
at DirectWithHotels
Philippines

at DirectWithHotels
Philippines
responsible for ensuring that the guest’s experience on the hotels websites and landing pages converts to a reservation.
conducts new initiatives by doing research and testing to increase performance of hotel websites in terms of conversion and revenue.
ensuring that all approved initiatives will be implemented across all hotel websites and landing pages
assigning of website enhancements and updates to team members. Ensures that all tasks are delivered with quality and excellence by conducting quality control
implementation of website enhancements and updates and ensures to deliver those before the deadline
create website re-design concepts for partners to improve look and feel, engagement management and performance conversion.
reports and present team's performance each week to know how well we are doing and how are we contributing to the company's success
create and improve work processes that are effective and efficient
> Web Design and Usability
> Search Engine Marketing
> Research and Testing
> Project Management
(Information Technology and Services industry)
July 2009 — Present (5 months)
will update soon
(Internet industry)
January 2009 — June 2009 (6 months)
> Handled team of web designers and managed team activities
> Led on planning and implementing continuous improvement of team's processes
> Participated on execution of team activities
> Responsible on ensuring all activities accomplished by the team are made with quality and excellence
> Led on documenting team's work processes, procedure and work instructions
> Led on developing job order guidelines
> Reported team performance on a weekly and monthly basis
> Developed an orientation and training plan for new hires
> Participated on gathering data and analyzing results activities of Research and Testing
(Internet industry)
April 2008 — January 2009 (10 months)
> Handled team of web designers and managed team activities
> Planned and implemented continuous improvement of team's processes
> Participated on execution of team activities
> Documented team's work processes
> Led on developing and putting proper processes in place for the Web Design team in Operations
> Reported team performance and results of activities due for testing to all leads and executive management on a monthly basis
> Researched and analyzed effectiveness of performing and non-performing websites and landing pages
> Proposed new layout template for landing page
> Participated on all activities due for research, testing and implementation
> Gathered results of testing activities and analyzed next steps
(Internet industry)
July 2006 — April 2008 (1 year 10 months)
> Handled a portfolio of at least 50 websites and landing pages for maintenance and improvement
> Designed and Developed websites and landing pages due for Revamp
> Built email blast/newsletter and other offline marketing collaterals for accommodation provider's promotions and advertisements
> Responsible for improving hotel websites that have low conversion performance
(Internet industry)
August 2005 — April 2006 (9 months)
> Designed and Developed E-Cards and E-Commerce websites based on the Client's requirements
> Participated and documented project requirements sessions
> Managed maximum of three websites
(Government Agency; 11-50 employees; Information Technology and Services industry)
October 2004 — March 2005 (6 months)
(Privately Held; 51-200 employees; Human Resources industry)
May 2004 — October 2004 (6 months)
BSC , Computer Application and Infomation Science , 2001 — 2005
Project Analysis, Events Management, Research and Testing, Marketing, Interior Designing, Entrepreneurship, Music, Sports, Photography, Cooking,
- Philweavers
- Bedista
- San Beda College Alumni Association
- Winner, Logo Making of San Beda Manila & Alabang Museum 2007
- Best New Zimmie 2006 in DirectWithHotels
- Certified WebCEO Internet Marketing Basic 2008
- Quality Management System (ISO 9001:2000) Certified