
★ Technical Product Marketing Professional ★
Ontario, Canada

★ Technical Product Marketing Professional ★
Ontario, Canada
Results-driven, creative and technically minded professional
Thrives in dynamic environment; adaptable to change while working well with others
Strong analysis skills applied to all facets of the business
Expertise in automated test, electronic instrumentation and software
Excellent interpersonal communication skills - written and verbal
Core business areas include:
★ Contract Negotiations
★ Business Development
★ Resource Management
★ Communication Skills: internal & external
★ Budgeting, P&L
★ Strong technical & commercial analysis skills
★ Strategic Planning
★ Budgeting, P&L
★ Sales: Direct, VAR, & Channel
★ Electronics Engineering
★ Marketing: B2B & Technical
★ Training & Development
★ Product Launch
★ Technical Presentations
★ Press & Public Relations
I am also a mentor with the "Peel Mentoring Partnership Program" in Mississauga that mentors engineers (and others) that are new to Canada. I help them understand the Canadian culture and workplace and how they may fit into it.
Bryan C Webb, BASc, P. Eng., CIM
Last Updated: 2009-06-20
Commonly misspelled names of mine:
"Brian Webb" "Bryan Web"
"Byron Webb" "Bryan Webber"
★ Automated Test
★ Factory Automation
★ Test Instrumentation
★ Technical Product Marketing
★ Technical Sales
★ Business Development
★ Relationship Building
★ Competitive Analysis
★ Teamwork
★ Supply Chain Communication Collaboration Tool
★ LinkedIn
(Sole Proprietorship; Professional Training & Coaching industry)
May 2006 — Present (3 years 3 months)
★ Canada's largest executive networking group
★ Provides motivational speakers and networking workshops
★ Facilitates networking through weekly meetings and online chat group
★ Provided volunteer services as needed: Introduction, Facilitator, Speaker
★ Created and provided spreadsheets for tracking search details: "To Do List", search activities and job options (ask for a copy)
★ Co-authored and presented "LinkedIn for Success" seminars to show how to get maximum benefits from using LinkedIn for job searching (ask for a copy) - gave more than 12 times
★ HAPPEN Blog moderator for The HAPPEN Blog:
http://thehappenblog.wordpress.com
(Electrical/Electronic Manufacturing industry)
July 2008 — April 2009 (10 months)
AZZ Blenkhorn & Sawle provides:
★ Custom Switchgear & Controls - power distribution, protection & control equipment for industrial, oil/gas, utility & commercial
★ Modular Buildings - all steel, all welded; custom designed & built by CWB certified unionized staff
★ As part of the Management Team, was accountable for sales & marketing strategy, tactics & results
★ Developed sales & marketing strategies with existing organization goals in mind
★ Identified sales database needs & tools to analyze & track potential multi-million dollar sales
★ Collated, analyzed and disseminated to various company stakeholders, details on active sales initiatives to optimize better decision making while negotiating multi-million dollar switchgear & modular building contracts.
★ Managed and worked with Independent Sales Reps, Inside Sales and Proposals Group
★ Prepared FY Plan as well as monthly Ops Reports for dissemination to various company stakeholders
★ Created or guided all marketing materials: web, print, trade show booth, presentations
(Marketing and Advertising industry)
September 2004 — July 2008 (3 years 11 months)
Contract technical product marketing & business development
Machine Vision:
★ Goal: new markets for visual inspection srvc provider; got 4 new opps in solar cells/panel, contact lens, coins & MEMS
★ Competitive analysis, demographic studies, collated buying trends & devised strategies to boost profile/generate more $s
★ Submitted comprehensive reports to sr mgmt to optimize performance & penetrate new markets
Supply Chain Collaboration SW ($50K - $250K):
★ Goal: Biz Development
★ Provided marketing advice & telemarketing scripting
★ Set meetings w/ companies exceeding $25M in revenue
★ Reviewed/enhanced presentation mtls
Other assignments:
★ Evaluated/revamped foreign-created 6 sigma PPT training program, customized/clarified mtl to meet needs for NA & global markets
★ Presented multiple times & co-authored "LinkedIn for Success" for HAPPEN & others
★ Presented/sold e-courses for WHMIS Training
(Privately Held; Information Technology and Services industry)
May 2000 — October 2003 (3 years 6 months)
★ Instrumental in creating & delivering marketing initiatives & strategies to build foundation for an 50% sales elevation in 3 years for automotive crash test company supplying services to Tier I, II, & III automotive companies
★ Pivotal in transitioning product line from systems integrator into commercialised automotive testing company
★ Redesigned the logo, brand & various marketing collateral in print/web format creating consistent message
★ Represented company across Europe & Asia at trade shows, conferences & potential client meetings
★ Authored & presented technical papers on airbag/seatbelt testing at global trade shows
★ Sourced & contracted agents/distributors in USA, Brazil, Europe & China; wrote & negotiated contracts, facilitated technical training sessions to new reps
★ Managed product launches & roll-outs for customers & employees; devised technical curriculum & presented training seminars in ATE, imaging/imager control, test & measurement & data acquisition
(Public Company; 1-10 employees; Computer Software industry)
1999 — 1999 (less than a year)
* Created and executed the sales strategies for a start-up manufacturer of shop floor automation system (MES) software.
* Captured significant interest from predetermined target accounts in electronic and medical manufacturing sectors, increasing leads by 45%, boosting sales forecast by 30% in 3 months.
(Public Company; 1001-5000 employees; Electrical/Electronic Manufacturing industry)
July 1991 — January 1999 (7 years 7 months)
* Propelled sales of electronic instrument control, data acquisition, motion, imaging & programming tools by 42%, exceeding quota by 29% in 1st 6 months in San Jose
* Co-established Canadian sales functions; devised sales & marketing strategies to compete with well-known global brands including Agilent & Tektronix
* Prepared & presented technical seminars on Industrial Automation, Imaging, VXI, T&M, DAQ & LabVIEW & LabWindows/CVI programming
* Conceived, established, & inaugurated National Instrument SV Alliance group, like-minded & skilled professionals to collaborate & network in Silicon Valley to share common interests, concerns, potential leads & preparation of joint initiatives to capture new business
* Received “Circle of Excellence” award for consistently exceeding sales goals
* Provided ongoing product, marketing & sales support to distributors & system integrators
* Acted as prime resource for disseminating company info to Canadian media & answering questions
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
1989 — 1991 (2 years)
* Provided expertise, guidance and support to various test & measurement firms on marketing initiatives.
* For example: Analysed Korean-made instrumentation with a view to importing the products.
-- Evaluated electronic T&M instruments for performance to specifications, quality, usability, reliability and repairability.
-- Conducted marketing analysis, prepared a strategic marketing and sales plan, compiling a report to the company’s President recommending not proceeding with importation.
(Public Company; 501-1000 employees; Electrical/Electronic Manufacturing industry)
1985 — 1989 (4 years)
* Rapidly promoted 3 times to become accountable for all business operations of the $4,500,000/annum company with 18 staff (technical/service, inside & outside sales, administrative).
* Boosted sales by 30%, market share by 10% and profit by 5% despite a shrinking and highly competitive T&M electronics and PC equipment rental/leasing business sector.
* Instrumental in devising and executing tactical plans that reduced the inventory by $2,000,000 without a noticeable effect on customer delivery.
* Uncovered and resolved income statement discrepancies; reducing operating costs by 25%.
* Parent US company was purchased by Ford.
Canadian Institute of Management program 1986 — 1990
Engineering , Electronics, Mgmt Sci , 1969 — 1974
IPSC, Good Wines (bold reds or buttery whites, preferably under $15), Digital Photography, Professional Networking, International Travel, Bowling
PEO (since 1974), Niagara Industrial Association (Board of Directors). Peel Mentoring Partnership - mentoring new professional Canadians, Mankind Project (MKP): Windsor/Detroit Chapter (www.mkp.org), HAPPEN/Burlington: Professional Networking Group, BNI-Niagara (Membership Committee, VP), ExecuNet/Toronto
- WHMIS Level 1 Certification
- Defensive Driving
- "Networker of the Month" @ BNI, Nov 2005
- "Circle of Excellence" - National Instruments