Carla Joye

Current

President at Strategic Intelligence Group

Past

Account Manager at Starr Tincup
Vice President/General Manager at Epsilon
Director, Strategic Planning at Response Media Products, Inc.

Director Customer Relationships at RealEstate.com
V.P. Director of Client Services at Grizzard Communications
Direct Marketing Manager at MCI Telecommunications
Account Manager at Fidelity Investments
Account Supervisor at The Martin Agency
Account Supervisor at Bozell

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Education

The University of Akron

Recommended

14 people have recommended Carla

Connections

193 connections

Industry

Marketing and Advertising

Carla Joye’s Summary

SENIOR MARKETING EXECUTIVE

Results-focused, analytical leader with broad skills in market segmentation identification, building prospect databases, customer relationship management, corporate positioning, branding, sales, and account / business development.

Proven ability to create innovative and effective demand generation strategies yielding strong Return On Investment and high profit margins.

Accomplished in key management functions, such as goals and needs assessment, strategic planning, budgeting and budget administration, team building, and staff development.

Creative and effective communicator with demonstrated successes in developing and implementing multi-channel marketing programs in a variety of industries.

Builds and maintains professional relationships to ensure customer satisfaction and retention.

Direct and successful experience in managing start-up and blue-chip accounts generating from $10 to $100 million annually; resourceful, thorough individual with excellent troubleshooting abilities.

Carla Joye’s Specialties:

Transform marketing organizations from overhead expenses to revenue generating; integrate sales, marketing, operations, IT and finance to achieve shareholder value and revenue growth objectives

Carla Joye’s Experience

President

Strategic Intelligence Group

(Marketing and Advertising industry)

April 2004 — Present (5 years 8 months)

Consult on restructuring the marketing organization to move from an overhead expense to a revenue engine. Services range from a review of existing marketing programs to a detailed plan with recommendations to include personnel training and development.
Account Manager

Starr Tincup

(Privately Held; Marketing and Advertising industry)

October 2007 — April 2009 (1 year 7 months)

Develop new accounts in the human capital space with a focus on lead generation, using only digital and new media tools such as SEO, SEM, internet marketing and social networking.

Worked with domestic and global clients such as Globoforce, Salary.com and Sonar6 to develop and implement lead generation programs to meet sales objectives. Gained a thorough knowledge of the global digital media space.

Created a new brand for a wellness client to include a new name, logo, tagline, website, web videos and various communications materials, etc.
Vice President/General Manager

Epsilon

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

June 2005 — March 2006 (10 months)

Built a large book of business, primarily in the financial services industry, with a firm providing customer-relationship and database-management services to large corporate clients. Developed a framework for the new business process that effectively utilized the resources of a large sales-prospecting team. Created effective responses to requests for proposals (RFPs) and effectively managed a complex sales process.
Director, Strategic Planning

Response Media Products, Inc.

(Privately Held; 51-200 employees; Online Media industry)

October 2000 — March 2004 (3 years 6 months)

In a continually evolving role focusing in the areas of account development, corporate positioning, product branding, development and management of vendor relationships, and development of the sales and marketing team, acted as a key participant in growing this target-marketing company to revenues of more than $12 million annually.
Director Customer Relationships

RealEstate.com

(Public Company; TREE; Real Estate industry)

2000 — 2000 (less than a year)

Joined a startup company to assist in developing strategic direction and tactics for a multi-channel marketing program designed to build and generate sales. Effectively adapted the marketing program to fit a rapidly changing business model.
V.P. Director of Client Services

Grizzard Communications

(Public Company; 201-500 employees; Marketing and Advertising industry)

1998 — 2000 (2 years )

Established a vision and restructured the Client Services Department to meet profitability goals. Reported to the Senior Vice President of Sales and served as a key member of the New Business Development Team. Within eight months, brought the department to profitability, generating a 25% gross margin. Key player in generating more than $1 million in new business in nine months.
Direct Marketing Manager

MCI Telecommunications

(Public Company; MCIP; Telecommunications industry)

1994 — 1998 (4 years )

Hired to build an Integrated Marketing Project Management Team, emphasizing direct and database marketing to support the field sales force in business-to-business sales. Recruited and trained an effective marketing team and successfully integrated it with overall company goals and objectives. Worked closely with product management and the field sales force to develop revenue generating marketing programs which grossed over $20,000,000 in new annual revenue.
Account Manager

Fidelity Investments

(Privately Held; FMR; Financial Services industry)

April 1993 — May 1994 (1 year 2 months)
Account Supervisor

The Martin Agency

(Marketing and Advertising industry)

1991 — 1993 (2 years )
Account Supervisor

Bozell

(Public Company; 51-200 employees; Marketing and Advertising industry)

1986 — 1988 (2 years )

Carla Joye’s Education

The University of Akron

BA , Mass Media/Communication , September 1977 — May 1981

Additional Information

Carla Joye’s Groups:

The Direct Marketing Association: Atlanta Chapter: Founding member; held the following leadership positions: Chairman, Vice Chairman and Chairman, Strategic Planning Committee.

The Direct Marketing Association, New York, NY: Featured speaker for three consecutive years at the Professors’ Institute which is sponsored by the Educational Foundation of the DMA.