
at DirectWithHotels
Philippines

at DirectWithHotels
Philippines
responsible for ensuring that the guest’s experience on the hotels websites and landing pages converts to a reservation.
conducts new initiatives by doing research and testing to increase performance of hotel websites in terms of conversion and revenue.
ensuring that all approved initiatives will be implemented across all hotel websites and landing pages
assigning of website enhancements and updates to team members. Ensures that all tasks are delivered with quality and excellence by conducting quality control
implementation of website enhancements and updates and ensures to deliver those before the deadline
create website re-design concepts for partners to improve look and feel, engagement management and performance conversion.
reports and present team's performance each week to know how well we are doing and how are we contributing to the company's success
create and improve work processes that are effective and efficient
> Web Design and Usability
> Basic Search Engine Marketing
> Research and Testing
> Data Analysis
> Project Management
(Privately Held; Hospitality industry)
July 2009 — Present (5 months)
> Leads Quality Assurance/Control team within the Attract-Convert Business Unit under Operations
> Responsible on ensuring all accomplished tasks by the team are made with quality and excellence prior submitting to our internal and external customers
> Responsible on ensuring that all newly launched websites and turned over website files from internal supplier are gone through strict Quality Assurance prior acceptance
> Responsible on documenting team’s work processes, procedure and work instructions
> Leads on developing job order guidelines
> Plans and Implement continuous improvement of team’s processes
> Participates on execution of team activities
> Develops orientation and training plan for new hires
> Reports team performance on a weekly and monthly basis
> Works closely with the following team: Attract-Convert Business Unit (Web Designers, Search Engine Marketing, Copywriters and Social Media Marketing), Launch Production Business Unit, Revenue Management Business Unit and Software Product Management Support Service
(Privately Held; Hospitality industry)
January 2009 — June 2009 (6 months)
> Handled team of web designers and managed team activities
> Led on planning and implementing continuous improvement of team's processes
> Participated on execution of team activities
> Responsible on ensuring all activities accomplished by the team are made with quality and excellence
> Led on documenting team's work processes, procedure and work instructions
> Led on developing job order guidelines
> Reported team performance on a weekly and monthly basis
> Developed an orientation and training plan for new hires
> Participated on gathering data and analyzing results activities of Research and Testing
(Privately Held; Hospitality industry)
April 2008 — January 2009 (10 months)
> Handled team of web designers and managed team activities
> Planned and implemented continuous improvement of team's processes
> Participated on execution of team activities
> Documented team's work processes
> Led on developing and putting proper processes in place for the Web Design team in Operations
> Reported team performance and results of activities due for testing to all leads and executive management on a monthly basis
> Researched and analyzed effectiveness of performing and non-performing websites and landing pages
> Proposed new layout template for landing page
> Participated on all activities due for research, testing and implementation
> Gathered results of testing activities and analyzed next steps
(Privately Held; Hospitality industry)
July 2006 — April 2008 (1 year 10 months)
> Handled a portfolio of at least 50 websites and landing pages for maintenance and improvement
> Designed and Developed websites and landing pages due for Revamp
> Built email blast/newsletter for Hotel promotions
> Responsible for improving hotel websites that have low conversion performance
Other Contributions:
> Participated on creation of Flash Presentation for Company's Offline Marketing Campaign in Argentina
> Participated on creating and documenting 'how-to' work instructions for web designers
> Developed an Exam for Web Designer Applicants for Operations
(Privately Held; Marketing and Advertising industry)
August 2005 — April 2006 (9 months)
> Designed and Developed E-Cards and E-Commerce websites based on the Client's requirements
> Participated and documented project requirements sessions
> Managed maximum of three websites
(Information Technology and Services industry)
October 2004 — March 2005 (6 months)
(Human Resources industry)
May 2004 — October 2004 (6 months)
BSC , Computer Application and Infomation Science , 2001 — 2005
BS Degree , Computer Applications and Information Science
BS Degree , Computer Applications and Information Science
Project Analysis, Events Management, Research and Testing, Marketing, Interior Designing, Entrepreneurship, Music, Sports, Photography, Cooking,
- Philweavers
- Bedista
- San Beda College Alumni Association
- Winner, Logo Making of San Beda Manila & Alabang Museum 2007
- Best New Zimmie 2006 in DirectWithHotels
- Certified WebCEO Internet Marketing Basic 2008
- Quality Management System (ISO 9001:2000) Certified