Bernardo Sosa

Current

Research Consultant at MITX

Past

Consultant at Bosch
Campaign and Marketing Manager at Pandemic Labs
Marketing Consultant at PANalytical

Project Leader Sales at Consorcio Red Uno
Founder at versolutions.net
Summer Intern at Siemens ICN

see less...

3 more...

Education

Babson College - Franklin W. Olin Graduate School of Business
Instituto Tecnológico Autónomo de México
Technische Universität Dresden

Deutsche Schule Alexander von Humboldt

see less...

1 more...

Recommended

3 people have recommended Bernardo

Connections

154 connections

Industry

Internet

Websites

Bernardo Sosa’s Summary

Babson MBA grad with telecom engineering background and significant sales experience in telecom services. Marketing consultant with focus on Social Media Marketing. New Media evangelist and passionate blogger with interest in the web 2.0, social media and emerging social technologies. Opportunity obsessed entrepreneur/intrapreneur.

Bernardo Sosa’s Specialties:

Sales of High-Tech Products.
Account and Project Management.
Marketing consulting and Social Media Marketing expertise.
New Media and Web 2.0 technologies implementation and usage.

Bernardo Sosa’s Experience

Research Consultant

MITX

(Non-Profit; Information Technology and Services industry)

April 2008 — Present (1 year 4 months)

Designed and developed research study that defined and quantified the Digital Marketing, Media and Technology Industry in New England for 2 consecutive years. This first-of-its-kind research study is key for MITX’s strategy and membership development.
Consultant

Bosch

(Privately Held; Automotive industry)

August 2008 — March 2009 (8 months)

Selected as team member for Babson's Joint Management Consulting Field Experience Program with the Nürnberg-Erlangen University in Germany.
Developed study assessing Bosch's purchasing activities in Mexico. Provided recommendations for improvement both from the internal process/structure and the external Mexican automotive conjuncture perspectives.
Campaign and Marketing Manager

Pandemic Labs

(Marketing and Advertising industry)

June 2008 — November 2008 (6 months)

Campaign Management: Designed, implemented and managed social media marketing campaigns and viral marketing initiatives for startups, mid-size companies and major consumer brands. Projects included: an online video campaign for a major sports clothing brand that reached more than 2 million views and triggered a tenfold increase in traffic; a social media optimization project for a web startup that tripled visitor-to-sales conversion rate.

Marketing: Authored several case studies for marketing purposes. Developed proposals and negotiated new projects with prospective clients, surpassing personal revenue target for the summer.
Marketing Consultant

PANalytical

(Public Company; 501-1000 employees; Electrical/Electronic Manufacturing industry)

September 2007 — May 2008 (9 months)

Consulted PANalytical's Marketing Department and issued recommendations as part of Babson's Consulting Alliance Program.
Project Leader Sales

Consorcio Red Uno

(Public Company; Telecommunications industry)

August 2005 — August 2007 (2 years 1 month)

Managed and extended ATM Network Project for BBVA Bancomer, Telmex’s largest and most critical account. Developed methodology to drastically reduce lead times and deliver installations before deadline.
Managed 5 key accounts in the Monterrey region, which accounted for 35% of total revenue from the region.
Increased revenue by 40% from IXE Banco account by upgrading Cisco equipment and doubling bandwidth of existing 90-branch network.
Founder

versolutions.net

(Internet industry)

June 1998 — September 2005 (7 years 4 months)

Created and managed web-development startup through commercial offer and strategy development.
Successfully delivered and maintained web-based projects for 30 Mexican companies of different sizes.
Pioneered the implementation of blogs as a marketing tool for Mexican small and medium enterprises.
Summer Intern

Siemens ICN

(Public Company; si; Industrial Automation industry)

April 2004 — September 2004 (6 months)

Consultant Support for Siemens Information & Communication Networks, Enterprise Communications in Munich, Germany.
Managed web extranet and created marketing materials to support consulting firms deploying Siemens communication systems countrywide.

Bernardo Sosa’s Education

Babson College - Franklin W. Olin Graduate School of Business

MBA , Entrepreneurship, Marketing , 2007 — 2009

Second Runner-up in the Douglas Foundation Graduate Business Plan Competition

Activities and Societies:

Director of Technology and Chief Designer, 2008 Babson Forum on Entrepreneurship & Innovation.
VP of Marketing & Communications, Babson Latin America Business Club.
Marketing Director and member of the Organizing Committee Latin America Entrepreneurship Forum 2009.
Instituto Tecnológico Autónomo de México

2000 — 2006
Technische Universität Dresden

Exchange Student , Mobile Communications , 2003 — 2004

DAAD Scholar, ITAM-DAAD Academic Exchange Program
Deutsche Schule Alexander von Humboldt

Abitur , Math , 1984 — 1999

Activities and Societies:

Member of the Choir of the German School from 1994 to 2002