Ben Straley

Current

Instructor at University of Washington Extension
CEO at Meteor Solutions

Past

Co-Founder, Principal at Spring Creek Group
Director of Marketing at Judy's Book
E-Commerce and Internet Business Development Director at Salton, Inc

Sr. Product Marketing Manager at Sanctum
Product Manager (Intern) at Real Networks
Product Manager at Walt Disney Internet Group
Product Manager at Disney Internet Group
Technical Producer at ESPN Internet Ventures
Associate Producer - Creative Services at Starwave
Research Coordinator at Seattle Children's Home
Mental Health Specialist at Seattle Children's Home

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8 more...

Education

Kellogg School of Management
Colorado College
Lakeside School

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Recommended

6 people have recommended Ben

Connections

400 connections

Industry

Internet

Websites

Ben Straley’s Summary

Meteor Solutions is the first technology platform that enables marketers to measure and optimize online word of mouth with the precision of paid media.

Ben Straley’s Specialties:

Social media marketing, consumer marketing, online marketing, product marketing, product management, project management, strategic analysis and planning, E-Commerce management, business development, general management, IT management

Ben Straley’s Experience

Instructor

University of Washington Extension

(Professional Training & Coaching industry)

January 2009 — Present (11 months)

Lead instructor and curriculum developer for the UW Extension's Advanced Interactive Marketing certificate program for mid-career professionals.
CEO

Meteor Solutions

(Online Media industry)

November 2007 — Present (2 years 1 month)

Meteor Solutions (fka Reach Machines) is a Seattle-based software-as-a-service company that enables online advertisers and publishers to measure and optimize word of mouth with the precision of paid media.
Co-Founder, Principal

Spring Creek Group

(Internet industry)

September 2006 — September 2008 (2 years 1 month)

SCG is the leading social media marketing agency in the Pacific Northwest. Our clients include global brands as well as venture-backed start ups.
Director of Marketing

Judy's Book

(Privately Held; 11-50 employees; Internet industry)

July 2005 — July 2006 (1 year 1 month)

- Led marketing strategy and execution for fast-growing local search and community networking web site.
- Built and managed an accomplished and effective team of hungry marketing professionals
- Drove brand awareness, member acquisition, and member retention strategy and tactical campaigns including advertising planning and buying, creative development, direct marketing, community development, and promotions.
- Led corporate communications including positioning, messaging, and tactical planning. Serve as a company spokesperson. Oversee public relations program resulting in high-profile coverage including New York Times, Businessweek, Forbes.com, Red Herring and others.
- Directed market analysis, performance measurement, reporting and budgeting.
- Managed user experience product team responsible for the design and development of user features, and site design look and feel.
E-Commerce and Internet Business Development Director

Salton, Inc

(Public Company; 1001-5000 employees; SFP; Consumer Goods industry)

May 2003 — June 2005 (2 years 2 months)

General Management
Sr. Product Marketing Manager

Sanctum

(Privately Held; 51-200 employees; Computer Software industry)

December 2001 — May 2003 (1 year 6 months)

Product marketing of AppScan, the leading suite of Web application security testing products.
Product Manager (Intern)

Real Networks

(Public Company; 501-1000 employees; RNWK; Internet industry)

June 2000 — August 2000 (3 months)

MBA Summer intern in Media and Distribution group.
Product Manager

Walt Disney Internet Group

(Public Company; DIS; Internet industry)

1999 — 1999 (less than a year)
Product Manager

Disney Internet Group

(Public Company; 10,001 or more employees; DIG; Internet industry)

January 1999 — August 1999 (8 months)

Product Management of GO Network registration and billing platform.
Technical Producer

ESPN Internet Ventures

(Public Company; 51-200 employees; Internet industry)

January 1998 — December 1998 (1 year )

Produced and managed online marketing and reporting systems for ESPN Internet Ventures (a JV between Starwave and ESPN).
Associate Producer - Creative Services

Starwave

(Privately Held; 201-500 employees; Internet industry)

January 1997 — December 1997 (1 year )

Produced online promotions of in-house services and third-party sponsorships on Starwave operated sites including ESPN.com, NBA.com, NFL.com, Nascar Online, and ABCNEWS.com.
Research Coordinator

Seattle Children's Home

(Non-Profit; 51-200 employees; Mental Health Care industry)

May 1994 — December 1996 (2 years 8 months)
Mental Health Specialist

Seattle Children's Home

(Non-Profit; 51-200 employees; Mental Health Care industry)

September 1993 — April 1994 (8 months)

Ben Straley’s Education

Kellogg School of Management

MBA , Marketing and Corporate Strategy , September 1999 — June 2001
Colorado College

BA with Distinction , Psychology, Pre-Med , 1989 — 1993

Activities and Societies:

Dean's List, Varsity Men’s Soccer, Appointed Member - Faculty Selection Committee, Venture Grant Recipient, Presenter - American Psychology Association 1992 Midwestern Meeting, Psi Chi Honors Society.
Lakeside School

1985 — 1989