Ben Sykes

Product Designer + Experience Strategist - Since '95

San Francisco, California (San Francisco Bay Area)

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Ben Sykes's Overview


500+ connections


Ben Sykes' Experience

Board of Advisors - User Experience


Privately Held; 11-50 employees; Internet industry

May 2013Present (1 year 5 months)

The ultimate co-browse experience.

Experience & Product Design


Privately Held; 1-10 employees; Internet industry

August 2014Present (2 months)

Bitcoin ↔ Amazon Marketplace

Experience & Product Design

Reciprocity, Inc

Privately Held; 11-50 employees; Computer Software industry

August 2014Present (2 months)

gGRC - Making governance, risk management, and compliance easy!

Advisor - Experience & Product Design


Privately Held; 1-10 employees; Computer Software industry

May 2013Present (1 year 5 months) San Francisco Bay Area

Pinterest meets market intelligence and the Internet Of Things (IoT)

User Experience Design Instructor


Educational Institution; 51-200 employees; Education Management industry

July 2013Present (1 year 3 months) San Francisco Bay Area

• Various Workshops
• Job Search Stand-Up for the UX Immersive class.

User Experience Design Strategy Consulting & Training

Self Employed

Self-Employed; Myself Only; Computer Networking industry

January 2009Present (5 years 9 months) San Francisco Bay Area

Some Clients include:

• StyledOn ( | Business & interaction strategy. UI Spec. (Launched)
• YouSendIt's NEW workspace UI | Product vision & UI Spec. (Launched)
• All For Good ( (Launched)
• The Craigslist Foundation
• Clark Walker (Launched)
• Sean Lawlor Artists Trust
• (Launched)
• Samesurf ( | Product Design & UI Spec (Launched)
• Motion Picture: Now Here

Adjunct Professor - Interaction Design

San Francisco State University

Educational Institution; 1001-5000 employees; Higher Education industry

March 2014May 2014 (3 months) San Francisco Bay Area

Interaction Design

Curriculum Designer & Instructor - UX Immersive Apprentice Program


Educational Institution; 51-200 employees; Education Management industry

October 2013May 2014 (8 months) San Francisco Bay Area

• Designed the core curriculum for the global UXDI Apprentice Program
• Teach supplemental technical and professional training for working UX professionals.

Advisor - Experience & Product Design


Privately Held; 1-10 employees; Hospital & Health Care industry

August 2013December 2013 (5 months) San Francisco Bay Area

Advisor - Experience & Product Design

TeleportHQ, Inc.

Privately Held; 1-10 employees; E-Learning industry

May 2013September 2013 (5 months) San Francisco

• Re-inventing the way experts, educators, and organizations connect with their clients and partners.

Conversion Design Consultant


Privately Held; 11-50 employees; Internet industry

April 2013May 2013 (2 months) San Francisco Bay Area

• Designed multiple pricing and landing pages around various conversion principles : social proof, authority, and commitment.



Privately Held; 1-10 employees; Internet industry

February 2013March 2013 (2 months)

• Disruptive venture capital

Senior User Experience Designer (GDP - BigData)


Public Company; 10,001+ employees; GOOG; Internet industry

March 2012December 2012 (10 months) Mountain View, CA

• Self-service dash boards, backed by a unified data warehouse. #bigdata #plx

• Google Help & Feedback and Innovative Customer Support Systems.
-- URL:

Senior User Experience Designer (AdWords)


Public Company; 10,001+ employees; GOOG; Internet industry

March 2011March 2012 (1 year 1 month) Mountain View, CA

• Help Genie (AdWords Help - Launched)

• Campaign Bid Simulator (Launched)

• Display Ad Builder

• Opportunities for Sitelinks (Launched)

• Display Targeting Tab (Launched)

• Remarketing Changes (Launched)

• Opportunities & Alerts (Launched)

• Ad Status & Policy (Launched)

* Filed 1 patent application related to AdWords
* Contracted for 4 months prior to being converted to FTE.

Manager of User Centered Design

Cisco Systems

Public Company; 10,001+ employees; CSCO; Computer Networking industry

20082009 (1 year)

• WebEx & WebEx Connect
• Cisco Unified Personal Communicator
• Enterprise Instant Messaging Clients
• Web 2.0 Management Portal

Product Manager - User Experience Lead - GFS MSN Live


Public Company; 10,001+ employees; MSFT; Computer Software industry

20062008 (2 years)

• GFS/MSN Ignition Portal - Microsoft Sharepoint (Launched)
• TSP Plug-in for Visual Studio (VSTF) (Launched)
• Microsoft Online Suite (saas)

American Idol - Associate Creative Director

Fluid Audio Networks

Privately Held; 11-50 employees; Internet industry

September 2005August 2006 (1 year) Greater Los Angeles Area

• Social network for fans and artists separate from the TV show, yet under the American Idol brand
• Print collateral (Rolling Stone, Music Connection)

United States Marine Corps Infantry

United States Marine Corps

Government Agency; 10,001+ employees; Military industry

October 20012006 (5 years) 2nd Battalion 23rd Marines

• Operation Iraqi Freedom
• Provided humanitarian support.
• Part of the "21 Days to Baghdad" documentary..
• Made decisions under extreme pressure and noise
• Combat Leadership

Product Manager User Experience :

Privately Held; 51-200 employees; Internet industry

20042005 (1 year)

• Search engine:
• BlogSource - Social blogging platform

Lead UI Design - Sr. Web Developer - Services

SOA Software

Privately Held; 51-200 employees; Computer Software industry

January 2001January 2004 (3 years 1 month) Santa Monica, CA

Under Digital Evolution (prior to name change)

• Project Director – EMTM (Interactive Training)
• Sr. Web Developer – Digev Corporate Web Site
• Project Manager / Dev – Corporate Intranet
• Sr. UI Designer – Sony APG Intranet
• UI Designer – Nissan Brand Performance System
• Flash Developer – The Zenith Insurance
• Lead Developer – Hewlett Packard CRM Site.

