VP Marketing at Threadless.com / skinnyCorp
Greater Chicago Area
- Current
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- VP Marketing at skinnyCorp
- Adjunct Lecturer, Medill IMC program at Northwestern University
- Past
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- SVP, Social Media, Americas at VivaKi Nerve Center
- Vice President of Emerging Media at Performics
- Vice President of Strategy Planning at DoubleClick Performics
- Director, Search Strategy at Performics, Inc.
- Sr. Producer / Marketing Manager at Consumer Guide
- Internet Manager at Baxter International
- Web Developer at Maxum Development
- Education
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- Northwestern University
- Northwestern University
- University of Alberta
- University of Alberta
- Recommended
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Cam Balzer’s Summary
Incubator, evangelist and strategist for the next new thing in online marketing.
Cam Balzer’s Specialties:
Online marketing strategy, search marketing, affiliate marketing, social network marketing.
Cam Balzer’s Experience
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VP Marketing
skinnyCorp
(Privately Held; Design industry)
April 2009 — Present (4 months)
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Adjunct Lecturer, Medill IMC program
Northwestern University
(Educational Institution; 1001-5000 employees; Higher Education industry)
July 2008 — Present (1 year 1 month)
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SVP, Social Media, Americas
VivaKi Nerve Center
(Marketing and Advertising industry)
September 2008 — March 2009 (7 months)
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Vice President of Emerging Media
Performics
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 2007 — October 2008 (1 year 1 month)
Cultivate opportunities for online performance marketing clients in emerging channels including social networks, ad exchanges, mobile, etc. Foster partnerships with key emerging publishers. Identify and leverage technologies and processes to scale and optimize these channels. Represent Performics' vision for emerging channels at conferences and to the press.
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Vice President of Strategy Planning
DoubleClick Performics
(Privately Held; 51-200 employees; DCLK; Marketing and Advertising industry)
October 2006 — September 2007 (1 year)
Built team to partner with clients in developing cutting edge strategies for their search and affiliate marketing programs informed by primary research, all available data sources and the best thinking in the industry. Continued to evangelize a strategic approach to search and affiliate marketing at industry conferences and in regular columns for ChiefMarketer.com.
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Director, Search Strategy
Performics, Inc.
(Privately Held; 51-200 employees; DCLK; Marketing and Advertising industry)
November 2003 — October 2006 (3 years)
Co-directed Performics' search marketing business while it grew from 10 to 100+ employees and hundreds of millions in search marketing spend. Incubated new service offerings. Partnered with search engine product teams to enhance their products to meet client needs. Consulted with clients on strategically leveraging search marketing within the context of overall marketing objectives. Evangelized search marketing and Performics at industry conferences.
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Sr. Producer / Marketing Manager
Consumer Guide
(Marketing and Advertising industry)
January 2000 — November 2003 (3 years 11 months)
Produced first several iterations of the ConsumerGuide.com consumer website and the Consumer Guide Vehicle History Report. Collaborated with design, data and technology teams to create consumer-friendly products while optimizing site for maximal natural search traffic and sales performance. Launched search and affiliate marketing programs (including proprietary marketing tracking and reporting platform) to grow ROI-positive sales of Vehicle History Report.
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Internet Manager
Baxter International
(Public Company; 10,001 or more employees; BAX; Pharmaceuticals industry)
1997 — 2000 (3 years)
Evangelized the use of the internet to inform and engage patients, medical professionals, the press and job seekers while conveying the Baxter brand effectively and consistently. Worked with US and global business units on projects including a re-launch of Baxter.com in the US and roll-out of standardized templates for global sites, as well as participation in the global corporate internet council.
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Web Developer
Maxum Development
(Marketing and Advertising industry)
1997 — 1997 (less than a year)
Consulted on and developed interactive internet and intranet web sites for Baxter Healthcare. Projects included planning, specifying, coding and launching "Careers at Baxter" corporate recruiting site, in partnership with corporate communications and human resources. Tools used included Maxum software, Tango, Filemaker Pro and Macintosh web servers.
Cam Balzer’s Education
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Northwestern University
MA , English , 2002
(Awarded from credits earned during PhD studies)
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Northwestern University
Doctoral Candidate , English , 1993 — 1997
Achieved doctoral candidate status, studying contemporary British and post-colonial fiction.
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University of Alberta
MA , English , 1991 — 1993
MA Thesis on Annie Dillard's fiction and non-fiction
Awards: Sarah Nettie Christie Graduate Entrance Scholarship, Province of Alberta Graduate Fellowship
Activities: Editorial Assistant on The Victorian Review, Research Assistant on cross-disciplinary empirical study of readers' responses to short fiction -
University of Alberta
BA , English, Philosophy , 1991
BA with Distinction in English, minor in Philosophy.
Cam Balzer’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
