Cara Ferguson

Current

Marketing Associate at Vertive, Inc. - Creator and Publisher of Offers.com

Past

PPC Director at 4 Star Electronics
Website Marketing Specialist at Advanced Access
Marketing Assistant at Binary Pulse

Search Engine Marketing Assistant at Direct Ventures
Newsroom Coordinator/Production Assistant at KPBS TV/FM
Production Assistant at KPBS
Promotions Assistant at Clearchannel
Staff Writer & Copy Editor at Highland Community News

see less...

5 more...

Education

San Diego State University-California State University

Recommended

9 people have recommended Cara

Connections

294 connections

Industry

Marketing and Advertising

Websites

Cara Ferguson’s Summary

Search Engine Optimization (SEO): 3 years
Pay Per Click (PPC): 4 years
Search Engine Marketing (SEM): 4 years
Social Media Optimization (SMO): 4 years
SEO Copy Writing: 3 years
Copy Writing: 7 years
Blogging: 10 years

Email me at cara.ferguson06 [at] gmail.com for further information :-)

Cara Ferguson’s Specialties:

Skills & Knowledge
Google Adwords, Overture, MSN adCenter, WebTrends, Omniture, Google Analytics, ACT!, PowerPoint, Photoshop 7.0, intermediate HTML, Microsoft Office, basic photography, blog marketing, copy writing and editing, Internet research, SEO knowledge of copywriting formulas, link building

Cara Ferguson’s Experience

Marketing Associate

Vertive, Inc. - Creator and Publisher of Offers.com

(Privately Held; Internet industry)

June 2008 — Present (1 year 6 months)

I currently work on building PPC campaigns for several websites.
PPC Director

4 Star Electronics

(Semiconductors industry)

June 2007 — June 2008 (1 year 1 month)

In charge of managing pay-per-click accounts with over 5 million products, writing website content, content management, and link building.
Website Marketing Specialist

Advanced Access

(Marketing and Advertising industry)

October 2006 — June 2007 (9 months)

Successfully manage search engine marketing campaigns for over 100 clients in the real estate industry including their SEO and PPC management. I perform SEO for clients by optimizing Meta Tags and content and designing link building campaigns. I interact with the clients and provide consultation to help them achieve high search engine rankings as well as provide expert assessments, SEO copy, and design advice.
Marketing Assistant

Binary Pulse

(Marketing and Advertising industry)

May 2006 — October 2006 (6 months)

Responsible for several clients’ pay-per-click accounts, keyword analysis reports, keyword portfolio and advising clients on which search terms are most relevant and successful for their industry. Responsible for writing SEO copy for B2B websites, and creating link building strategies.
Search Engine Marketing Assistant

Direct Ventures

(Privately Held; 1-10 employees; Online Media industry)

March 2005 — May 2006 (1 year 3 months)

Developed company blog which drove significant traffic to company website. Designed social networking campaign to drive visitors to website and blog. Other duties included writing SEO content for websites, maintaining company blog, compiling marketing reports and link building strategies. Responsible for creating and managing PPC accounts for two online catalogs.
Newsroom Coordinator/Production Assistant

KPBS TV/FM

(Marketing and Advertising industry)

2004 — 2006 (2 years )
Production Assistant

KPBS

(Marketing and Advertising industry)

May 2004 — January 2006 (1 year 9 months)

Managed KPBS radio news budget, compiled press releases for daybook, coordinated meetings and arranged travel for reporters. Researched information for articles, posted articles to website, and edited sound bytes and scripts to be played on-air.
Promotions Assistant

Clearchannel

(Public Company; Marketing and Advertising industry)

August 2003 — January 2005 (1 year 6 months)

Promoted 91X, an alternative-rock radio station, by going to sponsored events and getting listeners excited about the radio station. Other duties included setting up in-house promotions and editing website.
Staff Writer & Copy Editor

Highland Community News

(Writing and Editing industry)

May 2001 — August 2002 (1 year 4 months)

Published Articles: 180 (30 front-page articles), Published Pictures: 300 (33 front-page pictures).

Cara Ferguson’s Education

San Diego State University-California State University

Bachelor's Degree in Liberal Arts , Communication , 2002 — 2006

Minor: Sociology

Overall GPA: 3.4 Major GPA: 3.7