University of California, Berkeley
Long Island University, C.W. Post Campus

New York University
Stanford University

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2 more...

Recommended

48 people have recommended Carlos R.

Connections

500+ connections

Industry

Professional Training & Coaching

Websites

Carlos on the Social Web

Carlos R. Hernandez’s Summary

I am a Social Media Catalyst, Trainer and Connector to people desiring to be Web 2.0 savvy, but especially to Baby Boomers.

Why so?

In February of 2007, I elected to pursue a calling to help people. I especially identify with fellow Baby Boomers who are intimidated by emerging social media technologies.

I have been successful by working with individuals and businesses to leverage Web 2.0 technology in their sales and marketing initiatives. My talent is to show fellow professionals how to develop networks and connections via LinkedIn, Facebook and Twitter in an integrated and cross-promotional manner.

I made the conscious decision to become a social media change agent by combining my talents of public speaking, problem solving and teaching. My passion and knowledge are grounded in a 28-year professional career working for Westinghouse Electric & Eaton Corporations in technical- solution sales, marketing and project management. Academically, I studied Civil Engineering at Stanford University's School of Engineering.

Building community is important to me and I do so through the Phi Kappa Psi Fraternity (Vice President of the Silicon Valley Alumni Association), Catholic Professional Business Club (currently as President), and Archbishop Riordan High School Alumni Council. Lastly, I devote volunteer time and energy at Grace Cathedral's "GraceWorks" Program, currently on the "Program Team" for those in job and/or career transition.

Carlos R. Hernandez’s Specialties:

Specialties:
Brand-driven career transition management, branded career marketing collateral, personal brand coaching, professional career management mentoring/coaching, public speaking, Baby Boomer consultant and trainer.

Carlos R. Hernandez’s Experience

Co-Catalyst and Creator

Social Media for the Uncomfortable

(Professional Training & Coaching industry)

July 2009 — Present (5 months)

Web 2.0 Tools for Making You Viable and Valuable in Today’s Marketplace

Megan A. Bourne and I have designed and launched a series of live workshops.

Concerned about privacy? Assume that social media is trendy or kids’ stuff? Don’t think you have time to set up and maintain profiles? Believe it’s all too complicated?

Learn from tech savvy boomers how to create a dynamic online presence and maintain the level of privacy that is right for you. We understand the hesitations, concerns and reluctance that workers of a “certain age” feel about social media.

Join us for one or more hands on workshops, taught in an intimate classroom setting, where you will come away with material you can use right away in your social media profiles.
Social Media Catalyst, Trainer & Connector.

iRM Consulting

(Online Media industry)

April 2008 — Present (1 year 8 months)

Cofounded iRM Consulting with a fellow Stanford Science, Technology & Society graduate, Antonio Colvin. Tony's studies focused on the interaction of industry and organization in the implementation of social media technology.

iRM specializes in harnessing the power of various Web 2.0 platforms such as Facebook & Twitter to scale brand exposure & target key demographics.

Training topics:
"Self-Branding : Use Words If Necessary"
"How To Use Social Media In Your Career Search"
"Blogging As a Tool in The Job Search"
"Professional Networking via LinkedIn & Facebook"
"What is the Buzz About LinkedIn, Facebook & Twitter: How Is It Important for Small Businesses?"

Venues:
Jewish Vocational Service
Job Connections
GraceWorks
SF Chamber of Commerce Ambassadors' Club
Experience Unlimited
Bay Area Career Center
The Learning Cafe
SBA
Career One-Stop

My current speaking schedule can be found at http://www.ireflectm.com/events/

Corporate clients have included Kaiser Permanente and LaBreche.
Principal

Carlos R. Hernandez Visionary Business Consulting

(Executive Office industry)

March 2007 — April 2008 (1 year 2 months)

Mentoring and coaching those seeking more fulfilling work through harnessing one's values, visions and a quest to find purpose in their work.

Providing leadership as a motivational speaker to those seeking more fulfilling work.
"LinkedIn 101 for Baby-Boomers"
"Facebook 101 for Baby-Boomers"
"Blogging 101"

Speaking venues have included...
Job Connections, Danville
GraceWorks, San Francisco
Experience Unlimited/California Employment Development Dept.,SF
Catholic Networking Association, San Francisco
Senior Sales Engineer

Eaton Electrical Services and Systems/Eaton Corporation

(Public Company; ETN; Electrical/Electronic Manufacturing industry)

October 1998 — February 2007 (8 years 5 months)

Problem solver to building owners, consulting engineers, and electrical contractors.

Focused solution provider of engineering, electrical distribution products and installation services to targeted aging electrical distribution systems ranging from 240 to 35,000 volts.

Westinghouse Electric and Cutler-Hammer brand label product expert.

Conceived, organized and educated through technical presentations. Addressed audience concerns and needs with effective public speaking skills.
Senior Project Manager

Eaton/Cutler Hammer Major Projects Group

(Electrical/Electronic Manufacturing industry)

November 1996 — October 1998 (2 years )

Organized execution of large construction and industrial based electrical distribution system contracts.

Deliverables included coordination meetings, value engineering proposals, engineered drawings, financial reports, delivery timetables and warranty follow-through.

Project managing the firm's multi-million dollar contracts at the San Francisco International Airport Expansion Program was the highlight.
Senior Sales Engineer

Cutler Hammer

(Public Company; 5001-10,000 employees; Electrical/Electronic Manufacturing industry)

February 1994 — November 1996 (2 years 10 months)

Sales and marketing of electrical distribution and control products to targeted electrical contractor and industrial users.
Account Executive

Westinghouse Electric Corporation

(Public Company; 5001-10,000 employees; Electrical/Electronic Manufacturing industry)

April 1991 — January 1994 (2 years 10 months)

Sales and marketing of electrical distribution and control products to targeted electrical contractor and industrial users.
Sales Engineer

Westinghouse Electric Corporation

(Public Company; 5001-10,000 employees; Electrical/Electronic Manufacturing industry)

August 1981 — April 1991 (9 years 9 months)

Sales and marketing of electrical distribution and control products to targeted international electrical contractors and industrial users in the Middle East, Far East and Latin America.
Inside Sales Engineer

Westinghouse Electric Corporation

(Public Company; 5001-10,000 employees; Electrical/Electronic Manufacturing industry)

July 1979 — June 1981 (2 years )

Carlos R. Hernandez’s Education

Stanford University

Continuing Education , Humanities , 1995 — 1996
University of California, Berkeley

Continuing Education , Humanties , 1992 — 1995
Long Island University, C.W. Post Campus

Continuing Education , Humanties , 1987 — 1988
New York University

Continuing Education , Humanities , 1985 — 1987
Stanford University

B.S. , Civil Engineering , 1975 — 1979

Activities and Societies:

Phi Kappa Psi Fraternity

Additional Information

Carlos R. Hernandez’s Websites:

Carlos on the Social Web

Carlos R. Hernandez’s Interests:

San Francisco Giants, Stanford Cardinal Football, FC Barcelona Futbol, NASCAR, Paris, learning,

Carlos R. Hernandez’s Groups:

American Marketing Association
Archbishop Riordan High School Alumni Board
BlogWorld Expo
Catholic Professional Business Club, President, 2009
Facebook
Job Connections
San Francisco Chamber of Commerce
Stanford Chicano/Latino Alumni Club
St. Dominic's Catholic Community