Carla Schlemminger

Carla Schlemminger

Marketing & Social Business Strategy

Location
San Francisco Bay Area
Industry
Marketing and Advertising

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Carla Schlemminger's Overview

Current
Connections

500+ connections

Carla Schlemminger's Summary

Carla brings 20 years experience in strategic marketing communications and branding. In her consulting work, she helps both emerging and branded companies establish and improve their marketing communication efforts.

In 2011 alone, she launched a range of companies ranging from established Silicon Valley entities to emerging startups based in Europe whose goal was to reach a North American audience in order to attract mindshare, future partnerships and funding opportunities.

Before then, Carla drove marketing communication programs for iRise, a B2B visualization software company, where she managed marketing communications and introduced the company to social media technologies. She was responsible for launching its Content Network including the corporate team blog and podcasts, and managed multiple agencies.

Prior to iRise, she led the turnaround of Barra’s domestic PR program and initiated a European-based PR program once the financial analytics firm was acquired by Morgan Stanley and merged with MSCI. Before Barra, she was on the management team at Niehaus Ryan Wong – considered one of the “must-have” PR/branding agencies for the dotcom era – lauded by the entrepreneur and VC communities alike. Carla worked with small, often unbranded companies, pure-play dotcoms, in addition to emerging B2B companies.

From having worked on both corporate and product launches and having seen companies through positioning challenges during mergers and acquisitions, she has a well-rounded knowledge of corporate image challenges and growth opportunities from a strategic communications perspective.

Carla is a founding member of Socialbrite.org, a hub for all things social media for non-profits and social good organizations which ranks in the top 5 sites on social media. She is a consultant with them and also co-curates the Twitter stream, and Mobile Corner section. Socialbrite's content has been featured on the very popular iPad app Flipboard.

Specialties

Today, Carla is among a handful of marketing communicators with a comprehensive understanding of:
• Applying participatory marketing/social media technologies to grow the business;
• Launching a product or company with tight project management skills;
• Conducting an agency search & management of the agency to complement a company’s efforts.
Companies seek out Carla for her strategic acumen + practical, hands-on experience to reach new heights in their business success.

Carla Schlemminger's Experience

Principal

Marketing Strategy Consulting

2008Present (6 years)

Partner

Socialmedia.biz

2009Present (5 years) global

Partner

Socialbrite

2009Present (5 years) global

Carla Schlemminger's Certifications

  • Traackr Certification (influencer marketing)

    • Traackr

Carla Schlemminger's Volunteer Experience & Causes

  • Volunteer Experience

    • Mentor

      Nonprofit Boot Camp

      Marketing Mentor for the "Ask the Experts" session of the Nonprofit Boot Camp (formerly known as Craigslist Boot Camp).

    • Mentor & Marcom Advisor

      Upwardly Global
      • Economic Empowerment

      Helped UpGlo craft their initial marketing materials in the very early days of the foundation ran by founder Jane Leu. Mentor to numerous job candidates.

Carla Schlemminger's Languages

  • French

Carla Schlemminger's Skills & Expertise

  1. Social Media Marketing
  2. Launching Start-ups
  3. Marketing Strategy
  4. Social Media
  5. Strategic Partnerships
  6. Online Advertising
  7. Lead Generation
  8. Blogging
  9. Start-ups
  10. Social Networking
  11. E-commerce
  12. Marketing Communications
  13. Digital Media
  14. Public Relations
  15. Digital Strategy
  16. Social Business Strategy
  17. Mobile Apps
  18. Marketing
  19. Social Business
  20. Strategic Communications
  21. Strategy
  22. Product Launch
  23. Content Marketing
  24. Mobile Applications
  25. Digital Marketing
  26. Press Releases
  27. Online Marketing
  28. Mobile Devices
  29. Entrepreneurship
  30. Leadership
  31. B2B
  32. Integrated Marketing
  33. Management
  34. Social Marketing
  35. Mobile Marketing
  36. Email Marketing
  37. SEM
  38. Content Strategy
  39. Web Analytics
  40. Brand Development

View All (40) Skills View Fewer Skills

Contact Carla for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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