Bryan Rulli

Current

Director, Business Information Management at Sara Lee

Past

Senior Manager, Sales & Marketing Information Management at Sara Lee
Project Manager, Customer Management at Sara Lee
Senior Analyst, Trade Promotion Applications at Sara Lee

Consultant at Arthur Andersen
Systems Analyst/Web Developer at General Electric Healthcare

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2 more...

Education

University of Wisconsin-Whitewater

Connections

306 connections

Industry

Consumer Goods

Websites

My Company

Bryan Rulli’s Summary

Direct information strategy and projects for Sara Lee's Retail organization that enable customer sales planning and trade marketing management. In addition, manage several processes such as trade funding, management reporting, sales incentives, pricing execution, broker commissions, and revenue recognition.
Sara Lee is a multi-billion dollar CPG manufacturer of global brands such as Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Senseo and its namesake, Sara Lee.

Bryan Rulli’s Specialties:

Information strategy and management, executive reporting, trade marketing, sales incentives, pricing and promotion analysis, project management, Siebel, TDLinx, IRI, Spectra, data modeling, and web development.

Bryan Rulli’s Experience

Director, Business Information Management

Sara Lee

(Public Company; SLE; Consumer Goods industry)

January 2008 — Present (1 year 11 months)

Responsible for information strategy, customer trade planning, promotional trade fund budgets, sales incentives, data standards/quality, pricing execution, and revenue recognition for Sara Lee's Retail organization.
Senior Manager, Sales & Marketing Information Management

Sara Lee

(Public Company; SLE; Consumer Goods industry)

November 2005 — January 2008 (2 years 3 months)

Responsible for Sales and Marketing systems management, executive reporting, insights development/category leadership support, data standards, and sales incentives for Sara Lee's Retail organization.
Project Manager, Customer Management

Sara Lee

(Public Company; SLE; Consumer Goods industry)

September 2004 — November 2005 (1 year 3 months)

Managed trade promotion management tools, sales incentive process, executive reporting, and sales intranet portal. Project manager between key stakeholders and the IT organization.
Senior Analyst, Trade Promotion Applications

Sara Lee

(Public Company; 10,001 or more employees; SLE; Consumer Goods industry)

September 2002 — August 2004 (2 years )

Responsible for the management, support, and optimization of Sara Lee's Siebel trade promotion management system for both the Retail and Foodservice channels.
Consultant

Arthur Andersen

(Management Consulting industry)

January 2001 — August 2002 (1 year 8 months)

Experienced in Siebel implementations, master data integration, enterprise reporting, trade promotion planning, sales incentive management, and web development.
Systems Analyst/Web Developer

General Electric Healthcare

(Public Company; 10,001 or more employees; GE; Financial Services industry)

June 1998 — December 2000 (2 years 7 months)

Oracle/Business Objects data warehouse development, enterprise payroll reporting, and web development for a Six Sigma intranet portal.

Bryan Rulli’s Education

University of Wisconsin-Whitewater

BBA , Management Computer Systems , 1996 — 2000

Activities and Societies:

Association of Information Technology Professionals (AITP)