Carlo Ople

Current
  • Marketing & Business Development Manager at Level-up! Games Inc.
Past
  • Brand Manager - Ragnarok 2 at Level-up! Games Incorporated, an ePLDT Company
  • Brand Manager - Ragnarok Online at Level-up! Games Incorporated, an ePLDT Company
  • Brand Manager - Fly for Fun at netGames Inc., an ePLDT Company.
  • Senior Community Manager at netGames Incorporated, an ePLDT Company
Education
  • Ateneo de Manila University
Connections
71 connections
Industry
Computer Games
Websites

Carlo Ople’s Summary

• Marketing Manager with in-depth experience and training in the Online Gaming Industry. Handled the top online games in the Philippines: Fly for Fun, Ragnarok Online, and Ragnarok Online 2. Currently also handling Content Acquisition for Level-up! Games.

Carlo Ople’s Specialties:

Market Research, New Media Campaigns (Online & Mobile), Events Management, Marketing Strategy, Accounting, and Public Relations.


Carlo Ople’s Experience

  • Marketing & Business Development Manager

    Level-up! Games Inc.

    (Privately Held; 201-500 employees; Computer Games industry)

    November 2007Present (11 months)

    • Give over-all direction to Brand Managers and their respective products (Ragnarok, Ragnarok 2, & Perfect World).
    • Guide product positioning and define target market based on a top-level perspective.
    • Actively track over-all P&L and make sure that it is in line with the marketing budget.
    • Foster strong internal and external partnerships: create new business opportunities for the company.
    • Define corporate brand guidelines and maintain value of brand equity.
    • Project Management of corporate programs.
    • Research and create proposals for potential new content that Level-up! Games will publish locally.

  • Brand Manager - Ragnarok 2

    Level-up! Games Incorporated, an ePLDT Company

    (Privately Held; 201-500 employees; Computer Games industry)

    July 2007November 2007 (5 months)

    • Develop and implement marketing strategy for the product that is in line with the company objectives including revenue and other metrics.
    • Create product positioning and define target market based on consumer data and research.
    • Actively track product P&L and make sure that it is in line with the marketing budget.
    • Foster strong internal and external partnerships: create new business opportunities for the brand and the company.
    • Define brand guidelines and maintain value of brand equity.
    • Project Management of brand initiatives and programs.
    • Manage the Community Manager and Assistant Brand Manager. Help in their professional development.
    • Coordinate regularly and closely with Korean game developer - Gravity

  • Brand Manager - Ragnarok Online

    Level-up! Games Incorporated, an ePLDT Company

    (Privately Held; 201-500 employees; Computer Games industry)

    October 2006July 2007 (10 months)

    • Develop and implement marketing strategy for the product that is in line with the company objectives including revenue and other metrics.
    • Create product positioning and define target market based on consumer data and research.
    • Actively track product P&L and make sure that it is in line with the marketing budget.
    • Foster strong internal and external partnerships: create new business opportunities for the brand and the company.
    • Define brand guidelines and maintain value of brand equity.
    • Project Management of brand initiatives and programs.
    • Manage the Community Manager and Assistant Brand Manager. Help in their professional development.
    • Coordinate regularly and closely with Korean game developer - Gravity

  • Brand Manager - Fly for Fun

    netGames Inc., an ePLDT Company.

    (Privately Held; 201-500 employees; Computer Games industry)

    August 2006October 2006 (3 months)

    • Develop and implement marketing strategy for the product that is in line with the company objectives including revenue and other metrics.
    • Create product positioning and define target market based on consumer data and research.
    • Actively track product P&L and make sure that it is in line with the marketing budget.
    • Foster strong internal and external partnerships: create new business opportunities for the brand and the company.
    • Define brand guidelines and maintain value of brand equity.
    • Project Management of brand initiatives and programs.
    • Manage the Community Manager and Assistant Brand Manager. Help in their professional development.
    • Coordinate regularly and closely with Korean game developer - AEONSOFT

  • Senior Community Manager

    netGames Incorporated, an ePLDT Company

    (Privately Held; 201-500 employees; Marketing and Advertising industry)

    October 2005July 2006 (10 months)

    RESPONSIBILITIES

    • Assist the Brand Manager in formulating and implementing marketing campaigns and various key initiatives.
    • Event Management for on-site activation events such as product launches, community parties, and tournaments.
    • Formulate and facilitate online in-game events aimed at retention and ARPU increase.
    • Serve as a community liaisons officer to the gaming community of the brand. Keeps close contact with community leaders.
    • Copy writing of announcements and other content of official website and in-game announcements.
    • Administrate and moderate the brand online message boards.


Carlo Ople’s Education

  • Ateneo de Manila University

    20002004


Additional Information

Carlo Ople’s Websites:

Carlo Ople’s Groups:

Pinoy Bloggers!

  •    LinkedHR
  •    World Gaming Executives

Carlo Ople’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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