LinkedInBryony Thomas

Bryony Thomas

Speaker, Award-winning Author and Founder of Watertight Marketing

Bristol, United Kingdom
Marketing and Advertising
  1. Watertight Marketing,
  2. Bryony Thomas - Marketing Speaker | Author | Consultant
  1. Cambridge Marketing College,
  2. Experian Integrated Marketing,
  3. Self-employed
  1. University of the West of England
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Watertight Marketing

Watertight Marketing


– Present

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Bryony Thomas is a captivating marketing speaker, and best-selling author of Watertight Marketing (Panoma Press, £14.99). Billed by Start Your Business Magazine as “a must for small businesses." and Winner of a National Indie Excellence Book Award in 2014. It was described by one MD as “the entrepreneur’s essential marketing manual”. By another, as the “best business book I’ve ever read.”

This 5-star business book, brings together Bryony’s extensive experience and many hats. First as a marketing agency bod, working on clients like Microsoft and Dell. As client-side director of marketing for ClarityBlue; a 200-person business that sold for £85m. And then, as director of marketing in the integrated marketing division of FTSE 100 company, Experian.

In 2008, Bryony started the journey towards what is today the Watertight Marketing methodology, working with ambitious growing businesses delivering 12-month marketing transformation programmes. Through her book, her speaking, her events and her hands-on support, Bryony Thomas now gives small business owners the clarity and the structure to step off the roller coaster. To get their marketing to put their business on a sustainable upward curve. Bryony Thomas is The Watertight Marketer.

But, her most important job is as Mummy; she can be often found playing in the sand pit with her daughter or snuggled up with her soppy grey tom cat, Dylan.

Oh, and, she also loves a strong cup of tea. Milk, no sugar. And, if you’re getting the biscuits in, Bryony will have a pink wafer!

Clear | Practical | Inspirational


Watertight Marketing: Delivering long-term sales results(Link)

Panoma Press
January 2013

Top 10 Best Seller - Amazon - Small Business Marketing

"If you’re running a small business and think your marketing activity is as good as it can be, read this book. If you think your marketing could be better, read it twice.” Stephen King, Managing Director, F-works

Are you wasting your money on marketing?
(Panoma Press – RRP £14.99)

Most businesses are. They’ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket.

Watertight Marketing is no ordinary marketing book. There’s no jargon. And it’s not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It’s the book on marketing that makes all the others make sense.

Following the process laid out in this book puts you in control of your business growth. You’ll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve.



Watertight Marketing
– Present (6 years 1 month)Bristol, United Kingdom

(Formerly Clear Thought Consulting Ltd)

Being an entrepreneur is emotional. You put yourself out there. You risk it all.

Let’s take a bit of the pressure off by giving you the space and structure to think clearly about your marketing.

Join the Watertight Marketing Movement: The award-winning book, Watertight Marketing, is the entrepreneur’s essential marketing manual. And, when you grab your copy you join the movement too. Simply register your book for FREE to receive the powerful set of companion material. There’s a practical pen & paper exercise to guide you gently though making all the key ideas work for your business growth.

Need some marketing support? If you're looking for someone to guide you through putting a marketing operation in place, prepare a marketing strategy, or do some hands-on marketing to drive sales results for your business - check out the Watertight Marketing Accredited Consultant Directory.

Want to work directly with Bryony Thomas - The Watertight Marketer? Bryony focuses solely on equipping entrepreneurs with the marketing fundamentals they need to take calm control of their business growth. You can book Bryony as a speaker, join one of Bryony's online programmes, public events, or work with her to create a powerful tailored programme for your business.

Business Speaker

Bryony Thomas - Marketing Speaker | Author | Consultant
– Present (3 years 10 months)

Bryony Thomas is a captivating professional speaker whose no-nonsense style makes audiences sit up and listen. More importantly, she gives them the practical tools and energy to actually do something as a result. With engaging use of memorable analogies, Bryony’s ideas will click and stick. She skilfully adapts her content to suit the needs of her audience, both through thorough preparation, and by being extremely quick-witted and intuitively responsive to the audience in front of her. Be it intimate workshops to addressing the conference floor, Bryony delivers.

Keynote talks are drawn from her award-winning book, Watertight Marketing, which captures the experience built up over nearly two-decades of working with the some of the country’s most demanding and ambitious clients including Microsoft, Dell, Experian, and many a small business that will one day be this large!

