President
Sarasota, Florida Area
- Current
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- President at CactusSky Communications, Inc.
- Past
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- Founder & CEO at AskPatty.com, Inc.
- Business Development Director at DME
- Director of ZLeads at Zimmerman Advertising
- Education
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- Ohio Weslyan
- Recommended
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7 people have recommended Peter - Connections
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337
connections
- Industry
- Marketing and Advertising
- Websites
Peter Martin’s Summary
Peter Martin is the creative force behind Cactus Sky Communications and is considered an eMarketing Expert. He regularly speaks and trains for National Auto Dealers Association (NADA) and National Independent Auto Dealers Association (NIADA) on both eMail Marketing and on Special Finance Marketing. He is regular columnist for many automotive publications and he regularly collaborates with major advertising agencies to develop campaigns to increase response rates of traditional media.
Peter Martin is also the founder of AskPatty.com which is the premier automotive advice site and has one of the industry’s most visited and respected Blogs on the internet. Ask Patty is a safe place where woman consumers can get information on all aspects of buying or servicing vehicles. In order to make the car buying experience more pleasurable for women, Ask Patty introduced a dealership certification program that includes a comprehensive sales and marketing program that provides the dealer with the tools to effectively sell and service female consumers. Ask Patty also includes a comprehensive training program for individuals on staff to help them more effectively communicate with women.
Peter started his automotive career in 1987 with the Ricart Ford organization and was part of the team that took the dealership to the Number 1 Retail Dealer status with the Ford Motor Company. His extensive background in the automotive industry provides him with a keen insight into advertising and marketing.
Peter Martin has been engaged in a wide array of diverse adverting and marketing ventures, ranging from introducing eMail Matching to the auto industry, pioneering the development of the first Video eMail Technology, to development of multi channel marketing which incorporates Direct Mail, Direct eMail and telephony services to increase campaign response rates.
Mr. Martin resides in Sarasota Florida with his wife Angie of 17 years and their five year old son.
Peter Martin’s Specialties:
eMail Marketing, Database Management, eMail Matching, Media Buying, Radio and TV Production, Direct Mail, Web site design. Selling and Marketing to Women
Peter Martin’s Experience
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President
CactusSky Communications, Inc.
(Marketing and Advertising industry)
October 2003 — Present (6 years 3 months)
Cactus Sky Communications one of the premier eMail Marketing agencies in the country with the distinction of over a 90% eMail delivery rate and less than 1% unsubscribe rate. The companies’ ability to deliver eMail mails through SPAM filters and Firewalls and track the recipients’ actions (clicks) provides its clients with an unprecedented marketing advantage.
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Founder & CEO
AskPatty.com, Inc.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2006 — May 2008 (2 years 5 months)
AskPatty.com, Inc. the Number 1 Automotive Advice Site for Women. The Certified Female Friendly Training program designed to assist car dealers sell and provide exceptional customer service to women.
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Business Development Director
DME
(Privately Held; 501-1000 employees; Automotive industry)
December 2003 — December 2004 (1 year 1 month)
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Director of ZLeads
Zimmerman Advertising
(Public Company; 501-1000 employees; Marketing and Advertising industry)
October 2002 — November 2003 (1 year 2 months)
Developed the ZLeads division as well as oversaw new business development in the Automotive Div.ision
Peter Martin’s Education
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Ohio Weslyan
BS , Marketing , 1983 — 1987
Additional Information
Peter Martin’s Websites:
Peter Martin’s Interests:
Scuba Diving, Boating, Lacrosse, Soccer
Peter Martin’s Groups:
NADA, NIADA
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Inbound Marketers - For Marketing Professionals -
Simple Truths
Peter Martin’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
