Bryan Haynes

When I joined the Media Strategy and Production Group as an MBA Intern, I was tasked with compiling a multimedia best practices report and competitive analysis for Sun management. The analysis was well received, and the report was used as a resource in the development of the latest iteration of Sun’s video marketing strategy, ChannelSun (channelsun.sun.com).

Once hired, I managed the launch and ongoing evolution of ChannelSun, which combines web 2.0 video functionality with rich analytics integration. A year later, ChannelSun now averages more monthly views than the Washington Post and Wired Magazine. I also developed a new direction for measuring video effectiveness. When I began the process, the metrics program was simply “success = video views.” Based on new information from our reporting/analytics tool (Omniture) and a lot of industry research, I was able to show that video success is a function of customer engagement, behavior, call-to-action conversion, and syndication. The new multimedia metrics program is responsible for strategic changes in the direction of our video and interactives content, as well as new features like the popup call-to-action, and integration with a lead generation program on Sun.com.

My natural ability to foster relationships combined with career advice from my mentor in graduate school resulted in my transition from IT to sales in 2006. My technical and operational background allowed me to easily “speak the language” in any department, often with C-level executives.

I am most interested in strategic marketing where I can apply my program management, research, and analysis skills. I am confident my successes with ChannelSun and multimedia analytics will translate to other marketing opportunities.

Bryan Haynes’s Specialties:

marketing strategy
messaging
twitter
facebook
blog
analytics
attribution management
KPIs
video marketing
CTAs
Metrics
Social Networking
Multimedia Marketing
Strategic Marketing
International Business
Gold Club (presidents club) direct sales
MBA - Marketing emphasis
Six Sigma Greenbelt (SunSigma)
Account Management
International Projects
Project manager
Training
Cross organizational teamwork
IT background
Authentication PKI
program management
relationship building

Bryan Haynes’s Experience

Business Media Strategist

Sun Microsystems

(Public Company; JAVA; Information Technology and Services industry)

March 2008 — Present (1 year 9 months)

- Program manager for ChannelSun (new multimedia portal with social networking functionality and cutting edge analytics – http://channelsun.sun.com). ChannelSun saves Sun 28% monthly over the previous solution. Awarded the "Sun Brand Marketing Excellence Award" (August, 2008), and “Sun Marketing Excellence Award” (September, 2008) for work with ChannelSun.

- Developed metrics program to track success of Sun's video content, and determine ROI and alignment with corporate goals. In addition to video views, we measure call to action conversion, time viewed, next page report, referring pages, views by country, and much more. These measures help us determine viewer engagement and multimedia effectiveness on Sun.com.

- Business strategy lead on the Multimedia Strategy Team. My role is to align multimedia strategies directly to corporate and marketing goals. I work with the client and help determine the audience, messaging, call-to-action, and key performance indicators for the multimedia to be produced, before it is passed to creative.

- Responsible for on-going research and development with social networking team on trends and strategies (Sun is a leader in emerging marketing trends such as blogging, twitter, and Facebook) and how it can drive multimedia views. This has resulted in new functionality to drive viewership on ChannelSun.
Multimedia Strategy and Marketing Group Intern

Sun Microsystems Inc

(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)

July 2007 — December 2007 (6 months)

- Developed multimedia marketing strategy analysis for integrated marketing group – analysis includes trends, best practices, and effective use of emerging media
- Interviewed executives, customers, field-marketing, and sales-force for feedback on future multimedia marketing content
- Working with 3rd party firms to develop ROI and metrics foundation for next generation sun.com website
- Video talent for November 20th Sun Headlines at Sun.com http://sunfeedroom.sun.com/index.jsp?auto_band=x&rf=sv&fr_story=FRdamp229908&skin=internal
Meeting Consultant

Intercall Inc

(Privately Held; 501-1000 employees; Information Services industry)

January 2006 — June 2007 (1 year 6 months)

- Account management and direct sales, developed and cultivated relationships
- Gold Club status in 2006 for being over 103% YTD of quota
- Acquired and managed over $1,000,000 in business
- Responsible for all aspects of business including organizing and facilitating meetings with executives, forecasting business, and presentations to clients
- Created proposals, post sale roll-outs, product training, leveraging specialists, customer acquisition and retention, and quality assurance
Network Security

Sun Microsystems Inc

(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)

July 2000 — December 2005 (5 years 6 months)

- Six Sigma Greenbelt (GB) for project management
- Developed recycling program for Sun that saved $250,000
- Project lead for London Based authentication team project
- Sun Academy Award for Cross-Functional Teamwork, 2002
- Certificate of Excellence, Transition Process, 2001
Corp Education Representative

PeopleSoft Inc

(Public Company; Computer Software industry)

June 1998 — June 1999 (1 year 1 month)

- Developed marketing material with Director of Marketing
- Trained sales force to use PeopleSoft software
- Skilled at resolving customer complaints and concerns

Bryan Haynes’s Education

Santa Clara University - Leavey School of Business

MBA , Management and Marketing , 2005 — 2008

- MBA emphases include marketing & general management
- Performed an Ecommerce analysis and business proposal for local winery including banner ads, affiliate marketing, and paid search
- Studied international marketing in Germany, 2005 - won best team project
- Convinced San Jose Sharks to allow full corporate access for class project

Activities and Societies:

Member of the Santa Clara University MBA Marketing Network
Member of the Santa Clara University MBA International Business Network
University of California, Santa Barbara

BA , Cultural Anthropology , 1995 — 1998
Southern Oregon University

1993 — 1995
San Ramon Valley High School

Additional Information

Bryan Haynes’s Interests:

Member of the SCU Marketing & International Business Networks, American Marketing Association. Highly interested in Alternative Energies. ASA certified sailor and NAUI certified scuba diver. Snowboard instructor, special needs children - Eldora Mountain Special Recreation program in Boulder Colorado.