Chief Social Media Strategist at Welltok, Inc.
Miami/Fort Lauderdale Area
- Current
-
- Chief Social Media Strategist at Welltok, Inc.
- Consultant - Information Technology and Services at Self-Employed
- Past
-
- Founder / CTO at Yupi Internet Inc.
- Education
-
- Florida Atlantic University
- New York Institute of Technology-Old Westbury
- Recommended
-
4 people have recommended Carlos - Connections
-
202
connections
- Industry
- Information Technology and Services
- Websites
Carlos Cardona’s Summary
Vast information technology management experience to include: web 2.0 & application development, programming & software development, content management platforms, massive data and client base management & product management.
Over 15 years of experience and proven success in creating and leading start-up companies to include Internet portal sold to Microsoft.
Key managment roles at Microsoft - MSN product development teams in emerging markets such Latin America, Europe, and Australia.
Vast management experience in the areas of: capital investments, financial planning, budgeting & taxation, government regulations, market research, branding, marketing & human resources.
Critical thinker and adept negotiator with extensive experience in creating rapid revenue growth and identifying & securing profit-making opportunities.
Carlos Cardona’s Specialties:
Social Media
SEO / SMO Specialist
Google Analytics Certified
Google AdWords Professional
Technology - Server architecture, web development, CMS, search systems, wireless.
Business - Management, P&L, fund raising.
Entrepreneur- Start-up organizations, creative and innovative.
Carlos Cardona’s Experience
-
Chief Social Media Strategist
Welltok, Inc.
(Privately Held; Information Technology and Services industry)
December 2009 — Present (4 months)
-
Consultant - Information Technology and Services
Self-Employed
(Information Technology and Services industry)
January 2008 — Present (2 years 3 months)
Social Media
Experienced with Web 2.0 technologies
LinkedIn, Facebook, Twitter, and many others.
Utilized expertise of social media technologies strategies to create community engagement and brand building.
Product / Project Development
Identified clients’ needs and defined marketing and business goals.
Formulated solutions using web-technologies.
Analyzed website data using various analytics tools.
Optimized website utilizing Search Engine Optimization (SEO) and Social Media Optimization (SMO) strategies. -
Chief Social Media Strategist
NewLink
(Privately Held; Public Relations and Communications industry)
June 2008 — December 2009 (1 year 7 months)
Newlink is a new breed of communications services group. Its portfolio of companies specializes in the areas of public relations, public affairs, tourism, political strategy, research, production, interactive marketing and social media. It represent the leading edge of communications services wherein the creation and customization of new media channels/applications are primary to the achievement of desired business results.
Created social media division at Newlink
Developed social media proposals for over 30 clients
Created and managed top social media accounts of clients including the Mexican tourism board, Smirnoff, Oracle, Pioneer, and others -
Founder / CTO
New Opportunity
(Real Estate industry)
December 2003 — December 2007 (4 years 1 month)
Co –founder of brokerage enterprise in 2003, capitalizing on real estate markets boom.
Led technology department to a multi-million dollar consumer lending and real estate operation.
Collaborated with CEO in defining operations: production, sales and marketing; P&L, pricing and loan processing; personnel; due diligence, and loan sales; lender relationships and wholesale negotiations.
Responsible for development of internet-lead generation products and marketing that produced over 80% of the company’s ROI.
Led project development of back office intranet to facilitate the communication and work process between clients, loan officers, lenders, and executives.
Generated 100% growth month-to-month. Produced over US$300MM in sales volume in 2007. -
Project Manager
MSN
(Public Company; MSFT; Online Media industry)
February 2001 — December 2003 (2 years 11 months)
Spearhead technology integration between Yupi Internet and Microsoft-MSN after acquisition.
INTEGRATION
Led key Microsoft / MSN-YUPI product integration. Benchmarked self best-practice experience to enhance Microsoft’s next generation of products.
T1MSN
Held CTO and board of advisory role for T1MSN (MSN Mexico)
Responsible for integration of MSN products and services into the T1MSN brand.
Achieved # 1 market share in Mexico for most visited Web Portal.
MSN
Product integration with strategic business partners.
Originating, negotiating and integrating business partners with Microsoft / MSN products.
Launched MSN8 for Latin America, Mexico.
Led team to effectively find ways to monetize HOTMAIL in emerging market.
Pursued alliances with content / technology partners and engaged US Microsoft team in extending product presence in emerging markets. -
Founder / CTO
Yupi Internet Inc.
(Information Technology and Services industry)
March 1997 — January 2001 (3 years 11 months)
Founder and later CTO for Yupi.com a Latin Internet portal founded in South Florida. Yupi was one of a handful of the first major sites for Hispanics on the Internet in the late 1990s Dot-com bubble. Yupi.com was a major force in Silicon Beach "the prime Internet hub for Latin America
By 1999 the company had raised as much as $150 million from venture capitalists including Sony, Comcast and News Corp.. It was planning an initial public offering in the spring of 2000 when the Nasdaq market crashed.
In 2001, Yupi was acquired in a joint venture between Microsoft and Telmex (Teléfonos de México).
In 2003, YupiMSN's operations were moved to the Microsoft campus in Redmond, Washington. As per standard Microsoft practices, the unique nature and community feel of Yupi was disintegrated in favor of just redirecting traffic towards MSN community sites.
Carlos Cardona’s Education
-
Florida Atlantic University
Engineering
-
New York Institute of Technology-Old Westbury
Engineering
Additional Information
Carlos Cardona’s Websites:
Carlos Cardona’s Interests:
Traveling, Sailing, Tennis, New technology, networking
Carlos Cardona’s Groups:
Shake a Leg Miami,
Hand on Miami
-
MobilOpen :: the mobile business group -
MiamiLink.org -
Angel Investor Group -
Mobile Content -
Latin America Mobile Network (+1200) -
Social Media Today -
Social Media Marketing -
Refresh Miami -
Online Marketing Latam -
Mobile start-ups - 7,000+ members and growing! -
Social Media Club -
Latin America 2.0 -
Social Media Club South Florida -
Marketing 2.0 en Español -
The Versailles Breakfast Club -
Social Media and Health Care -
Social Media en Español -
Healthcare Grapevine -
enEndeavor -
Social Media Recruiting Group -
SMLatam -
Newlink Group -
Newlink Political -
Pio.la -
Healthcare Social Media Networkers -
Cuba IT & Social Media Initiative -
Social Media Club México
Carlos Cardona’s Honors:
Received 1999/2000 Hispanic Entrepreneur Award sponsor by IBM.
Featured as “100 Most Influential Hispanics” by Hispanic Magazine.
Appeared in numerous TV / newspaper and magazines publications, including WSJ, NY Times, Newsweek, and Miami Herald.
Recognized by Congressman Ileana Ross and Lieutenant Governor Cruz Bustamante.
Carlos Cardona’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
