
Product Management Manager at PT Aplikanusa Lintasarta
Indonesia

Product Management Manager at PT Aplikanusa Lintasarta
Indonesia
Budi Wiyono currently is a Product Management Manager since 1 year ago. With previous experience as a VAS Product Manager for 6 years in Marketing dept (2002-2009) & additional 5 years as a System Analyst & Developer in Product Development environment (1997-2002) in the same company, he has a very strong product and people management skill, as well as technical background. The company that he is currently working for is PT Aplikanusa Lintasarta (is part of Indosat Group),a major player on data communication services in Indonesia, which employs +/- 1200 personnel for handling 1500 corporate customers.
Key Performance Indicators (KPI):
* Time to market
* Product Profitability
* Effective utilization of resources
During his role in Product Management, he has a very close inter working and coordination with Sales team , development team, regional team and operational team, as well as with customers as the key stakeholders. Therefore he has been performing very strong skill and experience of people and project management , as the product life cycle itself requires a correct implementation of project management methodology.
From Marketing point of view of, Budi has depth experience in Product Management, such as Strategy of segmentation, targeting, positioning and Tactical 4P (Product, Pricing, Promotion and Placement). In addition, Budi also as an MarComm & Online Marketing practitioner.
From technical skill set point of view, Budi has very strong Familiarity in Data Communication Services, VAS environments, IP networking services, IP Telephony Services, Application Development Services and GSM Environment.
(Privately Held; 501-1000 employees; Telecommunications industry)
July 2007 — Present (2 years 5 months)
Product Management Manager of Marketing Dept is currently his primary role in the Marketing Division in PT. Aplikanusa Lintasarta.
In relation to his assignment as Head of LINTASARTA’s Product Managers, his responsibilities are managing 6 Product Managers, such as:
• Product Manager for Internet products
• Product Manager for Teresterial Data Communication products
• Product Manager for VSAT Data Communication products
• Product Manager for Manage Services products
• Product Manager for New VAS products
He also manages new Product Development coordination with Development Division, also Selling coordination with Sales Division and Regional Division.
(Privately Held; 501-1000 employees; Telecommunications industry)
March 2006 — July 2007 (1 year 5 months)
Product Manager of VAS was his primary role in the SME Division in PT. Aplikanusa Lintasarta.
In relation to his assignment as Product Manager of VAS, his responsibilities were in product management area, such as:
• Strategy: Segmentation, Targeting & Positioning
• Tactics: Marketing Mix
• Value: Brand Management
He also managed product & strategy skills (consultancy) for Account Executive & Account Managers of SME/Sales and Regional Division.
(Privately Held; 501-1000 employees; Telecommunications industry)
July 2003 — January 2006 (2 years 7 months)
Product Manager of VAS was his primary role in the Marketing Division in PT. Aplikanusa Lintasarta.
In relation to his assignment as Product Manager of VAS, his responsibilities were in product management area, such as:
• Strategy: Segmentation, Targeting & Positioning
• Tactics: Marketing Mix
• Value: Brand Management
He also managed product & strategy skills (consultancy) for Account Executive & Account Managers of Sales/Regional Division.
(Privately Held; 501-1000 employees; Telecommunications industry)
January 2002 — July 2003 (1 year 7 months)
As System Analyst of VAS & E-Business Development Dept, he was a leader of 4 team members Product Development Team. He was responsible for identifying processes and developing solutions with consideration to provide new products or quality improvement of products.
He successfully finished the following projects:
• Network Management Server Application
• Mobile Application Development (Premium SMS)
• Mobile Banking Application
• EBusiness Application Development
Technical Environment:
• IBM Compatible PC, Digital Alpha, Sun Sparc, Cisco Routers
• Internet Servers, Web Application Server, Wireless Application Server, Middleware
• Web Development: RDBMS, XML, Java Enterprise Edition 2
• Networking: SNMP protocol, TCP/IP
(Privately Held; 501-1000 employees; Telecommunications industry)
July 2001 — December 2001 (6 months)
As System Analyst of Product Development I Dept, he was a leader of 5 team members in Product Development section within Development Division. He was responsible for identifying processes and developing solutions with consideration to provide new products or quality improvement of products.
At the assignment, he has successfully finished various projects such as:
• Bayaronline.com Application Development
• Bank Indonesia Application Reengineering
• Internet Banking for ATM Bersama (Proof of Concept)
• Wholesale Internet Infrastructure Development
• Internet Data Center Infrastructure Development
Technical Environment:
• IBM Compatible PC, Digital Alpha, Sun Sparc
• Internet Servers, Web Application Server, Wireless Application Server, Middleware
• Web Development: Java, RDBMS, XML
• Online Banking: ISO8583
(Privately Held; 501-1000 employees; Telecommunications industry)
November 1997 — June 2001 (3 years 8 months)
He was involved in analysis and design of Internet Network and Application in the Development and Engineering section, Internet Service Division. He was responsible for Identifying process and developing solution with consideration to onsite implementation obstacles.
The responsibilities were grouped by three different areas, namely:
• Networking Development and Support
• Application Development and Support
• Customer Site Development and Support
(Education Management industry)
January 1997 — November 1997 (11 months)
As Lecturer in the University, he was involved in day-to-day course of the following areas:
• Digital Technique
• Microprocessor
• Software Engineering
• Management Information System
• PC Networking
S1 , Electro Technics , 1991 — 1997
2007 Middle Management Leadership
2007 Problem Solving
2007 Maximize Profit with Marketing Innovations
2006 Creative Thinking
2005 Integrating Sales & Marketing
2005 3G, WiFi & WIMAX: Business Opportunity for Broadband Service
2005 Marketing Intelligent: Unmasking Competitor’s Hidden Strategy
2005 New Product Development & Launching Plus
2005 GSM Billing System
2005 Intelligent Network Overview
2005 GSM Introduction
2005 Integrating Sales & Marketing
2005 3G, WiFi & WIMAX: Business Opportunity for Broadband Service
2004 Marketing Intelligent: Unmasking Competitor’s Hidden Strategy
2003 New Product Development & Launching Plus
2003 Advance Product Management
2003 Product Management
2003 Banking Business Process
2003 Project Management
2002 m-Commerce for Profitable e-Commerce
2002 Supply Chain Management & Customer Relationship Management
2000 Secure Electronics Transaction (SET): Certificate Authority Outline
2000 VoIP Billing System
2000 CCNA Pre Exam Course
it technology, various VAS applications, mobile applications, investing, culinary adventure, travel
MarkPlusCLUB (The Marketing Champions Community), WATR (Investor Club)