Creative Lead & Founder

Superfly Industries LLC

March 19952004 (9 years)

• 200 + client base
• Warner Brothers Music • Oracle • 5G Wireless
UCLA Portal • Siderean • NASA • NSA • Many More

Camera P.A. - Film: American Beauty

DreamWorks Animation

Public Company; 1001-5000 employees; DWA; Animation industry

December 1998February 1999 (3 months) Greater Los Angeles Area

Under DreamWorks SKG

• Provided all panaflex video monitor feeds for the Director Sam Mendes, Writer: Alan Ball, and producers.
• Worked closely with the 1st & 2nd A.C.'s and Director of Photography Connie Hall.

Property Assistant Art Department - Film: Murder In The First

Warner Bros. Entertainment Group of Companies

Public Company; 10,001+ employees; TWX; Entertainment industry

December 1993January 1994 (2 months) Greater Los Angeles Area

• Director: Marc Rocco
• Production Company: Three Marks Productions
• Northridge Crew

Assistant Production Coordinator - TV: Melrose Place

Spelling Television

June 1993August 1993 (3 months) Greater Los Angeles Area

• Filled in during the double episode season.
• Assisting in managing of the production office, and acted as a fill-in liaison to cast and crew for production team.

Motion Picture Casting

Independant Consultant

19911993 (2 years) Greater Pittsburgh Area & Los Angeles, CA

Films Include:

• Money for Nothing - Dir. Ramon Menendez
• Blind Spot - Hallmark Hall of Fame
• The Fire Next Time - CBS Entertainment
• The Cemetery Club - Dir. Bill Duke - Touchstone Pictures
• Hoffa - Dir. Danny Devito - Jersey Films
• Citizen Cohn - Dir. Frank Pierson - HBO Pictures
• Innocent Blood - Dir. John Landis - Warner Brothers
• Striking Distance - Dir. Rowdy Herrington

Ben Sykes' Projects

  • Experiment : Flash based 3D space (Launched)

    Team Members: Ben Sykes

    Using an object randomizer and and z-level plugin I was able to replicate an endless astroid field in space.

  • Experiment : RFID Proximity Tweeting (Launched)

    Team Members: Ben Sykes

    Using the home automation software (Homeseer) coupled with the iAutomate RFID plugin and some low-level c# code, I was able to auto tweet randomized messages when I was within a set proximity of the RFID antenna. e.g. "Ben has left the building" etc.

  • Experiment : Interactive Desktop (Launched)

    Team Members: Ben Sykes

    Based on my research, when a user looks at a picture of chocolate cake, they can infer taste, texture and a whole host of other types of data based on previous experience. All of this is done without the cake being present. In addition, it is clear that "brain does not know the difference between what it sees in its environment and what it remembers, because the same specific neurons fire." Nevertheless, the goal of this experiment was to track memory, using photo and physics realistic objects as an interface. The assumption was that due to increased and realistic interactions, the user would create a stronger memory (neuro pathway association) and ultimately have a more memorable experience.

  • Experiment : Interactive Video Widgets

    Team Members: Ben Sykes

    Think Eliza/SIRI for video. This concept "module minis" was conceived in 2004. The idea being video & voice xml mapped to user entered or spoken keywords ultimately creating a seem-less human to video based human avatar interactive experience.

  • Experiment : Mobile Groups App Exploration

    Team Members: Ben Sykes

    Rapid design concept iteration around existing mobile group apps and the ways to make them better.

  • Experiment : WW2 Dossier CV (Launched)

    Team Members: Ben Sykes

    A skeuomorphic resume that can be folded into a mini take with contact details.

Ben Sykes' Volunteer Experience & Causes

  • Volunteer Experience

    • Experience Design Contributor

      All For Good (Our Good Works)
      • Social Services
      June 2010 present (4 years 4 months)

      Advanced search design

    • Founder

      Semper Help, Inc.
      • Education
      January 2010 present (4 years 9 months)

      Semper Help, Inc. is a California 5013c dedicated to help translate prior military personnel & leadership skills into the private sector. Our services are focused on education & private sector management training.

  • Volunteer Interests

    • Causes I care about:

      • Children
      • Education
      • Human Rights
      • Poverty Alleviation
    • Organizations I support:

      • Wounded Warrior Project

Ben Sykes' Skills & Expertise

  1. User Experience
  2. User Interface Design
  3. Interaction Design
  4. User Experience Design
  5. User-centered Design
  6. Usability Testing
  7. Information Architecture
  8. Web Design
  9. Human Computer Interaction
  10. Mobile Devices
  11. Heuristic Evaluation
  12. User Interface
  13. Contextual Inquiry
  14. Rapid Prototyping
  15. OmniGraffle
  16. Google Adwords
  17. Google Analytics
  18. HTML
  19. Online Advertising
  20. Usability
  21. Team Building
  22. Experience Design
  23. Product Management
  24. Agile Project Management
  25. Strategy
  26. Teaching
  27. Curriculum Design
  28. Mentoring
  29. Product Design
  30. Paper Prototyping
  31. Team Management
  32. User Research
  33. User Stories
  34. User Scenarios
  35. Mobile Interface Design
  36. User Interface Specifications
  37. Web Interface Design
  38. Public Speaking
  39. Start-up Consulting
  40. Management
  41. Strategic Planning
  42. Agile Methodologies
  43. Analytics
  44. SEM
  45. Leadership
  46. Product Launch
  47. Product Innovation
  48. innovation games
  49. Wireframes
  50. Wire Framing

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Ben Sykes' Additional Information

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