
Director of Interactive at Hershey Entertainment & Resorts
Harrisburg, Pennsylvania Area

Director of Interactive at Hershey Entertainment & Resorts
Harrisburg, Pennsylvania Area
Web strategist, Interactive marketer, and product manager with 10 years of experience spanning Marketing and Information Technology.
Web strategy, web product development, interactive marketing, project management, entrepreneurial operations, Web analytics, search engine marketing, search engine optimization, and Web 2.0.
(Privately Held; Hospitality industry)
August 2009 — Present (5 months)
Leads the team responsible for creating and executing Web product and marketing initiatives for the 30+ properties within the Hershey Entertainment & Resorts portfolio.
(Internet industry)
November 2006 — August 2009 (2 years 10 months)
Oversee product development, technology strategy, and interactive marketing for a Web 2.0 startup in the social good space.
(Privately Held; 11-50 employees; Information Technology and Services industry)
February 2004 — November 2006 (2 years 10 months)
- Lead strategic consulting division within Web consulting company, including Internet/Business strategy, marketing, and Web analytics.
- Specialized in Web 2.0 applications and platforms (strategy and project management)
(Insurance industry)
February 2000 — February 2003 (3 years 1 month)
Managed the information technology department at a national non-profit insurance association, including budgeting, application development, design, outsourcing management, and overall technology strategy.
(Internet industry)
May 1999 — December 1999 (8 months)
Managed vendor relationships and Web projects for a small startup in the Health & Fitness industry. Also designed and built Web applications in ColdFusion, Flash, and JavaScript.
MS , Management of Information Technology , 2003 — 2004
MEd , Exercise Science , 1997 — 1999
BA , Biology , 1993 — 1997