Marketing Manager at Level-up! Games Inc.
Philippines
- Current
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- Marketing & Business Development Manager at Level-up! Games Inc.
- Past
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- Brand Manager - Ragnarok 2 at Level-up! Games Incorporated, an ePLDT Company
- Brand Manager - Ragnarok Online at Level-up! Games Incorporated, an ePLDT Company
- Brand Manager - Fly for Fun at netGames Inc., an ePLDT Company.
- Senior Community Manager at netGames Incorporated, an ePLDT Company
- Education
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- Ateneo de Manila University
- Recommended
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6 people have recommended Carlo - Connections
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71
connections
- Industry
- Computer Games
- Websites
Carlo Ople’s Summary
• Marketing Manager with in-depth experience and training in the Online Gaming Industry. Handled the top online games in the Philippines: Fly for Fun, Ragnarok Online, and Ragnarok Online 2. Currently also handling Content Acquisition for Level-up! Games.
Carlo Ople’s Specialties:
Market Research, New Media Campaigns (Online & Mobile), Events Management, Marketing Strategy, Accounting, and Public Relations.
Carlo Ople’s Experience
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Marketing & Business Development Manager
Level-up! Games Inc.
(Privately Held; 201-500 employees; Computer Games industry)
November 2007 — Present (11 months)
• Give over-all direction to Brand Managers and their respective products (Ragnarok, Ragnarok 2, & Perfect World).
• Guide product positioning and define target market based on a top-level perspective.
• Actively track over-all P&L and make sure that it is in line with the marketing budget.
• Foster strong internal and external partnerships: create new business opportunities for the company.
• Define corporate brand guidelines and maintain value of brand equity.
• Project Management of corporate programs.
• Research and create proposals for potential new content that Level-up! Games will publish locally. -
Brand Manager - Ragnarok 2
Level-up! Games Incorporated, an ePLDT Company
(Privately Held; 201-500 employees; Computer Games industry)
July 2007 — November 2007 (5 months)
• Develop and implement marketing strategy for the product that is in line with the company objectives including revenue and other metrics.
• Create product positioning and define target market based on consumer data and research.
• Actively track product P&L and make sure that it is in line with the marketing budget.
• Foster strong internal and external partnerships: create new business opportunities for the brand and the company.
• Define brand guidelines and maintain value of brand equity.
• Project Management of brand initiatives and programs.
• Manage the Community Manager and Assistant Brand Manager. Help in their professional development.
• Coordinate regularly and closely with Korean game developer - Gravity -
Brand Manager - Ragnarok Online
Level-up! Games Incorporated, an ePLDT Company
(Privately Held; 201-500 employees; Computer Games industry)
October 2006 — July 2007 (10 months)
• Develop and implement marketing strategy for the product that is in line with the company objectives including revenue and other metrics.
• Create product positioning and define target market based on consumer data and research.
• Actively track product P&L and make sure that it is in line with the marketing budget.
• Foster strong internal and external partnerships: create new business opportunities for the brand and the company.
• Define brand guidelines and maintain value of brand equity.
• Project Management of brand initiatives and programs.
• Manage the Community Manager and Assistant Brand Manager. Help in their professional development.
• Coordinate regularly and closely with Korean game developer - Gravity -
Brand Manager - Fly for Fun
netGames Inc., an ePLDT Company.
(Privately Held; 201-500 employees; Computer Games industry)
August 2006 — October 2006 (3 months)
• Develop and implement marketing strategy for the product that is in line with the company objectives including revenue and other metrics.
• Create product positioning and define target market based on consumer data and research.
• Actively track product P&L and make sure that it is in line with the marketing budget.
• Foster strong internal and external partnerships: create new business opportunities for the brand and the company.
• Define brand guidelines and maintain value of brand equity.
• Project Management of brand initiatives and programs.
• Manage the Community Manager and Assistant Brand Manager. Help in their professional development.
• Coordinate regularly and closely with Korean game developer - AEONSOFT -
Senior Community Manager
netGames Incorporated, an ePLDT Company
(Privately Held; 201-500 employees; Marketing and Advertising industry)
October 2005 — July 2006 (10 months)
RESPONSIBILITIES
• Assist the Brand Manager in formulating and implementing marketing campaigns and various key initiatives.
• Event Management for on-site activation events such as product launches, community parties, and tournaments.
• Formulate and facilitate online in-game events aimed at retention and ARPU increase.
• Serve as a community liaisons officer to the gaming community of the brand. Keeps close contact with community leaders.
• Copy writing of announcements and other content of official website and in-game announcements.
• Administrate and moderate the brand online message boards.
Carlo Ople’s Education
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Ateneo de Manila University
2000 — 2004
Additional Information
Carlo Ople’s Websites:
Carlo Ople’s Groups:
Pinoy Bloggers!
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LinkedHR -
World Gaming Executives
Carlo Ople’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
