London, United Kingdom
- Past
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- Head of Sales and Marketing at LBS Accessories Ltd.
- Head of Marketing at InComm Europe
- Head of Wholesale Value Added Services at Virgin Mobile
- Channel Marketing Manager at Virgin Mobile
- Senior Product/Category Manager at DSGi
- Account Executive at AC Nielsen
- Education
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- The University of Reading
- Wantage
- Recommended
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2 people have recommended Chris - Connections
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111
connections
- Industry
- Consumer Electronics
- Websites
Chris Burrett’s Summary
Commercial marketer with extensive experience in launching new products (telecoms, consumer electronics, technology) into the retail sector, and developing sectors into more structured and profitable propositions.
Main focus on start-ups and working with companies and categories in the early stages of growth.
Chris Burrett’s Specialties:
Commercial management
Retail/channel marketing
Product/Category management
PR
Brand marketing
Team development
Chris Burrett’s Experience
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Head of Sales and Marketing
LBS Accessories Ltd.
(Consumer Electronics industry)
February 2008 — March 2009 (1 year 2 months)
LBSA was a consumer electronics start-up launched in November 2007, and closed in March 2009, with a range of own-brand (rxs: redshift) and 3rd party branded products aimed at the mobile lifestyle including, LCD pico projectors, Bluetooth enabled accessories and speakers mainly sourced from China.
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Head of Marketing
InComm Europe
(Financial Services industry)
June 2005 — February 2008 (2 years 9 months)
InComm Europe was a start-up that became a wholly owned subsidiary of InComm, the world’s largest provider of prepayment products and services including debit cards, gift cards, and mobile phone top-up.
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Head of Wholesale Value Added Services
Virgin Mobile
(Public Company; Telecommunications industry)
May 2004 — May 2005 (1 year 1 month)
In this role I was responsible for Virgin Mobile’s revenue from content and services delivered through 3rd party providers. Key responsibilities were:
• The management of the commercial relationships with circa 30 partners made up of content providers, application providers, service providers, and service aggregators.
• The management of services accessible through premium SMS and voice shortcodes, and WAP.
• Responsibility for the relationships with industry bodies including ICSTIS, IMCB, Mobile Data Association, Mobile Broadband Group, and the DTI. -
Channel Marketing Manager
Virgin Mobile
(Public Company; Telecommunications industry)
January 2001 — April 2004 (3 years 4 months)
Whilst in this role I managed the marketing of Virgin Mobile's proposition in our largest accounts including Carphone Warehouse, Dixons Stores Group, Tesco, and Argos. This included:
• Leading the development and implementation of marketing programmes with the retailers.
• Responsibility for the positioning of the Virgin Mobile brand within all retail related media.
• Communicating Virgin Mobile strategies and developments to the retail channel.
• Managing a channel marketing budget of over £6 million per annum.
• Project managing the launch of Virgin Retail’s electronic top-up solution. -
Senior Product/Category Manager
DSGi
(Public Company; DXNS; Retail industry)
April 1997 — December 2001 (4 years 9 months)
Joining as an Assistant Product Manager in PC Peripherals I progressed through the ranks to make Senior Category Product Manager by June 2000 before being asked to join the short lived Jakarta/gameplay.com chain to develop the proposition and oversee the change of brand. My main responsibilities and achievements included:
• Managing PC add-ons and upgrades; accounting for 17% of PC World's turnover (> £200m per annum).
• Instigating and delivering a project looking at the viability of increasing PC World's range of products and services in order to better service the medium sized enterprise and corporate sectors. -
Account Executive
AC Nielsen
(Public Company; VNU; Market Research industry)
April 1995 — March 1997 (2 years)
Working as an Account Executive on the Holiday Booking Audit I managed the relationships with a range of clients including tourist boards, tour operators, travel agents, ferry companies and Eurotunnel.
Chris Burrett’s Education
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The University of Reading
BSc , Agricultural Economics , 1991 — 1994
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Wantage
1991 — 1994
