Carmen Garcia

Current

Communications Manager at Nonprofit Services Center

Past

Hispanic Market Consultant at Keller and Associates
President at Fiesta St. Louis

Education

Central Missouri State University

Connections

250 connections

Industry

Non-Profit Organization Management

Websites

Carmen Garcia’s Summary

Nonprofit communications professional with experience in development and a keen understanding of the importance of integrating social networking in overall communications efforts for nonprofits.

Carmen Garcia’s Experience

Communications Manager

Nonprofit Services Center

(Non-Profit Organization Management industry)

December 2001 — Present (8 years )

Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and expand targeted markets.

Communicate with constituents, management, board of directors, and vendors to coordinate overall marketing effort in accordance with agency goals.

Responsible for all social networking communications.

Plan, design and carry out regional market research and analyses. Play integral role in product and services development activities. Creative design and layout of collateral materials.
Oversee web design and content. Design and manage all internet marketing. Responsible for rebranding of organization.
Hispanic Market Consultant

Keller and Associates

(Marketing and Advertising industry)

May 1999 — January 2001 (1 year 9 months)

Hispanic Marketing Manager, Missouri Hispanic Tourism Campaign
Helped design first state-wide tourism campaign targeted to the Hispanic population. Designed events to help promote Missouri as an ideal tourist destination for Latinos. Developed, designed and coordinated "Hispanic Day at the Ballpark" with both the St. Louis Cardinals and the Kansas City Royals. Both events were extremely successful and were used as examples of MLB's efforts in marketing to Latino families.
President

Fiesta St. Louis

(Events Services industry)

January 1990 — May 1999 (9 years 5 months)

Owner of successful special event coordination and Hispanic marketing business.

Initiated/coordinated first Missouri/Illinois Hispanic Network Services meetings to build collaborative efforts among organizations offering assistance to Hispanic community.

Coordinated Hispanic business tours for prominent St. Louis organizations, government officials, and candidates for Governor of Missouri and Mayor for the City of St. Louis.

Served as panelist regarding Hispanic migration, cross-cultural issues, concerns and labor trends before organizations such as Missouri Census Panel on behalf of the Secretary of State of Missouri; Leadership St. Louis Diversity Class; The Mayor’s Vital Few – Racial Harmony Conference; St. Louis Regional Conference on Racial Justice and Harmony

Examples of events:
St. Louis Cardinal’s Cardinal Care Winter Warm-up
St. Louis Blues Heritage Festival
Better Homes & Gardens Client Appreciation Gala