
New Media Manager at Yell Publicidad
Madrid Area, Spain

New Media Manager at Yell Publicidad
Madrid Area, Spain
Important Projects Accomplished
Technology Change Plan for New Media services: leading the initiative of technological change for all online services of the company in order to increase revenue.
Noxtrum Search Engine, spanish web(Spain and LATAM) Web (160 million documents), Spain Local, Phones, News, Images, Chat and Flights search engine, for final users and syndication. Based on Fast Search and Transfer technology and propietary developments.
Yell Paginas Amarillas Online search services, local search engine with 2 million documents and multiple integrations (Yellow and White Pages, GIS, vertical contents and syndication services).
Yell Massive Web Building and Ads Production Tool: Main production system for online advertisements in Yell Publicidad. Web application covering full production chain.
Yell Online Services User Tracking Server, online service for statistical purposes attending more than 250 queries per second (Yell Online Products Navigation).
Groupama Health Insurance Online Services: covers full value chain from pre-sales to insurance coverage print and agency tools.
Meta4 Mind ERP: application integration with SAP and Microsoft Office applications.
HiperGate Opensource CRM: content management for open source CRM suite.
(Public Company; 1001-5000 employees; Online Media industry)
November 2004 — Present (3 years 9 months)
Technology Change Plan for New Media services: leading the initiative of technological change for all online services of the company in order to increase revenue.
Directed the development and collaborated in the conception of Noxtrum Search Engine, defining product features, income business models and partnership strategy. As a responsible of online product development led a team of two interface designers, two core developers, external team from Norway for search engine development, and several external teams for features and auxiliar tools. Noxtrum reached fourth position on Nielsen Ratings and 6 million queries per month in Novemeber 2006, and it is the first spanish search engine in the market. Agreements with media companies (Vocento, Grupo Zeta) has been made. First general purpose search engine in Spain with Phone and Local Search. In parallel we developed a service to replace log analysis in online services and record user tracking in real-time.
http://www.yell.es
(Privately Held; 5001-10,000 employees; Insurance industry)
December 2003 — November 2004 (1 year)
Directed the health online services development and production system for Groupama Insurances, defining product plan, managing providers, customers and business-to-business operations, including host integration, Editran banking services and datawarehouse chain management. These products allowed Groupama to move health unit to online platform for the sales pipeline and internal processes and also made possible to integrate the clientele of external health companies acquired by the group. Agency intermediaries improved productivity with new online applications.
https://www.groupama.es/home/Inf_Particulares/Inf_Salud.aspx
(Privately Held; 1001-5000 employees; Online Media industry)
December 1999 — November 2003 (4 years)
Leading product development teams, managed the strategic consultancy and defined information architecture and technical implementation for online projects including Paginas Amarillas Search Engine, and Massive Web Building and Ads Production System. Work in collaboration with online marketing managers in order to specify product requirements and features.This leaded the company to increase online sales about 100% first year, and 20% consecutive years to present.
In parallel, worked on Hipergate CRM development, a free opensource contribution, developing the content management module for marketing one-to-one.
http://www.paginasamarillas.es
(Privately Held; 501-1000 employees; Information Technology and Services industry)
July 1998 — December 1999 (1 year 6 months)
While attending university, designed and developed interfaces for application integration using C++, CORBA and COM+ and client/server technology. These developments allowed Meta4 to close agreements with SAP owners and increased sales based on new customers. Also, I had the opportunity to start design and development of thin-client based software.
http://www.meta4.es
MBA, 2002 — 2003
1 year program, focused on Economic environment and country analysis, Financial Management, Quantitive Analysis for Business, Marketing Plan and Strategy, Operations Management, Strategic Management, Management Control and Human Resources Management.
Final work about marketing positioning of Buongiorno-MyAlert Group, digital marketing solutions provider. First rankings on several publications (Financial Times, The Economist, Wall Street Journal, Forbes, Business Week)
http://www.ie.edu
BSc, Computer Science, 1993 — 1999
5 years program, Software Engineering specialization, focused on Systems Programming, Databases, Software Engineering, Operating Systems Design, Concurrent and Distributed Programming, Operative Research, Object Oriented Analysis, Design and Programming, Web Software Engineering, Human-Computer Interaction, Data Transfer.
http://www.upsam.com
Online Business Models,Online Market Research,Task Analysis,Methodologies,Project Startup,Expertise,Product specification,Development methodologies,Team leadership,Project Management,Product Management,Customer Learning,Providers Management,Interdepartamental Communication,Budgeting,Forecasting,HR Recruitment,High Level Negotiation,High Budget Product Launch,Technology,Windows,Linux,Unix,Java,PHP,ASP,C++,HTML,DHTML,XML,SQL,mySQL,Oracle,Javascript,IIS,Jboss,Apache,Fast,
Awards received
Best Entrepeneurship Project, La Factoría de Internet, 2001.
Articles
Enterprise Server Integration Technical Articles published on MovilForum and ICTNet.
Customers
Telefónica
Vocento
Grupo Zeta
Indra
Generalitat de Catalunya