Carlo Mazzucchelli [6650+]

Current

Co-founder at Software Sociale
Foster MacCallum Associate at Foster MacCallum
Associate at Marcomm Srl

2 more...

Past

Strategic Marketing Program Manager EMEA at Unisys
Marketing/Sales Manager South Europe at Unisys
Marketing Product/Program Manager Italy at Unisys

4 more...

Recommended

69 people have recommended Carlo

Connections

500+ connections

Industry

Management Consulting

Websites

Carlo Mazzucchelli [6650+]’s Summary

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Risk-taking and results-oriented Strategic Marketing Manager with over 13 years of experience in strategic marketing , communications, public relations, international programs development, management and execution.

My experience encompasses line management, consulting, marketing communications with emphasis in Customer Loyalty, CRM, Knowledge Management and Internet Online Communities.

I have held technical, managerial and marketing positions with direct responsibilities on new products introductions, solutions promotions and selling, and innovative marketing initiatives.

Six years of marketing international experience include a variety of assignments in product and program sales/marketing, direct marketing, internet marketing and training.

Expert in CRM I have also contributed to a successful implementation of a CRM international project, presented as keynote speaker in seminars and trade shows and wrote several articles on marketing and ICT solutions.

I have been one of the creators of an Online B2B Community aimed to increase customer satisfaction and client fidelization.

Currently working as Customer Relationship Management, Content Management consultant and Marketing/Communications specialist.

NETWORKING
•Natural networker with good contacts around the world.
•Entrepreneurial networker, recognized as effective revenue generator, project leader who develops strong relationships with colleagues, outside experts, partners and clients
•Highly involved in Networking. I welcome connecting out networks through LinkedIN. Please email me at ( c.mazzucchelli@libero.it ) to do so. I look forward to assisting you in any way I can.

Carlo Mazzucchelli [6650+]’s Specialties:

EXPERIENCE
• Strategic Marketing Planning:market,product offerings,channel,pricing,market research,business knowledge sharing
• Business Development
• Marketing Programs Execution
• PRM,loyalty programs
• E-business cases
• Direct Marketing
• Project Management
• Good oral & written communication
• International responsibilities
• Ability to develop,maintain and motivate teamwork
• Leading marketing virtual teams
• Social Network Analysis
• Complexity Marketing