Program Manager, P&G Home Care at Atos Origin
Cincinnati Area
- Current
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- Program Manager - P&G Home Care at Atos Origin
- Past
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- Online Marketing Consultant at Avant Creative
- Director of Interactive Client Services & Strategy at The Creative Department
- Online Marketing Consultant at Avant Creative
- Creative Director/Senior Consultant at Whittman-Hart / marchFIRST
- Education
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- University of Cincinnati
- Recommended
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9 people have recommended Carla - Connections
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350
connections
- Industry
- Marketing and Advertising
- Websites
Carla Franke’s Summary
Online Marketing Pro with over a decade of experience in using the Web to build consumer brands, drive customer acquisition and inspire raving fans.
Expertise in (and passion for) online marketing and advertising best practices, particularly online media, buzz marketing, email marketing and social media.
Excellent communication and presentation skills paired with an outstanding ability to lead diverse teams, juggle competing priorities, and deliver measurable results.
Adaptable, passionate, strategic and creative thinker with a gift for creative problem-solving and a highly entrepreneurial attitude.
Client Experience: Anthem, BMW + MINI, Cincinnati Bell, Dreamworks SKG, Ethicon, Frontgate, Iams, i-wireless, Jockey, Kroger, Luxottica, Premier Health Partners, Procter & Gamble (P&G), Tide, Tremor.com, Valvoline.
Carla Franke’s Specialties:
Web 2.0/3.0, Interactive Strategy, Creative Direction, Experience Planning, Information Architecture, Integrated Campaigns, Rich Media, Email Marketing, Viral Marketing, SEO/SEM, Online Media, User-Centered Design, Creative Management, Project Management, Business Development.
Carla Franke’s Experience
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Program Manager - P&G Home Care
Atos Origin
(Public Company; ATO; Information Technology and Services industry)
December 2008 — Present (8 months)
Responsible for overseeing development of all interactive marketing projects for the P&G Home Care account including HomeMadeSimple.com, Febreeze, Swiffer, Mr. Clean, Dawn and Cascade. Act as the primary point of contact between the client (P&G), the agency of record (Barefoot/BBDO) and Atos internal project management team. Identify business needs for clients and recommend strategic solutions, align creative strategy with technical solutions, and champion the overall user experience of the end product.
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Online Marketing Consultant
Avant Creative
(Internet industry)
December 2007 — December 2008 (1 year 1 month)
See below.
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Director of Interactive Client Services & Strategy
The Creative Department
(Privately Held; 11-50 employees; Marketing and Advertising industry)
December 2004 — December 2007 (3 years 1 month)
Senior-level manager responsible for all aspects of running an interactive department within a full-service ad agency. Led Strategy and Creative Direction on all interactive projects and was primary client-facing contact. Expanded agency capabilities including Strategy and Web 2.0 services, established strategic partnerships, and built portfolio of regional and national brands.
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Online Marketing Consultant
Avant Creative
(Marketing and Advertising industry)
2001 — 2004 (3 years)
Design Consultant to agencies and direct clients. Provided Creative Direction and consultation in all areas of online branding and marketing including identity development, web design, email marketing, online media, SEO/SEM, intranets, interactive presentations and sales materials, kiosks and branded collateral.
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Creative Director/Senior Consultant
Whittman-Hart / marchFIRST
(Public Company; 5001-10,000 employees; Information Technology and Services industry)
1998 — 2001 (3 years)
Creative lead on several high-profile accounts including Anthem, Frontgate, and various P&G projects. Collaborated with a staff of designers, copywriters, brand strategists and usability experts to create large-scale web solutions. Responsible for presentation of creative concepts, finished materials, client interaction. Closely involved in new business development, hiring staff, and developing departmental processes and procedures.
Carla Franke’s Education
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University of Cincinnati
BA , Design (DAAP) , 1989 — 1994
- Activities and Societies:
- Foreign Study Program, Design Technology: Polytechnic of Milan, Italy
Additional Information
Carla Franke’s Websites:
Carla Franke’s Interests:
Web 2.0/3.0, Interactive Strategy, Creative Direction, Experience Planning, Information Architecture, Integrated Campaigns, Rich Media, Email Marketing, Viral Marketing, SEO/SEM, Online Media, User-Centered Design, Creative Management, Business Development.
Carla Franke’s Honors:
Who’s Who in America, 2007-2008
Regional Gold ADDY Award, 2006: Non-Traditional Ad Campaign for MINI.
Regional Silver ADDY Award, 2006: Interactive Media for MINI.
Regional ADDY Award, 2006: Honorable Mention for BreatheAudio.com
The ONE Show Award, 2005: Judges Choice for SoothRx Ad Campaign.
Internet Retailer Magazine, 2003: Honorable Mention, Online Retail Sites for PlusSize.com
National Gold ADDY Award, 2001: Interactive Media for Frontgate.com
Regional Gold ADDY Award, 2000: Interactive Media for Frontgate.com
South Florida Design Competition, 1994: 2nd place, Upholstered Furniture Division
Published work, Ocean Drive Magazine, 1993: Promotion for Seckinger & Associates
840 Gallery, 1992: Imaginative Chairs, Design Exhibition
Published work, Interiors Magazine, 1991: Accessories Line Created for the Standard Club of Chicago
Carla Franke’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
