Craig DeLarge

Current

• Board Member (Main Line Pennsylvania Chapter) at National Alliance for Mental Illness
• Adjunct Marketing Professor at Chestnut Hill College
• Associate Director, eMarketing & Relationship Marketing at Novo Nordisk, U.S.

• Adjunct Marketing Professor at Philadelphia University

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Past

• Fellow Conference Presenter at eyeforpharma
• Manager, Integrated Solutions at GlaxoSmithKline
• Marketing Manager/Director at Johnson & Johnson

• Media Director at Communications Media, Inc.
• Marketing Information Analyst at Johnson & Johnson
• Client Service Analyst at IMS Health

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Education

• University of Westminster
• Philadelphia University
• Peirce College

• Cedar Grove Christian Academy (High School)

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Recommended

29 people have recommended Craig

Connections

500+ connections

Industry

Health, Wellness and Fitness

Websites

• www.wiseworking.com
• WiseTees
• cadelarge Twitter

Craig DeLarge’s Summary

In a 20 year marketing & management career, I have worked in marketing research, promotions & media management, business development, brand management, knowledge management and eMarketing management roles for Johnson & Johnson, Communications Media, Inc., a start up media consultancy, GlaxoSmithKline and Novo Nordisk.

I have also taught marketing, consumer behaviour, communications, marketing research & sales at the university level.

I earned my MBA in Design Management from the University of Westminster, London, U.K., where my research focused on knowledge management & networking, organizational storytelling, the Digital Divide, media literacy and professional service firm management.

I have authored on:
1. management storytelling at http://tinyurl.com/4lqr4z
2. knowledge networking at http://tinyurl.com/44lj8c
3. pharma/healthcare social media at http://tinyurl.com/4z229p
4. pharma/healthcare virtual worlds at http://tinyurl.com/543ofh

I have spoken at:
1. eyeforpharma's 2nd Annual eCommunications & Online Marketing Conference - Philadelphia, PA - (http://tinyurl.com/4olode)
2. eyeforpharma's 2nd Annual Online Marketing & eDetailing Conference - Berlin, Germany - (http://tinyurl.com/45e3ph)
3. JacobFleming's 4th Annual Achieving Pharma Marketing Excellence Conference - Barcelona, Spain - (http://tinyurl.com/3vvonk)

I also keep a blog on:
1. miscellaneous eMarketing topics: http://social.eyeforpharma.com/blogs/cadelarge
2. meaningful work and working: www.wiseworking.com

See exhaustive list of my publications at http://delicious.com/cadelarge/cadelarge_portfolio

I am also a life & career coach helping clients with career strategy, personal planning, network strategy, and talents & strengths inventorying. I keep a blog related to this practice at www.wiseworking.com.

Craig DeLarge’s Specialties:

Marketing in pharmaceutical, professional services and internet industries; Product/Brand Management; Media & Promotions Strategy; Marketing Research; Client Service & Account Services; Team & Organizational Management; Knowledge Management; Professoring; Organizational Storytelling; Online Social Media; Virtual Worlds

Craig DeLarge’s Experience

• Board Member (Main Line Pennsylvania Chapter)

  National Alliance for Mental Illness

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  May 2008 — Present (1 year 3 months)

  Serving as board member advising on advocacy and educational programs.

• Adjunct Marketing Professor

  Chestnut Hill College

  (Higher Education industry)

  September 2007 — Present (1 year 11 months)

  Teaching Marketing Strategy & Consumer Behavior in the ACCELERATED Degree Division.

• Associate Director, eMarketing & Relationship Marketing

  Novo Nordisk, U.S.

  (Public Company; 10,001 or more employees; NVO; Pharmaceuticals industry)

  September 2006 — Present (2 years 11 months)

  Associate Director, eMarketing responsible for vision, strategy, planning and execution of division-wide digital, internet, new media and relationship marketing.

• Adjunct Marketing Professor

  Philadelphia University

  (Educational Institution; 201-500 employees; Higher Education industry)

  September 1993 — Present (15 years 11 months)

  Teaching marketing, marketing research, markeing communications, consumer behavior, and sales mgmt.. Developing pilot course in Design Management.

• Fellow Conference Presenter

  eyeforpharma

  (Marketing and Advertising industry)

  2007 — 2007 (less than a year)

• Manager, Integrated Solutions

  GlaxoSmithKline

  (Public Company; 10,001 or more employees; GSK; Pharmaceuticals industry)

  May 2004 — September 2006 (2 years 5 months)

  Developing internet strategy for pharma brands.

