Creative and MarComm Geek
Raleigh-Durham, North Carolina Area
Creative and MarComm Geek
Raleigh-Durham, North Carolina Area
(Non-Profit; Oil & Energy industry)
April 2005 — Present (4 years 4 months)
Act as a central resource to plan and meet communications goals
Manage translation of communications requests in a highly technical, energy-related field to external marketing communications vendors; relationships with a stable of vendors to negotiate services and costs, scope projects, set expectations and deadlines, and ensure a quality service is provided; regular meetings with organization’s leaders to stay abreast of activities; targeted media outreach in collaboration with various clients and collaborative partners; orientation of new Communications team members to best practices and procedures
Plan media events, develop and produce media kits, and field all media relations
Develop and deliver internal knowledge transfer sessions on creative and communications topics
Coordinate promotional items for trade shows and maintain a list of conferences and events
Develop and implement communications processes used by the team
Accomplishments include coverage from USA Today, Chicago Tribune, CNET, MSNBC, Yahoo Finance, target trade publications, and local media; successful implementation of e-mail marketing; updating corporate communications materials such as business cards, note cards, and letterhead; and the development of an internal knowledge transfer series about social media, and communications