Web Publisher and Marketer
Greater Seattle Area
- Current
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- Web Publisher at Career Marketing Online
- Past
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- Lead Site Manager at Microsoft
- Regional Director at Concero
- Vice President Content Development & Product Marketing at Direct Stock Market
- Senior Consultant at CareerPath
- VP Content Development at Luckman Interactive
- Education
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- University of California, Los Angeles
- California State University-Chico
- Connections
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178
connections
- Industry
- Internet
- Websites
Jeff Morrow’s Summary
http://my-nursing-career.com
http://www.my-it-career.com
http://www.careermarketingonline.com
http://www.jobs-in-registered-nursing.com/
http://www.cleptestingguide.com/index.shtml
Jeff Morrow’s Specialties:
Web Publishing
Web Marketing
Jeff Morrow’s Experience
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Web Publisher
Career Marketing Online
(Partnership; 1-10 employees; Internet industry)
November 2005 — Present (2 years 11 months)
Web Publisher & Web Marketer
http://www.my-nursing-career.com
http://www.my-it-career.com
http://www.careermarketingonline.com
http://www.jobs-in-registered-nursing.com/
http://www.cleptestingguide.com/index.shtml -
Lead Site Manager
Microsoft
(Public Company; 10,001 or more employees; MSFT; Internet industry)
August 2001 — August 2005 (4 years 1 month)
Managed priority initiatives in the complete business redesign of several online properties on Microsoft.com, increasing customer satisfaction by as much 17 percent.
- Responsible for the day-to-day business success for priority Microsoft.com online properties.
- Drove concept, requirements and launch of many strategic new business programs designed to improve customer retention, increase time on site and improve satisfaction with Microsoft.com.
- Improved search and content discoverability by 20% driving a meta data normalization.
- Managed agency and vendor relations for the marketing and online delivery.
- Launched internal process improvements and saved the unit between $500,000 to $1,000,000. -
Regional Director
Concero
(Public Company; 501-1000 employees; Internet industry)
January 2000 — June 2001 (1 year 6 months)
Consulting, Content Management, Wireless, ITV
Provided sales, marketing, sales management, technical product delivery, service positioning, project definition, resource allocation, team building, project success, client management and P/L.
- Grew sales 7 fold to over $2,500,000. Projects included Entrepreneur.com, NetColonies and others.
- Developed business plans for regional offices, sales collateral, direct marketing campaigns, corporate presentations, sales/marketing presentations and press releases.
- Initiated and led a company-wide Vignette/Concero framework project for rapid solution deployment. Lowered the cost of implementing Vignette by 25% to 50%. -
Vice President Content Development & Product Marketing
Direct Stock Market
(Privately Held; 11-50 employees; Capital Markets industry)
1999 — 2000 (1 year)
Vice President Content Development & Product Marketing
Private Equity Marketplace; eCommerce Portal, ASP Services
Created a financial ASP, document management service and financial portal directly responsible for raising over $12 million in capital and attained two significant new customers.
- Saved Web development costs of over $1,000,000 and sped product delivery time by 6 months.
- Led the web casting team for creating, producing and broadcasting live events and financial conferences.
- Created many innovative low-cost, high-impact marketing vehicles.
- Increased online traffic by 50 fold, increased user sessions from 30 seconds to over 11 minutes and increased repeat customer visits 5 fold.
- Managed agency relationships, marketing research, brand development and advertising. -
Senior Consultant
CareerPath
(Privately Held; 51-200 employees; Internet industry)
April 1997 — 1999 (2 years)
CAREERPATH.COM and Others, Los Angeles, CA 1997 - 1999
Senior Consultant and Editor-in-Chief
$100 million start-up, database publishing and electronic commerce
Managed the electronic publication of 90 newspaper feeds of 500,000 ads twice a week.
- Saved the company $1.2 million in development costs and 12 months in delivery time.
- Led the complete product life cycle for three major revenue centers.
- Setup pre-sales call center. -
VP Content Development
Luckman Interactive
(Privately Held; 51-200 employees; Internet industry)
April 1994 — April 1997 (3 years 1 month)
Book and software publisher incluidng best selling titles like the World Wide Web Yellow Pages, WebEditPro, and others.
Jeff Morrow’s Education
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University of California, Los Angeles
BA, English, Literature, Philosophy, 1982 — 1985
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California State University-Chico
English Literature 1978 — 1981
Additional Information
Jeff Morrow’s Websites:
Jeff Morrow’s Interests:
new technology, careers, using the Internet effectively
Jeff Morrow’s Honors:
Two Ship It Awards - Microsoft TechNet
Jeff Morrow’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
