Burkey Belser

Current

• President and Creative Director at Greenfield/Belser Ltd

Past

• Business Manager at The Righteous Apple
• Circulation Manager at Avant Garde Magazine

Education

• Davidson College

Recommended

2 people have recommended Burkey

Connections

90 connections

Industry

Marketing and Advertising

Burkey Belser’s Summary

Burkey Belser is the president and creative director of Greenfield/Belser, a brand design agency focused on services marketing. He has won hundreds of awards in every major field of graphic design: identity, collateral, Web, periodicals—you name it. Recently, Burkey was one of nine judges for the Communication Arts Design Annual, the oldest and most prestigious design competition in America. Burkey pioneered legal services marketing. Recently, he was awarded the Legal Marketing Association's first ever Lifetime Achievement Award.

In 1997, Burkey was awarded a Presidential Design Award by President Bill Clinton for his design of Nutrition Facts, the nation’s food labeling system, which the New York Times reported to be the most frequently published design of the 20th century (and now the 21st). He is featured in Who’s Really Who, Richard Saul Wurman's compendium that includes “1,000 succinct bios of the most interesting and creative individuals living in the U.S.” He served for two years as the president of the Art Directors Club of Metropolitan Washington.

Greenfield/Belser's work and studio has been featured in over a dozen books and many magazines. Burkey has been quoted on brand design topics by the Wall Street Journal, New York Times, Washington Post, Los Angeles Times and dozens of industry publications.

Burkey is highly-rated as a speaker on topics from branding to information design before professional audiences nationwide. The American City Business Journals has twice sponsored nationwide tours with Burkey as the solo speaker on business-to-business marketing in as many as 18 cities. An accomplished writer Burkey has written for The Washington Post, The Los Angeles Times, The American Lawyer and many other industry magazines. Chapters on branding and design, as well as examples of his work, are included in a dozen books.

Burkey Belser’s Specialties:

Brand strategy, identity development, Web design and development, advertising and media placement, collateral design and production including brochures, newsletters, invitations, announcements, magazine design, direct mail, seminar design, annual reports.

Burkey Belser’s Experience

• President and Creative Director

  Greenfield/Belser Ltd

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  July 1978 — Present (31 years 1 month)

  Burkey Belser is the president and creative director of Greenfield/Belser, a brand design agency focused on services marketing. He has won hundreds of awards in every major field of graphic design: identity, collateral, Web, periodicals—you name it. Recently, Burkey was one of nine judges for the Communication Arts Design Annual, the oldest and most prestigious design competition in America. Burkey pioneered legal services marketing. Recently, he was awarded the Legal Marketing Association's first ever Lifetime Achievement Award.
  
  In 1997, Burkey was awarded a Presidential Design Award by President Bill Clinton for his design of Nutrition Facts, the nation’s food labeling system, which the New York Times reported to be the most frequently published design of the 20th century (and now the 21st).

• Business Manager

  The Righteous Apple

  (Non-Profit; 1-10 employees; Marketing and Advertising industry)

  April 1972 — October 1973 (1 year 7 months)

  I was tasked to develop business for a non-profit African American arts organization to build a profit-making wing of the non-profit organization. The president was Topper Carew, producer of the film, D.C. Cab, and host of a popular Boston television program.

• Circulation Manager

  Avant Garde Magazine

  (Privately Held; 11-50 employees; Publishing industry)

  May 1970 — May 1971 (1 year 1 month)

  I was hired to answer complaint mail from those who had not received issues of their magazine. Within six months, this was cleared up and automated. I then moved to handle the backlog of merchandise orders from the magazine. Within three months this was cleared up and automated. I was asked to clean the subscription list of 250,000 next in order to eliminate duplicates and guarantee the success of earlier assignments. At the end of a year, I was off to India for a year. You should be so lucky.

Burkey Belser’s Education

• Davidson College

  1965 — 1969

Additional Information

Burkey Belser’s Groups:

Art Directors Club of Metro Washington, Legal Marketing Association

•    Web Managers Roundtable

Burkey Belser’s Contact Settings

Interested In:

• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch