
strategic marketing communications | social media | branding
San Francisco Bay Area

strategic marketing communications | social media | branding
San Francisco Bay Area
Carla brings more than 15 years experience in marketing communications, branding and strategic public relations. In her consulting work, she helps both emerging and branded companies establish and improve their marketing communication efforts.
Most recently, Carla drove marketing communication programs for iRise, a B2B visualization software company, where she managed marketing communications and introduced the company to social media technologies. She was responsible for launching the corporate team blog and podcasts, and managed multiple agencies.
Prior to iRise, she led the turnaround of Barra’s domestic PR program and initiated a European-based PR program. Before Barra, she was on the management team at Niehaus Ryan Wong – considered one of the “must-have” PR/branding agencies for the dotcom era – lauded by the entrepreneur and VC communities alike. Carla worked with small, often unbranded companies, pure-play dotcoms, in addition to emerging B2B companies.
From having worked on both corporate and product launches and having seen companies through positioning challenges during mergers and acquisitions, she has a well-rounded knowledge of corporate image challenges and growth opportunities from a communications perspective.
Carla is involved in Socialbrite.org, the newly launched hub for all things social media for non-profits and social good organizations.
Today, Carla is among a handful of marketing communicators with a comprehensive understanding of:
• Applying participatory marketing/social media technologies to grow the business;
• Launching a product or company with tight project management skills;
• Conducting an agency search & management of the agency to complement a company’s efforts.
Companies seek out Carla for her strategic acumen + practical, hands-on experience to reach new heights in their business success.