Carl Martens

Current

Internet Marketing and Operations Manager at Keller Williams Realty - Cityside
President & C.E.O. at Zowbie Consulting

Past

Internet Marketing and Operations Manager at Keller Williams Realty - First Atlanta
Account Manager at Award Concepts, Inc.

Education

DeVry
Illinois State University

Recommended

20 people have recommended Carl

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Carl Martens’s Summary

Results driven marketing and operations manager with 5 years of Marketing, Operations, and Sales experience. Highly competitive, self-starter who is organized, disciplined and goal oriented. Recognized for consistent market share growth through brand equity building, superior marketing, consumer research and talent acquisition and management. Proven leader with a "hands-on" collaborative style that motivates individuals while keeping a focus on strategic goals.

Carl Martens’s Specialties:

Internet marketing, social media, search marketing, marketing strategies, brand management, brand revitalization, contract negotiation, Web 2.0+ technologies, web analytics and reporting programs, content management platforms, E-mail marketing, Search Engine Optimization, SEO, Search Engine Marketing, blogging, Point2Agent, Twitter, Facebook, MySpace, YouTube, Flickr, Wordpress, Adobe Photoshop, database development/activation, operational streamlining, cost management, and strategic planning.

Carl Martens’s Experience

Internet Marketing and Operations Manager

Keller Williams Realty - Cityside

(Real Estate industry)

August 2008 — Present (1 year 4 months)

Working with the H2 Realty Team I am responsible for lead generation and follow-up, internet marketing and strategies, and a few other things...
President & C.E.O.

Zowbie Consulting

(Marketing and Advertising industry)

2005 — Present (4 years )

Founded Zowbie Consulting. Design of business model is through partnering with a strong network of talented independent agents. Responsible for building and enhancing Zowbie's service and operations platform, developing new business, talent acquisition, and ensuring total client satisfaction. Manage working relationship with 9 different independent contractors in software design and graphics.

• Provide hosting and support for over 50 domain names.

• Clients currently utilizing 20+ web sites developed by the firm.

• Successful transition of client web site to new platform produced business arrangements between client and two major industry publications.
Internet Marketing and Operations Manager

Keller Williams Realty - First Atlanta

(Privately Held; 10,001 or more employees; Real Estate industry)

March 2007 — August 2008 (1 year 6 months)

Personally asked by the RKiHomes.com Team Leader to take this assignment in a challenging real estate market. Responsible for the overall internet marketing strategy for Richterkessing, Inc. a top producing team at Keller Williams Realty - First Atlanta.

• Instrumental in assisting Brenda Richterkessing, Team Leader in becoming the #3 Individual Producing Agent in 2007 out of 300 agents in the Keller Williams Realty - First Atlanta office achieving a total production volume $8.4M+ and gross commission income (GCI) of $263K.

• Developed strategies to Increase total by 63% resulting in an increase in total production volume of $2.7M.

• Increased internet leads by 20% in first 12 months by developing and implementing a comprehensive strategic internet marketing plan directly tied to over $150K.

• Designed and maintained a P2A website ranked number 7 out of 4,237 GA agents websites and 79 out of 67,944 agents in the United States as measured by the Performance Index.
Account Manager

Award Concepts, Inc.

(Partnership; 11-50 employees; Marketing and Advertising industry)

2000 — 2005 (5 years )

Sales Representative

• Responsible for prospecting and developing own account base.

• Starting with zero prospects created a database of over 2,500 prospects.

• Converted 9 new accounts that amounted to 80% of new company sales during the same period.

Project Manager

• Development of a new online ordering and tracking system, successfully linking three databases into one mysql server database and creating a bridge between Microsoft Solomon accounting software and UPS tracking system eliminating the need of manual entry.

• Effectively led the redesign of the company website. Project scope included: brand management and revitalization, overall marketing strategy, cost management, strategic planning, and content development.

Carl Martens’s Education

DeVry

Sales and Marketing 2004 — 2007

Activities and Societies:

Sigma Beta Delta Honor Society
Illinois State University

Finance and Economics 2000 — 2003

Activities and Societies:

Member and Treasurer of Mountain Biking Club/Team 2000-2001

Additional Information

Carl Martens’s Websites:

Carl Martens’s Interests:

Sailing, kayaking, backpacking, mountain biking, innovation, reading, education, new technology, and continuous education.

Carl Martens’s Groups:

Sigma Beta Delta Honor Society, Human Resource Management Association of Chicago (HRMAC), Society for Human Resource Management (SHRM), and National Association for Employee Recognition (NAER), and Keller Williams Realty, Active Rain