Bud Lake

Current

Associate Director of Marketing at IE Business School

Past

Digital Marketing Manager at IE Business School
Marketing Manager at NH Hoteles
Account Planner at Leo Burnett Technology Group

Assistant Account Planner at Ingalls Advertising
Account Executive at ISM Strategic Marketing
Account Coordinator at Arnold Advertising

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Education

IE (Instituto de Empresa)
Boston University - School of Management

Connections

196 connections

Industry

Marketing and Advertising

Bud Lake’s Summary

Many years experience working in advertising agencies in Boston and San Francisco, concentrated in Account Planning with some experience in Account Management. International MBA from IE Business School in Madrid, Spain (top ranked school by FT & Economist) . One year in corporate marketing department at NH Hotels (over 250 hotels in 20 countries) and currently working as a Associate Director of Marketing, recently promoted after one year in position of Digital Marketing Manager.

Bud Lake’s Specialties:

Branding and identity development, marketing research, supplier management, new business development, creative development.

Bud Lake’s Experience

Associate Director of Marketing

IE Business School

(Educational Institution; 201-500 employees; Education Management industry)

September 2007 — Present (2 years 4 months)

Manage the marketing activities of a department of 10 to: 1) support the IE brand, 2) market the 35 different degree programs, 3) drive traffic to the 500+ info sessions, Through use of website, SEM, emailings, on/offline advertising, other web-presence, audio and video content development.
Digital Marketing Manager

IE Business School

(Privately Held; 201-500 employees; Education Management industry)

October 2006 — September 2007 (1 year )

Responsible for online advertising analysis, planning, negotiation and develpment. Working with various brand development issues, website redesign and develpment of marketing materials including brochures and direct mail.
Marketing Manager

NH Hoteles

(Public Company; 10,001 or more employees; Leisure, Travel & Tourism industry)

October 2004 — October 2005 (1 year 1 month)

Managed two technology projects from design to implementation. First project delt with development of interface to suvey hotel guests upon checkout using touch screen Tablet PCs with online results to give easy access to all worldwide business units. Second project delt with develpment of online system to report and analyse effectiveness of all marketing activites of all business units worldwide.
Account Planner

Leo Burnett Technology Group

(Public Company; 11-50 employees; Marketing and Advertising industry)

December 1999 — June 2000 (7 months)

Managed strategic brand planning process, marketing research and aided in creative development for technology and internet clients.
Assistant Account Planner

Ingalls Advertising

(Privately Held; 51-200 employees; Marketing and Advertising industry)

March 1999 — November 1999 (9 months)

Organized and managed multiple qualitative and quantitative research projects. Developed methodologies, screeners and discussion guides to support research. Moderated focus groups, store intercepts, one-on-one, man-on-the-street and in-home interviews. Collaborated on new business pitch teams including: Reebok Outlets, Price Chopper. Worked on Agency accounts including: Raddison Hotels, Price Chopper, and Citizens Bank.
Account Executive

ISM Strategic Marketing

(Privately Held; 51-200 employees; Marketing and Advertising industry)

February 1999 — November 1999 (10 months)

Managed small hotels marketing program for the Islands of the Bahamas account.
Account Coordinator

Arnold Advertising

(Privately Held; 201-500 employees; Marketing and Advertising industry)

September 1996 — February 1998 (1 year 6 months)

Developed screeners and discussion guides to support research. Moderated focus groups, one-on-one, and man-on-the-street. Collaborated on new business pitch teams including: Playskool, Apple, The Hartford and Century 21. Worked on Agency accounts including: McDonalds, BellAtlantic, FleetBank and Volkswagen.

Bud Lake’s Education

IE (Instituto de Empresa)

IMBA , 2003 — 2004

Activities and Societies:

Marketing Club, Student Speaker
Boston University - School of Management

BSBA , Marketing & International Management , 1992 — 1996

Activities and Societies:

Student Governement, Peer Advisor, Class Agent Board, Alumni Activities, Student Speaker Activities