Digital Marketing Consultant
Philippines
- Current
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- Marketing Head for Casual Games Division at Level Up
- Digital Marketing Consultant at Evident Communications
- Past
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- Marketing & Business Development Manager at Level-up! Games Inc.
- Brand Manager - Ragnarok 2 at Level-up! Games Incorporated, an ePLDT Company
- Brand Manager - Ragnarok Online at Level-up! Games Incorporated, an ePLDT Company
- Brand Manager - Fly for Fun at netGames Inc., an ePLDT Company.
- Senior Community Manager at netGames Incorporated, an ePLDT Company
- Education
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- Ateneo de Manila University
- Recommended
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7 people have recommended Carlo - Connections
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106
connections
- Industry
- Marketing and Advertising
- Websites
Carlo Ople’s Summary
• Marketing Manager with in-depth experience and training in the Online Gaming Industry. Handled the top online games in the Philippines: Fly for Fun, Ragnarok Online, and Ragnarok Online 2. Currently also handling Content Acquisition for Level-up! Games.
Carlo Ople’s Specialties:
Market Research, New Media Campaigns (Online & Mobile), Events Management, Marketing Strategy, Accounting, and Public Relations.
Carlo Ople’s Experience
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Marketing Head for Casual Games Division
Level Up
(Privately Held; Information Technology and Services industry)
October 2008 — Present (10 months)
Currently handling all the casual games (Crazy Kart, Hello Kitty Online, Grand Chase, and Freestyle) in the portfolio of the leading online gaming publisher in the Philippines, Level Up Inc.
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Digital Marketing Consultant
Evident Communications
(Marketing and Advertising industry)
January 2008 — Present (1 year 7 months)
Helps business owners and marketers tap the vast potential of the internet to bring their brands to the next level. Worked with several politicians, government agencies, and businesses in the past year.
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Marketing & Business Development Manager
Level-up! Games Inc.
(Privately Held; 201-500 employees; Information Technology and Services industry)
November 2007 — October 2008 (1 year)
• Give over-all direction to Brand Managers and their respective products (Ragnarok, Ragnarok 2, & Perfect World).
• Guide product positioning and define target market based on a top-level perspective.
• Actively track over-all P&L and make sure that it is in line with the marketing budget.
• Foster strong internal and external partnerships: create new business opportunities for the company.
• Define corporate brand guidelines and maintain value of brand equity.
• Project Management of corporate programs.
• Research and create proposals for potential new content that Level-up! Games will publish locally. -
Brand Manager - Ragnarok 2
Level-up! Games Incorporated, an ePLDT Company
(Privately Held; 201-500 employees; Computer Games industry)
July 2007 — November 2007 (5 months)
• Develop and implement marketing strategy for the product that is in line with the company objectives including revenue and other metrics.
• Create product positioning and define target market based on consumer data and research.
• Actively track product P&L and make sure that it is in line with the marketing budget.
• Foster strong internal and external partnerships: create new business opportunities for the brand and the company.
• Define brand guidelines and maintain value of brand equity.
• Project Management of brand initiatives and programs.
• Manage the Community Manager and Assistant Brand Manager. Help in their professional development.
• Coordinate regularly and closely with Korean game developer - Gravity -
Brand Manager - Ragnarok Online
Level-up! Games Incorporated, an ePLDT Company
(Privately Held; 201-500 employees; Computer Games industry)
October 2006 — July 2007 (10 months)
• Develop and implement marketing strategy for the product that is in line with the company objectives including revenue and other metrics.
• Create product positioning and define target market based on consumer data and research.
• Actively track product P&L and make sure that it is in line with the marketing budget.
• Foster strong internal and external partnerships: create new business opportunities for the brand and the company.
• Define brand guidelines and maintain value of brand equity.
• Project Management of brand initiatives and programs.
• Manage the Community Manager and Assistant Brand Manager. Help in their professional development.
• Coordinate regularly and closely with Korean game developer - Gravity -
Brand Manager - Fly for Fun
netGames Inc., an ePLDT Company.
(Privately Held; 201-500 employees; Computer Games industry)
August 2006 — October 2006 (3 months)
• Develop and implement marketing strategy for the product that is in line with the company objectives including revenue and other metrics.
• Create product positioning and define target market based on consumer data and research.
• Actively track product P&L and make sure that it is in line with the marketing budget.
• Foster strong internal and external partnerships: create new business opportunities for the brand and the company.
• Define brand guidelines and maintain value of brand equity.
• Project Management of brand initiatives and programs.
• Manage the Community Manager and Assistant Brand Manager. Help in their professional development.
• Coordinate regularly and closely with Korean game developer - AEONSOFT -
Senior Community Manager
netGames Incorporated, an ePLDT Company
(Privately Held; 201-500 employees; Marketing and Advertising industry)
October 2005 — July 2006 (10 months)
RESPONSIBILITIES
• Assist the Brand Manager in formulating and implementing marketing campaigns and various key initiatives.
• Event Management for on-site activation events such as product launches, community parties, and tournaments.
• Formulate and facilitate online in-game events aimed at retention and ARPU increase.
• Serve as a community liaisons officer to the gaming community of the brand. Keeps close contact with community leaders.
• Copy writing of announcements and other content of official website and in-game announcements.
• Administrate and moderate the brand online message boards.
Carlo Ople’s Education
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Ateneo de Manila University
2000 — 2004
Additional Information
Carlo Ople’s Websites:
Carlo Ople’s Groups:
Pinoy Bloggers!
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Linked:HR (#1 Human Resources Group) -
World Gaming Executives
Carlo Ople’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