Bryony delivers phenomenal value when booked to deliver:
- Keynote talks at conferences for entrepreneurial audiences
- Practical workshop sessions for people wanting to get sales results from marketing
- Facilitated away days for Boards and Sales & Marketing teams to map out a step-up programme for their ambitious business

Added extras: A truly great event extends beyond the day, and reaches further than the delegates in the room. When you book Bryony for your event, she will design a package that can include:
- Signed copies of her 5-star book as pre-event promotion or registration incentive
- Pre-event guest posts to help drive delegate registrations
- Pre-event taster video to promote the event and generate excitement
- Social media engagement before, during and after the session to deepen and extend your reach
- A digital extension of the session, for example a Hangout or webinar
- Competitions to win a year's access to the the Watertight Marketing Members' Club



Cambridge Marketing College
(2 years 5 months)

Director of Marketing

Experian Integrated Marketing
(3 years 8 months)

Freelance Marketing Consultant

(1 year 9 months)

Marketing Specialist

Lloyds TSB
(7 months)

Senior Account Manager

Mason Zimbler
(3 years 2 months)

Recruitment Consultant

Appoint Personnel
(1 year 1 month)

Campaign Assistant

ActionAid's National Telephone Team
(2 years 7 months)

Honors & Awards

National Indie Excellence Book Awards - Winner


Winner: Marketing & PR Category - Watertight Marketing, by Bryony Thomas

The National Indie Excellence Awards exists to help establish self-publishing as a strong proud and facet of the publishing industry. Recognising authors that put their heart and soul into their work, the NIEA is proud to be a champion of self-publishers and small and independent presses that go the extra mile to produce books of excellence in every aspect.

UK Online Marketing Bloggers & Influencer - Top 20


"To develop this list, we defined online marketing as the practice of using digital channels to attract and acquire customers. The bloggers selected for the list write consistently about topics such as search engine marketing and optimization, social media marketing, content marketing, online public relations and similar topics. The only way to be included on this list is to be based in the UK, write and share original content about online marketing. Your relevancy to the topic is most important. We also look at metrics to determine the size of your audience and their level of engagement with your content."

CIM Book of the Month: Watertight Marketing

Chartered Institute of Marketing

Andy Fernandez from the Chartered Institute of Marketing says:

“Marketing is central to any organisations’ growth, but in reaching for that growth marketers must ensure that they are talking the language of business. This will help them to become a convening force within the organisation and will gain the respect and credibility of their peers. Watertight Marketing is an excellent guide on how to achieve that whilst giving them the strategies needed to grow their business.”

Additional Honors & Awards

Bond Pearce Prize for Bristol Business School's Best Full-Time MBA Student 2006

Test Scores

Myers Briggs Classification

Score: ENTJ

From Wikipedia: "ENTJs are among the rarest of types, accounting for about 2–5% of those who are formally tested. They tend to be self-driven, motivating, energetic, assertive, confident, and competitive. They generally take a big-picture view and build a long-term strategy. They typically know what they want and may mobilize others to help them attain their goals. ENTJs are often sought out as leaders due to an innate ability to direct groups of people. Unusually influential and organized, they may sometimes judge others by their own tough standards, failing to take personal needs into account."


Gradwell Marketing Transformation Programme(Link)

12-month marketing transformation programme to put a marketing operation in place for this ambitious small business, to give them the step change in sales and marketing effectiveness they were looking for.

Team members:

Fable Trading - Strategic Marketing Support(Link)

12-month strategic marketing support, including:
- complete redesign and development of complex website
- ongoing digital marketing strategy
- establishment of online community and social media strategy
- codification of brand and development of key template documents

Team members:


  • Marketing Strategy
  • Public Speaking
  • Social Media Marketing
  • Social Media
  • Strategic Planning
  • Marketing Operations
  • Marketing Management
  • Small Business Marketing
  • Digital Marketing
  • Content Marketing
  • Integrated Marketing
  • Online Advertising
  • Marketing Communications
  • Email Marketing
  • Direct Marketing
  • B2B
  • CRM
  • Entrepreneurship
  • Lead Generation
  • Leadership
  • Marketing
  • New Business Development
  • Social Networking
  • Strategy
  • See 9+  See less



Professional Speakers' Association

Associate Member
– Present

Chartered Institute of Marketing

Associate Member
– Present

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