Account Executive at Mr. Youth
Greater New York City Area
- Current
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- Account Executive at Mr. Youth
- Partner and Blogger at The Lost Jacket
- Boston Blogger at Gals' Guide
- Syndicated Blogger and Community Leader at Brazen Careerist
- Co-founder, Blogger at Life Before Noon
- Past
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- Web 2.0 Strategist Consultant at SocialSphere Strategies
- Teaching Assistant for Marketing Communications Class at Emerson College
- Internal Communications and Public Relations Intern at PepsiCo
- Senior Speech Consultant at Communication Resource Center
- Public Relations Intern at Nautica
- Education
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- Emerson College
- James Madison University
- Universiteit Antwerpen
- Recommended
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3 people have recommended Carla - Connections
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165
connections
- Industry
- Marketing and Advertising
- Websites
Carla Blumenthal’s Summary
Since a young age I have loved reading, writing and speaking. I recently became interested in how people form relationships and how the Internet is changing those relationships, and with it, the world.
My passions include learning anything and everything about the ever-evolving social media space and how brands can effectively live in digital.
My education at Emerson College and James Madison University have given me a foundation in communication and marketing theory and practices. My internship experiences at SocialSphere Strategies, PepsiCo, and Nautica have given me a foundation in digital and social media strategy, writing, and event planning.
Carla Blumenthal’s Experience
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Account Executive
Mr. Youth
(Privately Held; Marketing and Advertising industry)
September 2009 — Present (3 months)
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Partner and Blogger
The Lost Jacket
(Marketing and Advertising industry)
June 2009 — Present (6 months)
Social media and public relations consulting and blogging.
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Boston Blogger
Gals' Guide
(Marketing and Advertising industry)
April 2009 — Present (8 months)
Advice on transitioning to twenty-something life in Boston.
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Syndicated Blogger and Community Leader
Brazen Careerist
(Online Media industry)
March 2008 — Present (1 year 9 months)
I help with the usability of the site along with recruiting members.
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Co-founder, Blogger
Life Before Noon
(Online Media industry)
February 2008 — Present (1 year 10 months)
I write about the transition from college into the workforce for Generation Y, personal development, and social media. Life Before Noon has been featured in Read Write Web as a blog in the post "Why Gen Y is Going to Change the Web." I grew blog subscribers to over 140 readers.
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Web 2.0 Strategist Consultant
SocialSphere Strategies
(Marketing and Advertising industry)
February 2009 — August 2009 (7 months)
I helped develop more effective ways for clients to communicate through social media channels. I worked on campaigns for the US Marines, National Thoroughbred Racing Association, and Kyle's Treehouse.
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Teaching Assistant for Marketing Communications Class
Emerson College
(Educational Institution; Higher Education industry)
September 2008 — May 2009 (9 months)
I aided a professor with developing course materials and tests for an undergraduate marketing class. I also did research and editing for conference papers.
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Internal Communications and Public Relations Intern
PepsiCo
(Public Company; PEP; Consumer Goods industry)
May 2008 — August 2008 (4 months)
I wrote and edited news for PepsiCo intranet and internal communications newsletter reaching associates in New York, Chicago, and Texas. I supported public relations for PepsiCo hydration portfolio by writing backgrounders, Request for Proposals, and tracking media hits.
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Senior Speech Consultant
Communication Resource Center
(Public Relations and Communications industry)
August 2006 — May 2008 (1 year 10 months)
I aided students in all areas of public speaking including topic development, outlining, note card use,and delivery.
I created quantitative research, hypotheses, and suggestions about the improvement of communication centers for my honors thesis. I presented a speech workshop and my honors thesis at the Annual National Association of Communication Centers Conference in April, 2007 and 2008 in Greensboro, NC and Colorado Springs, CO, respectively. My thesis won the Bob & Ann Weiss Speech Communications award. -
Public Relations Intern
Nautica
(Public Company; Apparel & Fashion industry)
June 2007 — August 2007 (3 months)
I styled outfits, selected models, and supported department with three seasonal photo shoots. I assisted with execution of Nautica New York City Triathlon and Bryant Park editor events. I contacted major editorial magazines for appointments and maintained a detailed quarterly press clip book.
Carla Blumenthal’s Education
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Emerson College
M.A. , Global Marketing Communications & Advertising , 2008 — 2009
Graduate student taking classes in Global Brand Management, International Marketing Research, Marketing Management and Cultural Foundations of Buyer and Organizational Behavior, Web Communication, Communications Planning, Creative Thinking, and Marketing Finance
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James Madison University
BA , Communication Studies , 2004 — 2008
- Activities and Societies:
- Delta Delta Delta,
Make Your Mark on Madison,
First YeaR Orientation Guide,
Association for Women In Communication,
Alternative Spring Break
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Universiteit Antwerpen
European Marketing 2006 — 2006
Additional Information
Carla Blumenthal’s Websites:
Carla Blumenthal’s Groups:
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Personal Branding Network -
Brazen Careerist -
Emerson College GMCA Alumni Network
Carla Blumenthal’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
