
Partner at BayTech Consulting
Orange County, California Area

Partner at BayTech Consulting
Orange County, California Area
Technology and marketing director with more than 15 years of experience leading technology divisions, business management, new marketing strategies, profits, market penetration, problem solving, instruction, team building, communication, efficiency, sales volume and revenues. Expertise in Campaign Management, Sales & Analytical Systems, Direct Response Marketing, .NET CRM Systems, IT Infrastructure, VoIP Systems, Technology & Software Development, Staff Development & Training, Profit Growth, Lead Generation, Market Launch, Positioning & Analysis, and Continuous Process Improvement.
.NET CRM Systems • IT Infrastructure • Technology & Software Development
Campaign Management • Sales & Analytical Systems • Direct Response Marketing • Staff Development & Training • Profit Growth
Leads Generation • Market Launch, Positioning & Analysis • Continuous Process Improvement
(Information Technology and Services industry)
October 2009 — Present (2 months)
(Computer Software industry)
October 2007 — October 2009 (2 years 1 month)
(Privately Held; 51-200 employees; Information Technology and Services industry)
November 1996 — August 2007 (10 years 10 months)
Managed all day to day aspects of business including human resources, accounting and 25-person staff. Complete systems architect for companies such as Paradon Industries, TransUnion, Kwikset, AlliedSignal and Hughes/Boeing/Rockwell. Orchestrated projects for enterprise level B2B exchanges, extranets, B2C e-commerce systems, community portals and search engines.
(Privately Held; 201-500 employees; Financial Services industry)
November 2005 — July 2007 (1 year 9 months)
Manage all teams to make effective marketing and technology related decisions. Direct skilled team of 10 managers and 150 employees to increase account retention and market penetration. Develop marketing campaigns and advertising strategies aimed at successfully managing brands and increasing customer awareness. Develop new sales processes and training methods to maximize productivity and profits. Implement company IT and communications infrastructure strategies.
(Privately Held; 1001-5000 employees; Health, Wellness and Fitness industry)
August 2002 — July 2005 (3 years )
Managed team of personnel to maximize productivity and product knowledge. Tracked marketing campaigns to rate ROI value. Completed full competitive analysis using Comperemedia, comScore and Nielsen’s NetRatings. Designed and analyzed online customer service applications to generate leads, boost profits and increase market penetration. Created marketing strategies utilizing all available technologies to reach customers.
1991 — 1996
Travel, Reading, Friend and Family.
Microsoft Certifications –MCP – MCPS - MCTS - .Net 2.0 Application Development Foundation - .Net 2.0 Web-Based Client Development - SQL Server Implementation 6.5 – SQL Server Programming 6.5 - WOSSA I - TCP/IP - Networking Essentials -Microsoft Access