
Social media evangelist at LiveWorld
Austin, Texas Area

Social media evangelist at LiveWorld
Austin, Texas Area
I'm a passionate social media evangelist and community builder. Through my efforts in blogging, podcasting, presenting, and community organizing, I explore and explain the tools of the online social Web.
My professional experience is a combination of 1) managing and developing informational and marketing-oriented content for the web and 2) marketing and recruiting in an educational setting.
blog marketing, PR podcasting, event organizing, community organizing, blogger relations, blogger outreach, social media consulting, new media consulting, podcast expert, blog expert, business blogging, corporate blogging, microblogging, online communities, public speaking, RSS training
(Public Company; 51-200 employees; LVWD; Internet industry)
July 2008 — Present (1 year 5 months)
(Online Media industry)
August 2007 — Present (2 years 4 months)
The Social Media Breakfast is a free Boston-area networking and educational event that I organize each month.
At each breakfast, marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers come together to eat, meet, share, and learn about social media.
As organizer, I work with local businesses to secure event hosting and sponsorships, find speakers and facilitators to lead presentations and group discussions, promote the breakfasts through several online channels, and manage the registration process.
I also work with leading members of social media communities in other cities who want to organize their own breakfasts. To date, events have also been held in New York City, the Twin Cities, Austin, Memphis, Ottawa, Phoenix, San Francisco, Singapore, and Cincinnati.
(Privately Held; Myself Only; Online Media industry)
September 2006 — Present (3 years 3 months)
Leading presentations about social media/social networking
"The Power of Podcasting"
Ragan Corporate Communicators Conference
Chicago - May 2008
"Following and Joining Online Conversations: Social Media PR 101"
Co-presenter with Doug Haslam
PodCamp Boston 2 - October 2007
"Organizing Your Social Media"
Podcasters Across Borders - June 2007
"An Introduction to Twitter"
Co-presenter with Jack Hodgson
BarCamp Boston 2 - March 2007
Harvard Berkman School - May 2007
"It Isn't Just a Video Game: Second Life for Events"
Co-presenter with Jay Moonah
PodCamp Toronto - February 2007
"Podcast formats"
Moderator
PodCamp Boston - September 2006
http://www.ldpodcast.com/images/format_panel.mp3
"Should you or your company be blogging or podcasting?"
PodCamp Boston - September 2006
(Public Company; 1001-5000 employees; MNST; Internet industry)
August 2006 — July 2008 (2 years )
My primary focus at Monster was producing career advice content beyond the standard text stories. I coordinated The Monster Podcast, serve as the community editor for Monster's message boards, and contributed to The Monster Blog.
I also worked to raise awareness of social media within Monster, evangelizing the benefits of wikis, podcasting, blog monitoring, blogger outreach, online social networking, presence applications, and RSS.
(Privately Held; 1-10 employees; Media Production industry)
June 2006 — June 2008 (2 years 1 month)
I was one of the organizers of the inaugural PodCamp Boston, held at Bunker Hill Community College and Harvard University from September 8-10, 2006. The event, which attracted nearly 300 participants, was the first in an ongoing series of unconferences for podcasters and other new-media enthusiasts.
I was also part of the organizing team for PodCamp Boston 2, which was held in October 2007.
(Public Relations and Communications industry)
September 2007 — October 2007 (2 months)
I wrote and produced asynchronous, multimedia lectures for a five-week online course.
The lectures covered the following topics:
* Understanding RSS
* Blog monitoring
* Blog commenting
* Blogger relations and outreach
* Online social networks
The online course included step-by-step tutorials, a review of best industry practices, and case studies.
(Non-Profit; 1-10 employees; Online Media industry)
November 2006 — December 2006 (2 months)
Conceived and organized (with three colleagues) a marketing unconference in the virtual world of Second Life.
Main areas of responsibility included promoting the event online and managing the invitation process.
(Public Company; 10,001 or more employees; MMC; Human Resources industry)
April 2005 — August 2006 (1 year 5 months)
* Managed web content for company’s benefits and plan sponsor websites
* Consistently meeting production deadlines (98 percent)
* Advised account executives and web team on SEO, website usability, and new-media strategies
(Privately Held; 1-10 employees; Higher Education industry)
January 2004 — October 2004 (10 months)
* Built and maintained 100-page company website: http://www.bostonacademyofenglish.com
* Authored e-mail newsletters (including photos and audio clips) for prospective students
* Met and exceeded recruiting targets for part-time ESL and TEFL Certificate Programs
(Educational Institution; Higher Education industry)
July 2002 — March 2003 (9 months)
* Coordinated development of 175-page website targeting university’s international exchange programs
* Trained staff members to use and update Web-based publishing system
* Led efforts to ensure that website adhered to university’s accessibility requirements
(Online Media industry)
June 2002 — July 2002 (2 months)
* Worked on a team of five to deliver training sessions to Timorese journalists in web development.
* Helped launch database-driven, multilingual news website
* Led workshops teaching basic computer skills to Timorese youth
(Higher Education industry)
September 1998 — May 2001 (2 years 9 months)
* Increased student enrollment for university’s international programs through on- and off- campus marketing and recruiting activities
* Coordinated administration of study abroad programs to Italy, Mexico, Puerto Rico, and Spain
* Built and maintained office website
MA , Digital media , 2001 — 2003
BA , Communications; Spanish , 1994 — 1998