Cheryl Kellond

Current

• SVP, Advertising Business at ChoiceStream

Past

• Vice President Advertiser Product Marketing at Yahoo!
• Business Champion - Rich Internet Apps - Advertising, Media, Publishing Solutions at Adobe
• Director Product Management at Enterprise Software Startups

3 more...

Education

• Massachusetts Institute of Technology - Sloan School of Management
• University of Chicago

Recommended

1 person has recommended Cheryl

Connections

307 connections

Industry

Internet

Websites

• My RSS feed

Cheryl Kellond’s Summary

I am a game-changing product marketing/management executive who sees the whitespace in the status quo and can fire-up teams to deliver competitive advantage that can't be dislodged. I am passionate about thrilling customers, shaping great companies, and having fun along the way. I thrive on change and am equally as comfortable driving a start-up from concept through growth as guiding an established company through a transformational change in its markets and business.

Career Highlights:

• Delivered $750M of incremental revenue from brand-new products at Yahoo, Adobe, EXP.com, E*TRADE and NEC.

• Delivered the innovative strategies to successfully navigate 3 accelerated growth companies through market-place inflections.

• Captured both the trust and the imagination of over a dozen early adopter users, including: Nathan Myhrvold, Andy Grove, Intuit, Solectron, Business Objects, Time, P&G, Publicis, and Comcast.

Yahoo! Highlights:

• Branded a “rock star” within my first 90 days for wrestling a chaotic video monetization business into accountability and delivering a 3x increase in advertising sell through as a result.

• Championed the $160M Maven Networks video acquisition currently on track for $100M profit and 30% market share by 2010.

• Harnessed my passion and vision for the business into a recruiting tool, building a team of 40 from nearly scratch. I attracted senior leaders from customers and competitors, was the “it” team for rising stars from across the org, and had zero regrettable attrition.

Additional Information

Cheryl Kellond’s Websites:

• My RSS feed

Cheryl Kellond’s Interests:

frustrated triathlete, wanna-be blogger of past fame, pre-bubble fortune, and Web 2.0 glory before web 1.0 was even off the ground...