• Marketing Manager/Director

  Johnson & Johnson

  (Public Company; 10,001 or more employees; JNJ; Pharmaceuticals industry)

  February 1998 — April 2004 (6 years 3 months)

  Worked in various roles as Pepcid AC Product Director, Global eMarketing & Knowledge Manager and Digital Communications Manager.

• Media Director

  Communications Media, Inc.

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  August 1992 — November 1997 (5 years 4 months)

  Consulted pharma clients, i.e., Glaxo SmithKline, Forest Labs, P&G, J&J Merck, etc., on customer targeting, promotions planning & new media.

• Marketing Information Analyst

  Johnson & Johnson

  (Public Company; 10,001 or more employees; JNJ; Pharmaceuticals industry)

  1990 — 1992 (2 years)

  Worked as secondary marketing research information specialist and marketing information systems analyst for McNeil Pharmaceuticals, division of Johnson & Johnson.

• Client Service Analyst

  IMS Health

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  1988 — 1990 (2 years)

  Worked on client service teams for largest syndicated marketing research provider in the pharmaceutical industry.

Craig DeLarge’s Education

• University of Westminster

  MBA , Design Management , 2001 — 2003

  I spent 2.5 years in this distance MBA program in Design Management where my research foci included knowledge networking, professional service business models, the digital divide and organizational storytelling.

• Philadelphia University

  BS , Marketing , 1985 — 1988

  Activities and Societies:

  Writer (Fashion & Entertainment), The Text (School Newspaper)
  Fashion Industry Association

• Peirce College

  Fashion Merchandising 1984 — 1985

• Cedar Grove Christian Academy (High School)

  Diploma , College Prep , 1980 — 1984

Additional Information

Craig DeLarge’s Websites:

• www.wiseworking.com
• WiseTees
• cadelarge Twitter

Craig DeLarge’s Interests:

Aikido (Japanese Martial Art), Small (Communications) Electronics (early adopter), Storytelling, Myths, Archetypes, Proverbs, Cultural Wisdom, Audio Books (www.audible.com), Professional Services Management, Knowlege Networking, Social Media, Enterprise 2.0, Life/Career Strategy, Graphic Novels, Jazz Music especially Brazilian & Bebop

Craig DeLarge’s Groups:

Christian Stronghold Baptist Church - Job & Career Ministry, Design Management Network, National Alliance on Mental Illness,

•    Pharmaceutical Marketing
•    Healthcare Communication & Marketing Association
•    Lifesciences Opportunities in US
•    Knowledge Management Group of Philadelphia
•    eMarketing Association Network
•    Philadelphia Area New Media Association (PANMA)
•    Manhattan Research - eHealth Trends
•    Online Advertising Professionals
•    Marketing 2.0 Technology (Over 3300+ Members)
•    Digital Marketing Inner Circle
•    Philadelphia Interactive Marketing Association
•    Black Executives Network
•    PhilaU Connect
•    LI Live - Philly
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Biotech & Pharma Professionals Network
•    Medical Marketing & Communications Group
•    Johnson & Johnson (re)connected (7500+ Members!)
•    Pharma Marketing and Advertising Group (PMAG)
•    One Laptop Per Child (OLPC)!
•    Design Management
•    Social Media Today
•    Social Media Marketing
•    Pharmaceutical Advertising & PR Network
•    NAMI Friends
•    User Experience
•    Global Interactive Marketing Association
•    International Service Design Network
•    Social Media Mafia
•    v-Fluence Friends & Alumni
•    Health 2.0
•    GSK Employees and Alumni Network
•    eLearning Group
•    AIGA | the professional association for design
•    The Rainmakers foundation
•    KM Edge
•    Johnson & Johnson
•    Enterprise 2.0 Group
•    SLinked
•    Success Minded African Americans
•    IMS Health
•    CBI's eMarketing Forum
•    Secon Life! a reality
•    NAMI
•    Global Healthcare
•    Enterprise3
•    Novo Nordisk, Inc.
•    Internet World - Future of Social Media
•    Pharmaceutical Marketing Coach

Craig DeLarge’s Honors:

2008 IN-AWE Award Winner - NovoMedLink.com & NovoSeven eLearning Program (Team Award)
2008 DTC Perspectives Top 25 (Consumer) Marketer in US Pharma Industry
2007 PharmaVoice 100 (Most Inspiring) Recognition - 'Movers & Shakers' Category
Certified Gallup Organization Strengths Coach

Craig DeLarge’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch