Candace Silvasy

Current

Spa Travel Guru & Chief Blogger at Spa Around the World
Founder at Spa4Diabetes
Spa Public Relations & Luxe Events at Art of the Spa

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Past

Freelance Writer at CincyChic
Spa Specialist at Optimum Ratings
Public Relations Director Midwest Region at ARV Assisted Living

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Education

University of Cincinnati College of Law
The University of Tennessee at Chattanooga

Recommended

1 person has recommended Candace

Connections

242 connections

Industry

Leisure, Travel & Tourism

Websites

Candace Silvasy’s Summary

I'm on a mission is to bring spas and spa travel out of a cloistered existence into the mainstream - via unique promotion tactics combining my passion for international travel, culture and writing. Thereby, motivating others to spa and be healthy.

I created and wrote Art of the Spa to bring the spa home, which was recognized worldwide by publications such as American Spa, Healing Lifestyles and Travel & Leisure.

As a former healthcare executive, I know that stress reduction is a key factor in disease control and development and that the health/spa connection is strong.

In my role as spa consultant, I formulate brand and niche concepts then strategize marketing and public relation tactics for day, medical and luxury resort spas. As a former spa auditor, I approach my work from a service and profitability perspective.

Trained with former head of AAA ratings program, evaluating spas from the rigorous standards of AAA and Mobil.

My passion for the spa industry began over 20 years ago, when at the age of 16 I lost 50 pounds by creating a home weight loss program based on the Golden Door's plan.

Candace Silvasy’s Specialties:

High concept spa branding, trend forecasting, niche identification, engaging teen/tween and Gen X & Gen Y spagoers, public relations, marketing, creating unique promotions & events, alliance facilitation and writing

Candace Silvasy’s Experience

Spa Travel Guru & Chief Blogger

Spa Around the World

(Writing and Editing industry)

June 2008 — Present (1 year 7 months)

Spa travelogue chronicling a journey of the world's top spas following Phileas Fogg's route & timeframe. Covering trip planning to spa reviews, appeals to armchair travelers, adventurous explorers and health & beauty connoisseurs.
Founder

Spa4Diabetes

(Non-Profit Organization Management industry)

2006 — Present (3 years )

We are devoted to raising money and awareness for diabetes, focusing on Type 2. Currently developing programs to educate others about the spa lifestyle as an attractive approach to maintaining health and preventing/managing diabetes.
Spa Public Relations & Luxe Events

Art of the Spa

(Leisure, Travel & Tourism industry)

October 2003 — Present (6 years 3 months)

"Making the spa relevant" is my approach with a mission of giving my clients a standout position in the spa market. I counsel on concept development and/or refinement, niche development, branding, marketing and promotion. Having segued to the spa field from hospital and health care management, special expertise in medical spas and luxury spas.

As an advocate for the spa as a healthy lifestyle model, author of Art of the Spa, published by Andrews McMeel.
Freelance Writer

CincyChic

(Leisure, Travel & Tourism industry)

2008 — 2009 (1 year )
Spa Specialist

Optimum Ratings

(Privately Held; 1-10 employees; Hospitality industry)

November 2000 — September 2003 (2 years 11 months)

Spa auditing
Public Relations Director Midwest Region

ARV Assisted Living

(Public Company; 1001-5000 employees; Hospital & Health Care industry)

February 1998 — November 2000 (2 years 10 months)

PR, marketing and community outreach oversight for international assisted living company. Responsible for 15 employees.

Candace Silvasy’s Education

University of Cincinnati College of Law

NA , Entrepreneurship, healthcare & international law , 1988 — 1990
The University of Tennessee at Chattanooga

BA , Literature, Biology , 1984 — 1988

Activities and Societies:

1 of 20 TN students selected to intern with the Governor, Miss UTC delegate, Honor Society, Ballet Instructor, Scholarship to Law School

Additional Information

Candace Silvasy’s Websites:

Candace Silvasy’s Interests:

"Progress is the creation of utopias". . . Oscar Wilde. The creation and appreciation of beauty & culture. Spa branding and concept, public relations, marketing and retail. Medical spas, day spas, destination and resort spas. Dancing, design, aesthetics, fitness, travel.

Candace Silvasy’s Groups:

ASID contributor, PRSA, Spa4Diabetes, Well Dressed Professionals

Travel, Tourism & Hospitality Group
BlogHer
Luxury & Lifestyle Professionals
Spas Worldwide
International Entrepreneur Club
Urban Spa Group
Spa Team International
Friends of Australia
Ladies Who Launch
Cat Lover Group
Film TV Professionals
Fashion & Beauty
Spa & Wellness Association of India (SWAI)
Non Profit Professionals
Aesthetics & Beauty
Spas of America Network
Pet Friendly, Animal Lovers
The Spa Buzz
Global Wellness & Spa Community
Cosmetics and Beauty Network
United Nations (UN) - Open Link
International Corporate Cosmetics, Fashion & Beauty Business
Spas India
Spa Owners and Directors Focus Group
Spa Association of India
Day Spa & Salon Marketing Group
Start-Up Non-Profits
Mission Marketers
Spa, Beauty, & Cosmetics Buyers Vendors Group
Natural/Organic - Cosmetic, Hygiene, Perfume, Scent, Therapeutic, Wellness Products
California Spa Association
Spa Consultants
THE GOOD LIFE for WOMEN
Spa Lovers Link