Carla Echevarria

Current

• Executive Creative Director at R/GA

Past

• Creative Director at R/GA
• Creative Director at Agency.com
• Associate Creative Director at Agency.com

see less...

Education

• Pratt Institute
• St. John's College

Recommended

5 people have recommended Carla

Connections

330 connections

Industry

Online Media

Websites

• Twitter

Carla Echevarria’s Summary

I work on award-winning through-the-line campaigns, with a focus on digital media: experience platforms, social media, mobile development, site development, ecommerce, online marketing.

My team was awarded a Gold Lion at Cannes this year, for work done on Nokia. I've been invited to judge several awards shows within the advertising industry, including the ANDY Awards, Webbys, ADDYs, and Caples.

I am currently on the Graphic Design and Advertising faculty at the School of Visual Arts.

My experiences encompasses clients across many industry verticals, including:
- Consumer Electronics (Nokia)
- Automotive (Subaru)
- Entertainment (Food Network, Discovery Networks)
- Fashion (Gucci, Louis Vuitton, Maidenform)
- CPG (Johnson & Johnson's, Snickers, Yoo-Hoo, Coca-Cola)
- Financial Services (MasterCard, Sovereign Bank)
- Pharmaceutical (Acuvue, Zyrtec, Viactiv, Lactaid,)
- Hospitality (Choice Hotels)
- Publishing (Holtzbrinck Publishers)
- Energy (Chevron, KeySpan)

Carla Echevarria’s Specialties:

Digital experience platforms, social media, mobile development, systematic site development, ecommerce, online marketing.

Carla Echevarria’s Experience

• Executive Creative Director

  R/GA

  (Public Company; IPG; Marketing and Advertising industry)

  August 2009 — Present (4 months)

• Creative Director

  R/GA

  (Public Company; IPG; Marketing and Advertising industry)

  December 2006 — August 2009 (2 years 9 months)

  Interactive Media Creative Director, currently on the Nokia account. Previously led the Discover Card, Subaru, Johnson & Johnson, and Avaya accounts.

• Creative Director

  Agency.com

  (Public Company; 201-500 employees; Online Media industry)

  May 2006 — December 2006 (8 months)

  Interactive media creative director, overseeing creative development for: Dyson, Gucci, Snickers, Food Network, Chevron, and other brands.

• Associate Creative Director

  Agency.com

  (Public Company; 201-500 employees; Online Media industry)

  January 2005 — April 2006 (1 year 4 months)

Carla Echevarria’s Education

• Pratt Institute

  M.F.A. , Fine Art & Communication Design

• St. John's College

  B.A. , Double major in Philosophy and Classics, minor in History of Mathematics

Additional Information

Carla Echevarria’s Websites:

• Twitter

Carla Echevarria’s Groups:

St. John's College alumni network

•    FWA
•    Pratt Institute Alumni
•    R/GA

Carla Echevarria’s Honors:

Cannes Gold Lion in Design, 2009 (Nokia viNe)

Carla Echevarria’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch