Internet Guru, Strategist, Results-Driven Leader, Author
Phoenix, Arizona Area
- Current
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- Owner at Shifting the Drift
- Past
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- Director of Internet Strategy at I-ology
- Senior Information Architect / Business Analyst at Rhino Internet Solutions
- Information Designer at Lighthouse Interactive
- Education
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- Carnegie Mellon University
- Recommended
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3 people have recommended Carissa - Connections
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61
connections
- Industry
- Marketing and Advertising
- Websites
Carissa Vivirito’s Summary
Carissa Vivirito is a 10 year Internet veteran, focused on crafting the best Internet business strategies for clients and Internet resource teams. Her wide range of experience from information architecture, web design, and usability; to strategic Internet business and marketing planning and execution arm her with the ability to drive success on a multitude of projects.
Carissa released her first published book in the fall of 2007. 'You Can't Get There From Here' (www.youcantgetthere.com, also available on Amazon.com) has been endorsed by two NY Times best sellng authors. It offers a down to earth and laugh out loud education platform to bring the mystery of the Internet and it's relative practice areas to the masses.
Carissa can plan, assemble and execute outstanding work across a wide range of practice areas and specialties including:
} Internet strategic planning
} Web site design, development and management
} Online marketing planning
} Search engine optimization, Pay-per-click and Media buying
} Email marketing and communication strategies
} Success metric standardization and reporting analytics
} Information Architecture, Heuristic usability evaluation and Quality Assurance
} Project and traffic management
} Clear, concise communication for stakeholder buy-in / sales
} Book launch and marketing strategies
} Customer and client management
} Sales strategies, planning and management
Carissa wears her college education as a badge and standard of excellence. She stridently stands by the approach of Carnegie Mellon University as a leader in combining theory with practicality, combining multiple disciplines across unexpected specialty areas to drive the best results. Who says a musician, computer scientist and dog trainer can't come up with the next Billion Dollar Idea?
Carissa Vivirito’s Specialties:
information architecture, strategic Internet planning, competitive research, business planning, online marketing planning, search engine optimization (SEO), pay per click (PPC), web design, logo design, email marketing, email auto responders, project management, manage P&L, employee management, budget creation and management, sales, account & company management, assembling expert teams, real estate investing, professional training & presentations, photography
Carissa Vivirito’s Experience
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Owner
Shifting the Drift
(Privately Held; Myself Only; Marketing and Advertising industry)
August 2007 — Present (1 year 4 months)
Love, laughter & greatness of spirit. Any & all things to fulfill on this vision.
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Director of Internet Strategy
I-ology
(Privately Held; 11-50 employees; Internet industry)
May 2005 — August 2007 (2 years 4 months)
On company management team, responsible for overall financial health, strategic planning, hiring and performance. Oversaw three of four company business lines, responsible for service line performance, profit & loss statements and employees. Doubled financial performance of one service line, tripled another and ran a third at consistent 75% gross profit margin. Lead all Internet consulting practices in order to drive business results with strategic plans. Sold just under $1M in 6 months; 30% of annual company goal. Clients included: iGo Wireless Devices, Meritage Homes, PebbleTec Pools, Phoenix School of Law, AZ Environmental Recycling, developed expertise in Law & Real Estate online practices.
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Senior Information Architect / Business Analyst
Rhino Internet Solutions
(Privately Held; 11-50 employees; Internet industry)
November 2000 — March 2005 (4 years 5 months)
Provided professional heuristic evaluations of web site usability, completed site user flow analysis, navigation design, site content evaluation and click through improvement. Established, implemented and lead the company's site architecture requirements practice inclusive of all documentation, conceptualization and management to scope / deadlines. Responsible for proving the value of rigorous planning up front in projects both internally and to clients; guide clients through discovery and make the best recommendation for their business needs while translating business requirements to communication messages and tools that meet the needs of clients' users and fit within the project budget. Composes technical documentation such as user and style guides. Clients included: Del Webb Corporation, Phelps Dodge Corporation, Insight, Phoenix Coyotes, Beverly Enterprises, Phoenix Zoo, Mercedes Homes, Arizona Diamondbacks
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Information Designer
Lighthouse Interactive
(Privately Held; 11-50 employees; Computer Games industry)
1998 — 2000 (2 years)
Carissa Vivirito’s Education
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Carnegie Mellon University
BFA with Honors, Communication Design, 1996 — 2000
Additional Information
Carissa Vivirito’s Websites:
Carissa Vivirito’s Interests:
Dogs, yoga, reading, philosophy on the meaning of life or lack thereof, kicking ass, cycling, weight lifting, photography, all things Internet, real estate investing, smart people, tattoos, knitting, sewing, babies, friends, family, hiking, doing crazy psycho things that no one else would do, the sun, beaches, rain, love, laughter & greatness of spirit.
Carissa Vivirito’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
