Carl C. A. Lee

Current

• Carl Lee at d.b.a. Image Communications

Past

• Senior Communications Specialist at Emerson Control Techniques
• Subscriber Representive/Editor at Insurance Information Institute

Education

• North Dakota State University

Recommended

3 people have recommended Carl C. A.

Connections

21 connections

Industry

Public Relations and Communications

Carl C. A. Lee’s Summary

Over 30 years experience providing public relations and marketing communications for both profit and non-profit entities. I started my career with a small life insurance company in Fargo, then as PR / media relations field rep, and then editor for a national insurance industry PR firm in NYC. I moved to Minnesota to work with an consumer information organization and later started my own advertising and pr agency, which I ran for eight years. I then joined a business unit of a Fortune 200 company, where I provided marketing and channel communications, and media and vendor relations for the last ten years.

As an employee or contractor, my goal has always been to produce strategic communications programs employing whatever media will get the desired results.

Carl C. A. Lee’s Specialties:

Planning, researching, writing, editing, photography, and designing for all media from speechwriting to video. Tools: Microsoft Office Suite. Adobe InDesign, Photoshop, Illustrator, Audition, Premiere, and Dreamweaver. Online: Wordpress, Blogger and other social media applications.

Carl C. A. Lee’s Experience

• Carl Lee

  d.b.a. Image Communications

  (Public Relations and Communications industry)

  April 2009 — Present (9 months)

  Communications that meet your needs and budget using strategies that will reach your specific constituencies in any media--email, direct mail, blogs, electronic billboards,Google ads, television advertising, social media, media relations, magazines, market research, focus groups, interviewing and write case studies, designing literature and tradeshow displays, presentations, and speechwriting.
  
  If you click VIEW FULL PROFILE, you can download my resume, writing samples, graphic arts samples, and a letters of recommendation.. If you need references, more work samples, or anything else, please do not hesitate to call me.
  
  Free initial consultation. I am more than happy to discuss your needs and share my ideas with you at any time. carlcalee@live.com

• Senior Communications Specialist

  Emerson Control Techniques

  (Public Company; emr; Industrial Automation industry)

  April 1999 — April 2009 (10 years 1 month)

  Click VIEW FULL PROFILE to download my resume in PDF format.
  
  For this global manufacturer of motor control systems used in industrial automation and machinery, I was responsible for writing, designing, and producing virtually all sales and marketing materials used in the Americas. I wrote case studies on a wide range of industries and applications for B2B and B2C email newsletters. Nearly all of the content I created was ported to the web site.
  
  Other duties:
  -- Media relations, writing and placing news releases
  -- Working with vendors and third parties for talent and equipment
  -- Photography and graphics used in print, posters,banners, and other tradeshow and promotional material
  -- Oversight of catalog interns and the hirirng of web specialists
  
  Notable achievements:
  Producing the first product catalog, and the first web site for Control Techniques-Americas (then Emerson Motion Control)
  Introducing the use of broadcast email and a newsletter program that put our name, products and solutions in front of the customers of our independent distributors and system integrators.
  
  I reported to the Director of Marketing, and worked with many people within the company, our sales channels and other Emerson companies to develop and implement branding, publicity and advertising programs.
  ----------
  January 1991 to April 1999
  Owner of Image Communications, Minnetonka, MN
  
  March 1987 to January 1991
  Vice President of Publications and Special Projects
  Minnesota Insurance Information Center, Minneapolis, MN
  
  June 1981 to March 1987
  Editor, Insurance Information Institute, New York City
  PR/Subscriber Representative for I.I.I., Austin, TX
  
  1980-1981
  Business Manager/Fundraiser
  Zachary Scott Theatre Center, Austin, TX
  
  1979 to 1980
  Communications Manager
  Western States Life Insurance Company, Fargo, ND

• Subscriber Representive/Editor

  Insurance Information Institute

  (Public Relations and Communications industry)

  1981 — 1987 (6 years )

Carl C. A. Lee’s Education

• North Dakota State University

  BUS , Art and Communication , 1973 — 1979

  I graduated from North Dakota State University in 1979 with a Bachelors of University Studies degree in Fine Arts and Communications. This self-designed program took five years of study and included the Summer Program in Arts Administration at New York University. Courses were taken through the Tri-College University program (NDSU-University of Minnesota-Moorhead and Concordia) in art history and studio, communications, and business.

  Activities and Societies:

  Campus Attractions (concert coordinator and publicist), Little Country Theatre (actor), Poster Shop (operator), participation in group art shows, poetry and music groups, and wrote art reviews for the Spectrum.