Idora Caldwell

Current

• Founder/Creative Director at Mix It Up - Networking & Happy Hour
• Creative Director/Designer at Caldwell Creative - Marketing & Design

Past

• Account Executive/Staff Writer at BPPG
• Graphic/Web Designer at Feizy Rugs
• Adjunct at Philander smith college

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Education

• University of Arkansas at Little Rock
• University of Arkansas at Pine Bluff

Recommended

10 people have recommended Idora

Connections

140 connections

Industry

Graphic Design

Websites

• My Company

Idora Caldwell’s Summary

Caldwell Creative- Marketing & Design is a full service graphic design and marketing firm that specializes in turining “Your Ideas into Great Designs!”

Based in Dallas, TX, Caldwell Creative has a national clientele and a prestigious reputation for cutting-edge and innovative graphic design and copywriting. From print to web, we are changing the perception of marketing – one design at a time.

Idora Caldwell’s Specialties:

Advertising Campaigns, Annual Reports, Banners, Billboards, Brochure Design, Business Cards, Catalogs, Cd Cover Design, Collateral Marketing Materials, Copywriting, Corporate Identity Packages, Direct Mail Campaigns, Flash Animation, Flyers, Graduation Invitations, Logo Design, Newsletters, Packaging Design, Photo Retouching, Photography, Postcards, Posters, PowerPoint Presentations, Press Releases, Print Ads, Real Estate Kits, Signage, Trade Show Graphics, Website Design, Wedding Packages

Idora Caldwell’s Experience

• Founder/Creative Director

  Mix It Up - Networking & Happy Hour

  (Partnership; 1-10 employees; Civic & Social Organization industry)

  October 2007 — Present (1 year 10 months)

  MIX IT UP is DFW’s new and exciting way to NETWORK and MINGLE!! We are bringing FUN back into networking while bringing together business professionals of ALL ethnicities and industries.
  
  Our events are held once a month on every Third Thursday and are OPEN to EVERYONE – regardless of industry, ethnicity, or business status. It’s time to
  BREAK BARRIERS and BUILD BUSINESS!!

• Creative Director/Designer

  Caldwell Creative - Marketing & Design

  (Public Company; 1-10 employees; Graphic Design industry)

  January 2001 — Present (8 years 7 months)

  •Conceptualizes, designs, and implements the brand identity for all clients’ collateral marketing materials
  •Brainstorms with clients to produce and develop creative marketing strategies to enhance revenue
  •Supports client brand identity by creating innovative postcards, flyers, newsletters, banners, billboards, brochures, business cards, stationary, catalogs, programs, booklets, pamphlets, mailers among many other marketing materials.
  •Designs/conceptualizes E-blast campaigns for client promotions
  •Writes, proofreads, and edits copy brochures/print and other forms of documents. Corrects any grammatical, typographical, or compositional errors in original copy.
  •Utilizes print vendor partnerships to offer clients the best pricing for their collateral marketing materials.
  
  Accomplishments:
  Designed “new look” for KHVN Heaven 97
  Increased listenership by 30% by designing eye-catching billboards for KHTE Hot 96.5 FM
  Designed award-winning banner for the AKA Sorority Inc.

• Account Executive/Staff Writer

  BPPG

  (Public Company; 11-50 employees; Publishing industry)

  July 2006 — December 2006 (6 months)

  • Maintains relationships and favorable contacts with current and potential advertising accounts.
  • Targets potential advertising clients and develops relationships in order to acquire new advertising accounts.
  • Assists with the developments, implementation, and management of the advertising strategy
  • Initiates and manages discussions and sales with sponsors and agencies.
  • Manages/Creates sales and collateral materials, including customized media kits.
  • Maintain extensive databases for client promotions
  • Assists in all marketing/networking/general event planning
  
  Accomplishments:
   Wrote Cover Story for September, November, December Monthly
   Re-Designed BPI Logo and Identity Package

• Graphic/Web Designer

  Feizy Rugs

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  May 2004 — July 2006 (2 years 3 months)

  •Designed ALL collateral marketing materials for “Dwellers Haven” home furnishings in Denver, Colorado
  •Created account-winning proposals & PowerPoint presentations for Dillard’s, Home Depot, Costco, Linens & Things, & Sam’s Club,
  • Designed Feizy’s product/online catalog for Staples/Staples.com
  •Spearheaded the concept/design/photography/copy of the award-winning 2005/2006 ARTS Award Book
  • Designed/organized/maintained new website launched March 2005.
  • Designed Flash Web advertising (www.rugnews.com)
  • Copywriter/Editor of press releases, collection copy/naming, and other printed marketing materials
  • Designed print advertisements for Staples, Rug News, Area Rug, Rug Insider, HFN, Wrangler Home, etc.
  
  Accomplishments
   Designed/Conceptualized award-winning 2005 & 2006 ARTS Award Book
   Implemental in the redesign/organization of NEW website, launched March 2005
   Developed brand-image/advertising & targeted niche demographic that grew customer base for Dwellers Haven

• Adjunct

  Philander smith college

  (Graphic Design industry)

  2001 — 2004 (3 years)

Idora Caldwell’s Education

• University of Arkansas at Little Rock

  Master of Arts , Journalism , 1999 — 2001

  INTERN
  KARK-TV (NBC) Channel 4 NEWS Little Rock, AR 2000 – 2000
  • Assisted night-side producer in production of 10pm news broadcast
  • Investigated/researched/wrote copy for news stories
  • Alternate videotape editor and voice-over talent
  • Operated teleprompter and other media equipment during broadcast
  • Conceptualized pre-production graphic for news stories
  
  Accomplishments
   Innovatively rewrote APA copy to retell news stories
   Praised/preferred for creative pre-production graphics and “TAG” story ideas
  Graphic design, web design, marketing, advertising, journalism, communications, copywriting, photography, digital manipulation, digital photography, html, css, http, java, imag

  Activities and Societies:

  Alpha Kappa Alpha Sorority Inc., PRSA (Public Relations Society of America) NABJ (National Association of Black Journalists),

• University of Arkansas at Pine Bluff

  Bachelor of Arts , Mass Communication/Graphic Arts , 1995 — 1999

  ALPHA KAPPA ALPHA SORORITY- Public Relations Director
  • Composed articles for Pine Bluff Commercial and Arkansawyer
  • Composed press releases for local media
  • Composed/Talent for radio commercials
  • Layout/Design/Maintenance of bi-weekly newsletter
  • Assisted in fund-raising activities
  • Supervised small professional and administrative support staff
  • Coordinated budget activities for communications
  
  UNION PROGRAMMING BOARD - Vice President / Member
  • Planned, scheduled and advertised all student union activities
  • Designed flyers, informational packets, brochures
  • Assisted in entertainment selections and fund-raising activities

  Activities and Societies:

  Alpha Kappa Alpha Sorority Inc., Union Programming Board, SGA (Student Goverment Association), UAPB Vesper Choir,

Additional Information

Idora Caldwell’s Websites:

• My Company

Idora Caldwell’s Interests:

Graphic Design, Singing, Writing Poetry, Electronics, Teaching, Swimming, Exercising, Being Creative, Arts, Movies

Idora Caldwell’s Honors:

2005 & 2006 ARTS Award Book for Feizy Rugs

Idora Caldwell’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch